DANAE LEFRANC, MBA
Content & Digital Marketing Strategist
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SUMMARY
I am a creative, data-driven marketing professional with over five years’ experience managing marketing and
communication campaigns. I have been recognized for my high attention to detail, ability to work in a fast-paced
environment, and can-do, positive attitude. I believe in creating exceptional customer experiences, in-person or
online.
SKILLS
Marketing campaign management
Paid social media advertising
Content marketing
Lead nurturing
Communication strategies
Email/newsletter marketing
Customer experience
Analysis and reporting
Presentations and webinars
Problem-solving/analytical
B2B Marketing
Decision-making
KEY ACCOMPLISHMENTS
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Led redesign of VSP’s doctor-facing website to reflect best-in-class digital web and marketing content,
resulting in year-over-year traffic growth
Developed and executed a 2018 trade show social media strategy, including content curation,
exceeding average engagement rate goal by 3% (7% average post engagement vs. 4% goal)
Exceeded 2018 Facebook engagement goals
Managed expansion of provider-facing email deployments from six per year to twelve per year and
increased average open rates from less than 20% in 2015 to 31% in 2017. Additionally, increased clickthrough rates from less than 3% in 2015 to 4.2% in 2017
Increased unique page views 185% from 2016 to 2017 by leading website promotional strategy
Became an Established Subject Matter Expert in social media, personally delivering more than 50
presentations to customers and internal and external business partners
EXPERIENCE
VSP Global, Rancho Cordova, CA - Digital Market Manager
AUGUST 2018 – PRESENT (REMOTE)
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Develop targeted social media marketing strategies to align with doctor-facing campaign goals
Monitor, analyze, and report on social media campaign performance
Lead paid ad strategy for social channels
Collaborates with design and communication teams to ensure consistent brand voice across digital
channels
VSP Global, Rancho Cordova, CA - Content Marketing Specialist
OCTOBER 2017 - AUGUST 2018
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Implemented and managed social media management program for over 300 customers
Created, promoted, and delivered educational marketing webinars; achieved 95% attendee satisfaction
and exceeded participation and registration goals
Managed monthly newsletter and exceeded 2017 open rate and engagement goals
VSP Global, Rancho Cordova, CA - Marketing Communications Specialist
FEBRUARY 2016 - OCTOBER 2017
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Curated, promoted, and presented multiple live, customized marketing webinars to customers
Provided marketing and communication support for integrated campaigns across the enterprise
Managed social media management program, including problem solving and resolution
KB Home, Roseville, CA - Marketing Coordinator
AUGUST 2015 - JANUARY 2016
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Created and managed website content for all Central California community websites
Managed emails, web banners, fliers, and digital assets from concept to proofing
Curated social media content and stablished Instagram presence
Cubic Corporation, San Diego, CA - Benefits/Wellness Representative
JULY 2012 - AUGUST 2015
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Led comprehensive corporate wellness program
Chartered onsite fitness center project on budget and on time
Exceeded wellness engagement goals through internal marketing communications
Administered eight different benefits packages to over 2,000 domestic employees
Piveg Inc., San Diego, CA - Sales Coordinator
OCTOBER 2011 - JULY 2012
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Primary liaison between manufacturing facilities, sales managers, and customers worldwide
Assisted with website re-launch by writing, editing, and proofreading content
Developed presentations, marketing materials and product brochures
The Surgmed Surgical Group of Companies, Quebec, Canada - Marketing Intern
SUMMER 2011
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Conducted market research and developed a marketing plan for a new-to-market product
EDUCATION
CSU Sacramento - Master’s in Business Administration (MBA)
OCTOBER 2017 - FEBRUARY 2019
San Diego State University - Bachelor of Arts (BA), International Business
AUGUST 2007 - MAY 2011
APPLICATIONS
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Salesforce Customer Relationship Management (CRM)
Google Analytics
Web Content Management Systems: Magnolia 5 CMS, Ingeniux CMS
Social Media Management Platforms: Hootsuite and Shoutlet
Oracle Eloqua Email Marketing Cloud
Facebook Ads Manager
