Dana Vasile

Dana VASILE Contact Phone: Contact Email: -- https://www.linkedin.com/in/danavasile/ PROFESSIONAL BACKGROUND: Position held: Period: Company: Main responsibilities: +15 years of MARKETING & MANAGEMENT relevant experience OPERATIONAL MANAGER 2018-10 <> present Pixel Studio Creations | Manufacturer of upcycled materials lighting fixtures • • • • • • Position held: Period: Company: Main responsibilities: MARKETING & PR MANAGER 2016-04 <> 2018-09 EGT Romania | Manufacturer & distributor of slot machines and casino products. Ownership of strategic planning and implementation of the Marketing Communication strategy, including online and offline marketing, PR and Customer Care • • • • • • • Curriculum Vitae Dana VASILE Concept and implementation of all Marketing and PR plans and tactics; Establish and execute strategic and tactical plans to grow the business. Operational management of production. Develop and continue to review against performance the annual operating budget, ensuring compliance with agreed financial objectives. Ensure compliance with all regulatory and legislative requirements and maintain high product quality standards. Participation in further and new developments as well as implementation of new technical product ideas and system concepts, as well as in the evaluation and use of new technologies and materials. Create and implement marketing strategies, focusing on tailored campaigns to reach strategic target groups; Implement and develop integrated launch campaigns, promoting new products and services; Manage public relations/media relations. Secure interviews, press, and links back through local media partners and agencies; Ensure brand consistency in all advertising efforts; Designing, building and growing the online presence: website, blog, social media, Google Ads, Analytics, programmatic display, and many more o Content marketing: develop thematic campaigns and manage/maintain an editorial calendar for content across all channels; o Manage all organic and paid social media on Youtube, G+, Facebook, LinkedIn, Pinterest, Instagram, etc. Event management and ownership: organize company’s local and international big scale events such as exhibitions/tradeshows, conferences, conventions, product launches, private corporate parties and so on; Develop and manage the company's marketing materials (banners, brochures, flyers, video presentations, etc); Page 1 • • Acting as spokesperson and represent the company and its products publicly; Measuring and reporting performance for Communication departments (ROI & KPI’s); Manage applicable Marketing, PR & Customer Care annual budgets, including allocation, expense tracking and reporting to ensure activities align with defined marketing plans and strategies; Responsible for the day-to-day management and leadership of individual resources within the Customer Care team • • Position held: Period: Company: Main responsibilities: Position held: Period: Company: Main responsibilities: Position held: Period: Company: Main responsibilities: Curriculum Vitae Dana VASILE MARKETING and E-COMMERCE MANAGER 2015-10 <> 2016-03 Pet Center Trade, Bucharest | Leading pet food and accessories store. • Managing e-commerce and marketing operations for e-shop www.maxi-pet.ro; • In charge of marketing strategy and implementation; • Customer service, customers’ loyalty programs implementation; • Responsible with implementing and executing marketing & sales objectives; • Development of the digital marketing plan according to budget across all online and offline channels. • Developing projects for social media: management of local Facebook page, paid advertising, organic growth. MARKETING MANAGER (started as Marketing Assistant) 2006-11 <> 2015-10 ROWE, Bucharest |: B2B Distribution of beauty and slimming equipment for beauty salons, B2C: Keiko Slim Spa – top chain of beauty salons. • Creating and implementing PR/Marketing strategies of the company and all the belonging brands; • Management and implementation of offline & online marketing operations, PR, partnerships as well as the sales/ sales support department; • Budget management (incomes & expenses) of subordinate areas; • Marketing. Communication strategy. Brand building strategy. Such as: TV, radio, outdoor, events, PR, e-mail marketing, content marketing, social media, creation, performance campaigns, display campaigns, SEO, SEM, databases, blogosphere & influencers, competitions, video, collaboration with celebrities, special projects; • Marketing analysis, sales analysis, reporting, database segmentation and database management; • Planning, executing and follow-up on internal and external communications and press activities; • Building corporate loyalty programs; and using customer insight as basis for marketing strategy; • Sales of products support, VIP customer service, additional client-oriented services: start-up marketing plans, promotional strategies for new business; • Organizing events: conferences, seminars, workshops, loyalty programs, researches, third parties’ events, fairs, online projects; • Coordination of the grand opening of two of the beauty centers and re-launch of ORLY brand in Romania (press conferences, VIP events and a series of public actions); MARKETING ASSISTANT 2006-05 <> 2006-10 VITA DIRECT, Bucharest| Teleshopping/DRTV/Telemarketing company • Advertising materials coordination and sales support materials; Page 2 • • Implementation of the marketing strategy provided by the Headquarter and local customization; Develop the media plan for DRTV; Create scripts and incentives for Call Center team; Responsible for promoting the new products in print magazines and online through direct mailing and other tools chosen based on their efficiency; Weekly and monthly reporting. • ASSISTANT to MARKETING & PR MANAGER • • • Position held: Period: Company: Department: Main responsibilities: Educational Background: Faculty: Period: Foreign languages: PC Literate: Professional Abilities: Curriculum Vitae Dana VASILE 2002-07 <> 2005-05 A.R.T.R.I. – International Transporters Training Center, Bucharest Marketing/ Transportation/ Logistics • Different welcoming tasks meant to ensure an efficient office agenda: arrangements for internal/ external meetings and travels; • Coordinating: ECDL program, PR & Sales activity for IRU Academy; • Organize specific events: conferences, meeting, etc; Create and maintain all media relations (media relations); conceive all media materials from press releases to interviews (PR editing, writing). College of Birotics / Public Relations Faculty University of Bucharest 1999 – 2002 (licensed) /- (not licensed) English: reading, listening, writing, speaking: Fluent French: reading, listening, writing, speaking: Advanced Spanish: reading, listening, writing, speaking: Beginner Microsoft Office proficient: Word, Excel, PowerPoint. Social media instruments for: Google, Facebook, Instagram, LinkedIn, Youtube, Core digital: SEO, SEM, PPC, Analytics (Google, Facebook & Instagram, Adobe), CMS, MailChimp, Infusionsoft. Graphic design: Adobe Photoshop, Illustrator, After Effects, Corel DRAW; AutoCad. Various CRM programs savvy. • • • Strong planning skills (and just as good at reacting); Very IT savvy and used to dealing with data; Confident in dealing with multiple stakeholders. Page 3