DAN JONES
electronicdogdesign.co.uk-
Current Tools
Sketch
Photoshop
Figma
InVision
Illustrator
InDesign
I am auto-didactic designer and pride
myself on being able to learn and
adapt quickly and effectively to new
tools and workflows as required, this
ability has served me well in my
freelance career so far and I’m always
open to new ways of working.
Additional Skills
HTML, SCSS,
Liquid (Shopify)
Work & Social
Bechance.net/electronicdog
Dribbble.com/electronicdog
Twitter.com/electronicdoguk
Lisbon, Portugal
-
Hey, I’m Dan, an ecommerce focused interface and experience
designer from the UK currently based in Lisbon, Portugal. I love
helping build engaging experiences for exciting online retail,
wellness and lifestyle brands.
Over a decade of freelance design experience spanning visual,
branding, packaging and graphic design has given me a broad
background, but interface and experience are where my main focus
and passion lies. I am passionate about problem solving, strategic
solutions and beautiful design…oh and coffee, I’m pretty passionate
about amazing coffee too.
Projects
CLIENT: Rubble | shoprubble.com
RESPONSIBILITIES:
UX / UI Design | Shopify Development
Complete redesign of existing ecommerce experience to be more user-centric, improving layouts
and UI and developing multiple user flows across the site. Introduced both Brand and Designer
stories to the site to improve engagement and raise the percieved value for the user.
Developed additional custom features and layouts built on top of premium theme features.
Instagram.com/electronicdog
CLIENT: Calgari Watches | calgariwatches.com
Other Activities
RESPONSIBILITIES:
UX / UI Design | Shopify Development
I founded and run Shopify Folk Lisboa
- Lisbon and potentially Portugal's first
and only active community for Shopify
merchants and ecommerce
professionals.
I have been running free weekly
ecommerce focused events in Lisbon
for over 12 months now, helping the
ecommerce community connect and
empower each other with advice,
experience and valuable connections.
After watching the community grow to
over 300 members and following a
succesful event in partnership with
Shopify during Web Sumit 2019 - I
aim to expand the event schedule
significantly in 2020 to provide even
Led the re-platforming of their existing ecommerce store from Woo-Commerce to Shopify while
minimising disruption to service for customers.
Restructured and redesigned previous ecommerce store to better target their intended audience,
more effectively comunicate the luxury aspect of the brand and improve and streamline the
overall experience for the user.
Developed custom implimentation of pre-selected premium theme, with additional custom
features and layouts not provided out of the box.
CLIENT: MDTea | mdteashop.co.uk
RESPONSIBILITIES:
Brand Identity | Packaging Design | UX / UI Design | Shopify Development
Led the re-design of legacy identity to better target a revised audience and price point.
Developed basic all round identity system including - Logo, typography, colours and overall
aesthetic.
Created new packaging designs for entire range of loose leaf teas, including unifying design
elements combined with individual pattern/texture designs per product.
ecommerce community.
Redesigned existing ecommerce store in line with updated brand identity and market focus.
Led a user-focused update with improvements to user flow, visual merchandising and overall
marketing and customer communications.
meetup.com/shopify-folk-lisboa
Developed custom Shopify theme implimentation in line with new requirements.
more value to the growing
