DAMON W. SCOTT
Executive Marketing-| Chantilly, VA 20125
SUMMARY STATEMENT:
With over two decades of dedicated experience in marketing, I have consistently demonstrated my ability to drive success for both B2B and B2G technology firms. My work history speaks volumes, showcasing my proficiency in leveraging robust analytical skills and strategic planning to propel businesses to market leadership positions. I specialize in crafting and executing thought leadership strategies, excelling in team leadership, and fostering dynamic partner collaborations to fuel portfolio growth through innovative go-to-market (GTM) approaches. My contributions have been instrumental in elevating lead generation efforts and solidifying brand positioning within competitive landscapes. Complementing my professional journey, I hold an MBA degree and BA in Media Communications. Furthermore, my tenure as a Veteran of the United States Marine Corps has instilled in me invaluable traits of discipline, resilience, and leadership, which continue to guide my approach to every endeavor.
PROFESSIONAL SKILLS:
Leadership
Market Research
Budgeting/Forecasting
Brand Management
GTM Strategies
Competitive Analysis
Partner Collaboration
Analysis/Press Relations
Content/Strategy
Product Marketing
SEO/SEM
Lead/Demand Generation
Win/Loss Analysis
Marketing Collateral
Internal and External Communications
Digital Marketing
Team Management
Field Marketing
Organizational Development
Performance Measurement
Strategic Planning
Project Management
Email Marketing
Google Analytics
Google AdWords
Social Media Advertising
MARKETING ACHIEVEMENTS:
Grew sales by 400% through management of marketing activity, pipeline analysis and improved processes.
Grew company 3x’s original size after installing new branding and development of industry thought leadership.
Created an ABM marketing white paper that directly led to a deal with a prospect who had not responded in seven years.
Drafted reseller program that was originally behind schedule, resulting in over $200M+ in annual sales.
Improved lead generation and closing rate, increasing sales 200% YOY.
Researched industry competition to better align sales, resulting in new sales processes saving millions of dollars per year.
Analyzed pipeline gap of $18M to create marketing campaign that brought in $24M.
Full-funnel marketing campaigns increased revenue 150% to over 500% YOY.
Launched GTM strategies for enterprise companies that resulted in higher-than-expected sales.
Improved email marketing campaign metrics: reduced bounce rate by 40%, increased the open rate by four points and doubled the click-through rate, resulting in higher quality leads and closing rate.
Launched Inside Sales Teams that generated additional quality leads, growing sales groups, and increasing revenue.
PROFESSIONIAL EXPERIENCE:
Senior Director and Portfolio Marketing Leader (B2B), TTEC Services Corporation, Inc.
May 2023 - February 2024
Led marketing strategies and initiatives for two of the largest verticals (Healthcare and BFSI), including sales tools, lead generation, and media. Managed marketing budget and quota responsibilities for each group.
Collaborated with senior executives on weekly basis on various projects related to vertical sales.
Led and managed the sales groups on strategy and development of sales decks, collateral, press pitches, and other materials.
Managed projects with the global Agile Marketing Team that produced projects and content on a two-week interval.
Served as Project Manager in relations to the marketing team to keep material current and relevant.
Director of Marketing Operations (B2B), JAMIS Software Corp
April 2020 - March 2023
Led the marketing initiatives for the CFOs, CEOs and other executives for financial, human capital management, customer relations management and related SaaS products and services, including cloud hosting options.
Supervised and managed an Inside Sales team with four direct reports; hired, trained, and supervised a team of professionals that generate new leads and promotion of marketing activities.
Managed and led press and analyst relations, including press releases, marketing engagements and company briefings.
Managed Google Ads to increase brand awareness and lead generation, while lower overall costs to increase ROI.
Created digital advertising program through several vendors to expand reach and increase results.
Marketing Consultant, Product and Program Management (B2B), Verizon Enterprise Business Group
October 2018 - March 2020
Analyzed product sales to develop strategic multi-touch, multi-dimensional programs for retention, acquisition and upsell, into channels to ensure the portfolio is priced competitively and positioned to elevate brand and revenue results.
Managed, designed, and implemented segment-based marketing programs driving revenue for Verizon Enterprise Solutions (VES), using business analytics, industry, and competitive insights to develop a differentiation point for Verizon to drive sales.
Managed for both internal and external communications, strategizing with key business leaders and technology partners, and frequent interactions with senior executives within Verizon Marketing and Sales organizations.
Vice President of Marketing (B2B), PVBS/XTIVIA Software
December 2013 - October 2018
Managed daily operations of product and brand marketing, communications, and business development.
Supervised a team of Outside/Inside Sales professionals that generated new leads and promoted marketing activities.
Rebranded the company, redesigned their website, wrote all digital content, and produced new marketing material.
Managed and led the annual client user group conferences which resulted in 100% client upsell and retention.
Overall content marketing strategy and relations to various solutions, use cases, themes, personas, and engagement.
Oversaw and managed industry thought leadership efforts for industry, organization, and product.
Continuous analysis of competitive environment and customer trends, improving sales and closing rates.
Marketing Consultant (B2B and B2G), British Telecom and Asurion
February 2011 - November 2013
Contracted to improve the sales team closing rate and revenue through better prospecting, messaging, business intelligence and various marketing activities.
Developed and created sales collateral to better reflect offering, value proposition, benefits, and differentiators.
Researched agencies to find best contacts, agency pain points, and partners.
Managed and designed the website portal to enhance government sales division.
Managed and led marketing projects for Walmart that was behind schedule and with the possibility of being cancelled.
Added new vendors to increase production, kitting, and distribution.
Brought project back in line with Gantt chart to ensure delivery of project on time and within budget.
Due to this, Walmart approved the marketing project for the following year.
Vice President of Marketing (B2G), TechTeam/Jacobs Technology
August 2006 - February 2011
Managed and led daily operations of product and brand marketing, communications, and business development.
Built brand awareness and recognition for four merged companies over a three-year period.
Designed logos, collateral, services catalog, website, and other material.
Directed information and suggestions with Change Advisory Board (CAB) to adhere to ISO 20000 standards.
Increased brand awareness through sponsorships, press briefings, analyst briefings, and various media opportunities.
Collaborated with partners and VARs like VMWare, Microsoft, and AWS.
Analyzed ROI for contract vehicles and task orders, as well as other opportunities in the business development pipeline.
Other related marketing consultant projects:
Network Solutions; created reseller program resulting in $40M+ during first two years.
AOL; competitive analysis and strategies for going from subscriber-based to ad generated revenue.
Nextel; product launch of new industry technology.
Sprint; marketing analysis of new technology and implementation.
Deltek Software; created reseller program, managed analyst relationships, assisted in planning user group conference.
CERTIFICATIONS:
Google Ads Search, Google Ads Display and Google Ads Measurement
SOFTWARE SKILLS:
Microsoft Office, Salesforce, Adobe Creative Suite, HubSpot, Marketo, Act-On, social media and other MarTech stacks.
EDUCATION:
Master of Business (MBA), University of Phoenix
Bachelor of Arts (B.A.) Media Communication, George Mason University
MILITARY EXPERIENCE:
US Marine Corps, Corporal (E4), 07/87 to 07/93, Wire and Wireless Telecommunications Engineer. Operation Desert Shield/Desert Storm, National Defense Service, Oversea Service, (2) Meritorious Unit Citation, Honorable Discharge.
REFERENCES:
Available upon request.
