Damilola Babalola

Damilola Babalola Content Marketing Strategist -- Portfolio - https://bit.ly/3VUABdL Work Samples - https://bit.ly/41KugFG linkedin.com/in/damilolababalola Professional Summary Dynamic and versatile Content Marketing Strategist with over four years of experience in fast-evolving industries, including tech and social impact. Proven ability to adapt strategies across diverse sectors to drive engagement and growth. Professional Experience Social Media Manager Commonlands Nov 2023 – Present Ghostwriter IAPWE - International Association of Professional Writers and Editors Dec 2022 – May 2023 Ghost Copywriter AnyCrypto Oct 2022 – Dec 2022 Affiliate Content Creator Binance Oct 2021 – Jul 2022 Education B.Sc Computer Science Designed and executed social media strategies, driving over 150% growth in LinkedIn engagements. Led content quality control and ensured weekly deliverables aligned with brand standards. Directed successful email marketing campaigns, achieving high open (63%) and click-through (75%) rates via Mailchimp. Enhanced content quality through meticulous editing and adherence to AP style guidelines, earning a 75% client satisfaction rate. Conducted in-depth research to produce credible, fact-checked materials while consistently applying advanced SEO techniques to enhance discoverability. Authored 25+ non-plagiarized articles weekly, ensuring high-quality output under tight deadlines. Collaborated with SEO specialists to improve organic search rankings and applied best practices in keyword research, meta descriptions, and content structuring. Supervised a team of three writers, managing project timelines and maintaining quality benchmarks. Created diverse content formats, including videos, infographics, and social media posts, to demystify crypto concepts. Increased affiliate engagement, achieving a 45% commission rate through impactful social media campaigns. Recognized for excellence in content creation within Binance’s affiliate program. National Open University of Nigeria | 2021 – 2024 Key Skills Content Marketing & Copywriting: Crafting SEO-optimized, audience-focused content aligned with brand voice. Social Media Management: Developing multi-platform strategies, driving follower growth, and boosting engagement. SEO/SEM: Optimizing content for search engines using analytics and implementing proven SEO techniques. Technical Writing: Simplifying complex technical concepts for diverse audiences. Email Marketing: Proficient in tools like Mailchimp, achieving 63% open and 75% click-through rates. Team Leadership: Managing small teams to deliver operational excellence and client satisfaction. Creative Tools: Skilled in Canva, Trello, Adobe Creative Suite, and A/B testing. Soft Skills: Strong collaboration, problem-solving, attention to detail, and time management.