Damaarti Setyoningrum

DA M A A R T I S E T Y O N I N G R U M PROFI LE Experienced and passionate professional with a communication degree, and multiindustry contractor experience on Senior Copywriting, Marketing Management, Advertising, Web Content Coordination, Branding, Concept Creation & B2C Marketing. Entrepreneurial spirit and a talent for “Make things happen,” while delivering accurate, timely presentations and meetings. Polished and confident with demonstrated ability to positively influence colleagues and superiors diplomatically. Adaptable in working within the team or independently with a strong leadership skill on project accomplishments. EXPER IENCE F RE EL A NC E COPYW R IT E R /T R AN SCRE ATOR - CRAF T TRAN SL ATI O N 2 0 1 4 - N O W My first job for Craft starts from Coca-Cola then Fanta then Sprite. After that other brand besides FMGC starts to come along. Now, I’ve work from automotive chair brand to heavy machinery to detergent. Some are for marketing purposes (such as advertising materials) but now I try to broaden my translation and transcreation experience to wider range of promotional tools. C D W R IT E R , D D B I ND O NE SI A, JAKA RTA, 2013 - 2016 Besides advertising, my main activity is focus on the trans-creation of Silicon Valey based company website by maintaining their tone of voice in Bahasa Indonesia from their original English-American version. The website is basically focus on how we meet the true meaning of the American English idioms and trans-create it with the same meaning or idioms according to our Indonesian language. I also handle banking account, PermataBank and helping their communication campaign to be delivered according to their big umbrella campaign which is ‘Jutaan Keluarga, Satu Bank’ (Millions Family, One Bank). 5 WEEKS WORKSHOP AT APPLE HQ IN 2015 Working with colleague from 20 countries from Asia to Scandinavia to discuss on communication line for our website headlines. Discussing on our next plan for next website progress and language tone of voice. Working on latest trans-creation for the website update. 4 WEEKS WORKSHOP AT APPLE SYDNEY IN 2014 Working with colleague from Australia and Thailand to learn on our new digital system and how to implement it to our work and our website. Working on latest trans-creation for the website update. C R E AT I V E G R O U P H EA D, W U ND E RMA N, JAKA RTA, — 2 0 1 2 - 2 0 1 3 Generated compelling adaptation and new campaign for technology brand like Microsoft and Nokia. Deliverables included: the launch for Nokia Lumia 9 series with YouTube Channel as the media exposure. Leader for a team consist of 2 writers and 2 arts to produce a consistent good quality of creative works. S R . CO PYW R I T ER / G R O U P HE AD, CO L MA N H AN DO KO — 2011 - 2012 Mainly responsible for Axis, national communication company. Deliverables included: TV Commercial with the title ‘Cak Noris’ which aired in nationaI TV for a quarter year. Also responsible on banking account, PermataBank with the deliverables mostly on print materials. S R . CO PYW R I T ER, Y &R I N D ON ESI A — 2010 - 2011 In charge of Kalbe Nutritional account, with plenty of brands variety such as Diabetasol (milk for diabetes), Benecol (yoghurt for cholesterol), Milna (baby food), Loveamil (milk for pregnancy), Entrasol (milk for maintaining your health) and Zee (milk for teenage). This tenure helps me to master different tone of voice for different brands to helps the brands connect with the audience. Most of the deliverables are TVC and radio commercial. Also we do prints to support the marketing campaign. M A R K E T I NG M A NAGE R, BO DY & SO UL , B AL I — 2010 In this Bali fashion brand origin with Australian root, I were in charge of the media selection for all of their marketing materials. Take part of the photo session for content materials and work collaboratively with production, designers, and third party such as credit card company to produce a good quality of marketing materials. Deliverables included: quarterly print ad, monthly newsletter online and offline, promotional SMS copy and consumer email blast. CO PY W R IT E R , O G I LV Y & M ATHE R I N DO NE SI A, JAKARTA — 2005 - 2 0 1 0 With the longest tenure of advertising industry I produce plenty of challenging work with brands such as: Dove Hair, Ponds, Dancow, Bear Brand, Milo, Soyjoy, Konidin, Paramex and Tango wafer. Deliverables mostly heavy on TV commercials but also support print and radio advertisement. FORMAL EDUCAT ION UN IV E R S I TY O F I ND O NES I A, JA KARTA, DI PLO MA O F ADV E RTI SI N G, 2001 UN IVE R S I TY O F I ND O NES I A, JA KARTA, B ACH ELO R O F CO M M U N I CATI O N , 2 0 0 5 NON-FORMAL E DUCATION ONL I NE CO PYW R IT I NG CO U RSE AT AWAI ( AME RI CAN W RI TE R AN D ARTI ST) NON-FORMAL E VENT ORG ANI ZI NG HE LD A F U N D R A IS IN G R U N B Y D ON ATI N G TO A CH IL D RE N CAN CE R H O U SE , CA LL E D R U M A H H A R APA N A N D PAI N T A M URAL O N T H E I R P L AYGRO U N D. H T T P:/ / BI T. LY /2G NRCAW OR G AN IZ I NG COM M U N ITY WAT ER STAT I ON FO R MA RATH O N RU N N E R O N I NT E R N AT I ON A L E VE N T: JAKA RTA MARATHO N 2 0 1 6 . H T T P:/ / BI T. LY /2G NSH 2 0 SKILL S & ABILI TY & I NTEREST Excellent level of oral and written English - Basic Spanish - High level computer competency of Mac & PC (MS Word, Excel, Power Point, Adobe Photoshop, Illustrator, Keynote, Pages, Numbers) - Singing - Fashion - Writing Article about Indonesian culture in society for Indonesian Magazine - Writing Poem for Arkansas Poet Society Cooking from Indonesian to Mediterranean to Italian - Food Enthusiast (I love to try so many new different food from all over the world to enrich my tastebud and knowledge about people culture) ACOM PLISHMENTS Finalist Daun Muda (One of notorious young advertising competition) Finalist for ADOI Award in Print REFER ENCE S http://www.linkedin.com/pub/damaarti-setyoningrum/24/560/35a PORTOFOLIO https://www.youtube.com/user/nengarti http://issuu.com/copywriter.damaarti/docs/dama.artiporto