Dalphine
Kariuki
SEO CONTENT SPECIALIST
Education-
About me
Motivated and tech-savvy senior digital
marketer with 8 years of experience in
SEO content marketing and 5 years as an
SEO managing editor. Skilled in creative
problem-solving, web content creation,
and effective communication within
team environments. Eager to further
develop professional skills, particularly in
SEO research. Demonstrated success in
overseeing SEO content development
and utilizing strategies to drive traffic,
generate leads, and boost sales. Seeking
a position where I can leverage my
expertise to drive customer growth and
expand my digital skill set.
Meru University of Science & Technology
BSC. Food Science & Nutrition
Achievement: First Class Honors-
Njonjo Girls High School
High School Diploma
Work Experience
Senior Content Editor
Paradise Media | 2022 - 2024
I joined Paradise as a junior editor and
quickly impressed, earning a
promotion to Senior Editor within
months. In this role, I led a team of 4
writers specializing in the Cannabis
and Psychics niche, ensuring all
content met high editorial standards.
My primary roles included:
- Creating engaging content: I
spearheaded content creation, crafting
engaging pieces that leveraged humor
and Brian Dean's SEO techniques to
capture reader attention and drive
results
Expertise & Skills
Google Suite Tools
HTML & CSS
ON PAGE SEO
Ahrefs
WordPress
Semrush
Data-Driven Accuracy: I
championed meticulous factchecking, ensuring content
surpassed competitor information
and delivered 100% accurate, up-todate details.
CRO / ROI optimization: My focus
wasn't just on traffic; it was on
driving revenue. I utilized
Conversion Rate Optimization
(CRO) techniques and targeted
high-value keywords to maximize
ROI. Additionally, I employed clever
sales techniques within the content
to increase revenue without
turning readers away.
Keyword research: Through indepth keyword research, I
unearthed valuable, low-cost
keywords that significantly boosted
website revenue.
On-page optimization: I used
industry-leading tools like
SurferSEO and Ahrefs to ensure
that on-page elements like title
tags, meta descriptions, and
internal linking were optimized for
maximum search engine visibility.
Off-page SEO: Leveraging tools like
Ahrefs, I collaborated with the
Outreach team to secure highquality backlinks to our main pages.
This strategy significantly improved
website authority and organic
traffic.
I also expanded my responsibilities to
include:
Brief creation
Content Updates
Holding partner update meetings
Making final decisions regarding
publication
Managing Editor
Genesis Tech (Legit Media) | 2018-Present
Oversaw content creation and publication
processes as a managing editor
Managed a team of over 20 writers in the
Facts and Lifehacks niche
Ensured content met SEO requirements and
aligned with the reader's intent
Drove increases in website traffic and
enhanced brand reputation
Successfully managed platforms such as
tuko.co.ke and yen.com.gh, among others
Contact Me
--
Senior SEO Copywriter
Academia Research |-
Created high-quality SEO content for
clients as a copywriter
Developed content specifically for digital
marketing purposes
Successfully met all customer
requirements
Demonstrated exceptional performance
throughout the tenure
Senior SEO Copywriter
Income Store |-
Crafted high-impact content for clients,
optimized for search engines.
Developed targeted content to fuel digital
marketing campaigns.
Consistently exceeded client expectations
with top-notch content.
Delivered exceptional results throughout
my entire tenure.
Copywriter
iWriter Inc. | 2013 -2017
Copywriter
EbiZon Digital |-
