DALILA RODRIGUEZ-· LinkedIn Profile
Influencer Marketing & Social Media Manager
Influencer Marketing and Social Media Manager with over 4 years of experience implementing social media
marketing strategies to build influence and authority. Currently helping small business owners and female
founders with content strategy at TikTok, as well as implementing influencer marketing partnerships with large
clients such as Shopify and Karma
Influencer Marketing · Communications Strategy · Social Media Management
Content Creation· TikTok Ads · Google Ads · Market Analysis
PROFESSIONAL EXPERIENCE
Influencer Marketing & Social Media Manager, Freelance
Remote · 02/21 to Present
Working with female founders, small business owners, and entrepreneurs to build visibility and create long-term
influence.
● Current clients: Shopify, Karma, Fastic, Bhuman, and Lori-Lori, among others
● Past clients: Kayak, Momondo, FabHub, Black Girls Breathing
Media Relations Consultant, Cepsa
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Madrid · 04/19 to 02/21
Increased brand awareness by proactive identifying top projects to place positive and honest stories in
media outlets
Oversaw external communication strategies securing leads in top media outlets in the domestic
and international media
Implemented crisis communication policy by preventing, analyzing, and controlling the conversation in
the media and social platforms
Produced press releases, product pitches, company statements, and Q&A
PR & Marketing Assistant, Prisa Media Group
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Supported events organization for the main Spanish media outlets and magazines
Hosted influencers and celebrities at Prisa events
Coordinated institutional visits to the company headquarters
Marketing and Communication Assistant, Planeta Publishing Corporation
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Madrid · 01/18 to 12/18
Madrid · 09/16 to 02/17
Executed coordination of books presentations and press conferences for award-winning authors
Prepared and distributed press releases
Proactive pitched to journalists to place interviews, stories, images, and clips around projects
EDUCATION
MA in Communication Management and Social Responsibility, EAE Business School
Madrid · 2019
Bachelor's Degree in Journalism and Digital Communication, Carlos III University
Madrid · 2018
