Dale Taylor
Profile
Accomplished digital marketing and automation specialist with over eight years’ experience delivering data‑driven campaigns and products. Skilled at blending marketing expertise with cutting‑edge AI tools to drive growth, automate workflows and accelerate product development. Comfortable working across marketing, sales and operations to build bespoke AI agents, voice‑assistant applications and low‑code automation using platforms such as n8n, Apify,Supabase and Redis. Adept at vibe coding (rapid prototyping with generative AI) and experienced with major LLMs (ChatGPT, Claude, Gemini). Passionate about helping organisations harness AI to improve lead generation, customer engagement and development efficiency.
Skills
• Automation & AI Tools: n8n workflow automation, Apify data scraping, Supabase & Apollo (database/API integration), Redis caching, ElevenLabs voice synthesis, Claude Code & Gemini CLI for rapid coding
• Digital Marketing Tools: Google Analytics, SEMRush, HubSpot, Hootsuite, Sprout Social, MailChimp
• Social Media Platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube
• Design Software: Adobe Photoshop, Illustrator, Premiere Pro, InDesign, After Effects
• CRM Systems: Oracle, Microsoft Dynamics
• Other Skills: Microsoft Office Suite, Project Management, E-commerce Management, Motion Graphics, Videography, AI Tools
Experience
Tomoro Agency (Mar 2025 – Present)
Director of AI & Innovation
• Spearhead the integration and development of cutting‑edge AI solutions across the agency. Conceive, develop, and launch AI‑powered products and tools that expand service offerings and create new revenue streams.
• Lead R&D on an AI‑driven lead‑generation platform for B2B and B2C markets, automating prospect discovery, qualification and personalised outreach for sales and marketing teams.
• Build voice‑activated assistants using ElevenLabs and LLMs that perform intelligent search, check calendars, and book appointments; integrated these assistants into client workflows via n8n and Supabase.
• Develop and support multiple n8n workflows using Apify, Supabase, Apollo and Redis to automate data collection, content generation and process orchestration.
• Vibe code websites and landing pages using generative‑AI tooling to accelerate prototyping while ensuring production‑ready quality.
• Collaborate with cross‑functional teams to find automation opportunities across marketing, sales, and operations, delivering solutions that increase efficiency and ROI.
JLM Energy (Dec '24 – Feb '25)
Marketing Manager
• Spearheaded the establishment of JLM Energy’s digital presence following the transition from JLM Mechanical & Electrical.
• Collaborated with a web design agency to implement website updates, enhance SEO, and improve user experience, laying the foundation for future growth.
• Partnered with a marketing agency to refine the company’s marketing strategy, using ability in Motion Graphics, Videography, and AI to support future campaigns.
• Successfully migrated Google Analytics, Search Console, Tag Manager, and Google Ads to the new company, ensuring exact tracking and reporting for ongoing campaigns.
• Delivered measurable impact in the renewables and sustainability sector, positioning the company for long-term digital success.
Car Care Plan (Mar '24 – Nov '24)
Digital Marketing Manager
• Led all digital marketing initiatives, including a major website redesign project that improved user experience and increased conversion rates by 15%.
• Managed the migration of 70 e-commerce sites to a new system, ensuring a seamless transition with zero downtime.
• Collaborated with cross-functional teams to align digital marketing strategies with business goals, resulting in a 20% increase in online sales.
Clade Engineering Systems (Apr '23 – Dec '23)
Marketing Manager
• Oversaw all marketing activities, including digital campaigns, email marketing, and event management.
• Implemented a product information management system, improving website efficiency and reducing content update time by 30%.
• Increased email campaign open rates by 25% and click-through rates by 15% through targeted strategies.
Annuity Management Group (Sep '21 – Mar '23)
Digital Marketing Manager
• Spearheaded digital marketing initiatives, including website management, email campaigns, and branding strategies.
• Reduced website bounce rate from 96% to under 1% through UX improvements and content optimisation.
• Increased LinkedIn followers by over 100% within a year through consistent, valuable content creation and engagement strategies.
• Generated over £130k in revenue via targeted email campaigns in just 6 months.
My Social Media Ltd (Aug '18 – Present, Freelance)
Social Media Manager
• Established and supported social media presence for clients across diverse sectors.
• Designed consistent branding across platforms and engaged with key industry influencers.
• Gave strategic advice on social media best practices and emerging trends.
Housing Disrepair Hub (Apr '21 – Sep '21)
Head of Digital Marketing
• Oversaw all digital marketing activities, from branding to SEO.
• Produced animated videos for brand introduction and executed organic & paid campaigns for lead generation.
• Managed all aspects of the website to increase traffic and improve user engagement.
The Insurance Emporium (Mar '20 – Sept '20)
Social Media Coordinator
• Managed organic and paid social media campaigns across multiple platforms.
• Doubled campaign results with a 50% budget reduction.
• Increased engagement by over 465% Year on Year through innovative content strategies.
Icestone Gelato / Mi Chaii (Sept '19 – Feb '20)
Social Media Manager
• Managed company’s social media presence across multiple brands.
• Developed a comprehensive marketing calendar for each brand.
• Collaborated with a Graphic Designer for content creation using self-produced photos & videos.
Digital 22 Online Ltd (Feb '18 – Jul '18)
Online Marketing Manager (Inbound)
• Planned and executed clients’ Inbound Marketing Campaigns.
• Developed buyer personas and 90-day marketing campaigns based on keyword research.
• Utilised HubSpot to streamline marketing processes and improve campaign effectiveness.
Yonder Ltd (Oct '17 – Jan '18)
Social Media Manager
• Managed social media channels, website, SEO, video editing, and email marketing.
• Developed and executed comprehensive digital marketing strategies.
• Analysed campaign performance and provided actionable insights to improve ROI.
Novo Integration Ltd (Nov '16 – Sep '17)
Social Media Manager
• Managed social media channels, website, SEO, video editing, and email marketing.
Hermes Parcelnet (2015 – 2016)
Customer Services Team Manager (Sept '15 – Feb '16)
Social Media Manager & Talent Acquisition (Jan '15 – Aug '15)
• Managed customer service team, ensuring high levels of customer satisfaction.
• Developed and implemented social media strategies to enhance brand reputation.
• Coordinated talent acquisition efforts, leveraging social media for recruitment.
Education
A/S Business Studies
St Johns School, Episkopi, Cyprus ('93 – '95)
8 GCSEs A-C
Caterham School, Caterham, Surrey ('83 – '92)
Additional Information
• Proficient in Motion Graphics and Videography, with experience using Adobe Premiere Pro and After Effects.
• Skilled in leveraging AI tools for marketing strategy and content creation.
• Passionate about sustainability and renewable energy, with experience in the renewables sector.