Dale Basilla

Hi, I'm Dale.

I've been doing SEO since 2008. Started with national campaigns and gradually focused on local search because that's where I can make the most tangible impact for service-based businesses.

Over the years I've worked with US-based clients across a wide range of niches; physical therapy clinics, funeral homes, ABA therapy providers, home services contractors, roofing companies, chiropractors, and more. I know how people search in these industries, what drives calls and leads, and what actually moves local rankings.

My day-to-day work covers Google Business Profile optimization, local citations, service area content, schema markup, and GeoGrid rank tracking. I've also been keeping up with how search is evolving; AI Overviews, AEO, and GEO are now part of how I approach local visibility for clients.

Previously I managed 180+ client accounts at Roofer Marketers, which gave me a strong foundation in handling high-volume local SEO at scale.

I work graveyard shift from the Philippines to cover US business hours. I'm straightforward, easy to communicate with, and focused on work that actually produces results.