Dagmawi Solomon

Dagmawi Solomon Marketing Strategist | Business Developer | Growth Storyteller dagmawi-solomon-1a- PROFILE I’m a marketing strategist and business developer who transforms data into compelling narratives and cold calls into meaningful connections, blending strategic thinking with creative execution to drive growth. With experience spanning business development, digital marketing, and education, I thrive at the intersection of strategy and human connection, whether crafting SEO-optimized content that resonates, teaching the next generation of marketers, or building partnerships that deliver mutual value. My approach combines analytical rigor with authentic storytelling, ensuring brands don't just reach their audience but truly engage them. Passionate about turning ideas into impact, I bring curiosity, adaptability, and a relentless focus on results to every challenge. WORK EXPERIENCE B U S I N E S S D E V E L O P M E N T M A N A G E R & MA R K E T IN G A S S I S T A N T Andrew Williams Solicitors | Remote (Leeds, UK) | June 2025 – Present Driving growth for a UK law firm with targeted outreach and data-driven storytelling. Write 5 high-conversion blogs daily, increasing organic traffic by 35% YoY Optimize 25+ service pages monthly, boosting lead submissions by 22% Execute cold outreach with 28% conversion rate to discovery calls Design email campaigns achieving 45%+ open rates (2x industry average) Slash lead response time from 48hrs → 5hrs via CRM automation Grow LinkedIn following through targeted thought leadership Reduce cost-per-lead by 60% through refined audience segmentation Develop co-marketing deals, expanding the referral network by 40% Create 15+ engaging social videos/graphics monthly Manage inbound call conversions with 35% increase in client onboarding B U S I N E S S D E V E L O P M E N T M A N A G E R & MA R K E T IN G A S S I S T A N T IBIAB (Innovative Business In A Box) | Remote (Leeds, UK) | June 2025 – Present Grew SME automation demand with testing and data-driven stories. Write 5+ high-conversion blogs daily, driving 40% more organic traffic Optimize 30+ technical pages monthly. Achieve 50%+ email open rates (2.5x industry average) Generate a demo conversion rate through LinkedIn outreach Create 15+ engaging social videos/graphics monthly Reduce customer acquisition costs by 45% through targeted campaigns Automate workflows to cut lead response time from 48h to 5h WORK EXPERIENCE ASSOCIATE BUSSINESS DEVELOPMENT MANAGER Ablaze Labs (Spark, Ablaze, Hive Ventures) | January 2025 – Present Accelerating ventures from zero to revenue through relentless business development Built and executed quarterly business development strategies for 3 ventures (marketing, BPO, HR tech) Developed end-to-end sales pipeline from scratch, increasing lead conversion. Led full-cycle lead generation: prospecting → cold outreach → closing Conducted 100+ cold calls/week (2x industry average) Designed LinkedIn/email outreach campaigns generating 15 qualified leads/week. Created high-conversion proposal templates that improved bid win rate by 40% Managed 2 sales team members, training them on CRM and outreach best practices Managed and assisted international partners (US/UK/South Africa) in closing deals through customized pitch decks, localized sales strategies, and real-time negotiation support. Established strategic partnerships. Researched and penetrated 3 new verticals (fintech, e-commerce, healthcare) CONTRIBUTING WRITER Maya Magazine | Freelance (Addis Ababa, Ethiopia) | 2025–Present Drove reader engagement with underreported stories Lead contributor for the Global Trends section in the magazine. Collaborate with editors to identify high-impact trends 6 months ahead of mainstream coverage Craft data-backed articles on global trends Develop provocative thought pieces (2 published) Collaborate with editors to refine unpublished works for future issues BUSINESS DEVELOPMENT MANAGER & ACCOUNT MANAGER Gebeya Media | Addis Ababa | May 2024 – December 2024 Grew media agency market share via strategic hustle and relationships. Closed 10+ high-value projects. Boosted lead response rate from 8% to 22% via cold outreach playbook Pitched and won 15+ bids with a 65% conversion rate Onboarded 5+ key clients, achieving a 90% renewal rate Slashed proposal turnaround time by 40% with templated systemsp Managed 4 client projects simultaneously, delivering 100% on-time completion Co-developed 3 co-marketing campaigns expanding referral traffic by 35% PART-TIME LECTURER Unity University | Addis Ababa | July 2024 – December 2024 Turned textbook concepts into actionable skills via local business challenges. Taught Principles of Marketing I to 45+ undergrads. Designed and delivered crash-course style notes for students Developed real-world group projects where teams created campaigns. Prepared and graded 3 exam sets with 85% average pass rate WORK EXPERIENCE ACCOUNT MANAGER MereqTech IT Solutions PLC | Addis Ababa | June 2024 – December 2024 Driving marketing-tech success through collaboration and precise execution. Managed 12+ client accounts simultaneously across tech and marketing projects Collaborated with creative, tech, and strategy teams to deliver integrated campaigns Assisted in closing 3+ major clients through proposal support and pitch presentations Handled 5+ concurrent projects, ensuring 100% on-time delivery Served as primary client liaison, reducing response time to under 2 hours Developed client reports and performance dashboards to track campaign success ACCOUNT EXECUTIVE 251 Communications & Marketing | Addis Ababa | April 2024 – May 2024 Drove account growth through tailored solutions and relentless relationship-building. Managed 4 key enterprise accounts as primary strategic contact. Collaborated with marketing teams to develop 6 tailored campaigns, increasing client engagement. Expanded portfolio by securing a new key account through targeted outreach and needs assessment Led bidding process for 3 major tenders through competitive proposal development Orchestrated internal workflows across creative and strategy teams, ensuring 100% on-time delivery Implemented client feedback loops that reduced revision cycles by 40% MARKETING OFFICER Mereb Technologies | Addis Ababa | October 2023 – March 2024 Drove tech brand growth through data-led campaigns and relentless execution Designed and executed a full-stack marketing strategy that drove $10K+ in new business Spearheaded UpWork prospecting system that landed 5+ high-value tech projects Led cross-functional project execution with dev/design teams (100% on-time delivery) Launched cold email/LinkedIn campaigns with an industry-leading 32% response rate Developed sales playbook that increased team close rate by 25% Scaled flagship tech product to 3 new markets in 6 months Optimized funnel to improve free-to-paid conversion by 18% MARKETING DIRECTOR Origami Marketing Communications | Addis Ababa | September 2023 – November 2023 Amplified brand impact through data-led campaigns and team empowerment. 2X brand awareness in 3 months through omnichannel campaigns Led 2-person team to generate 12+ qualified leads monthly Launched 8 data-driven campaigns. Aligned sales/marketing, reducing lead handoff time by 50% WORK EXPERIENCE CUSTOMER SUPPORT REPRESENTATIVE CCI Ethiopia | Addis Ababa | July 2023 – November 2023 Turning customer challenges into solutions with speed and empathy Handled an average of 50+ customer interactions per day, maintaining a 95%+ satisfaction rating. Resolved 80% of inquiries on first contact, reducing escalation rates and improving customer trust. Documented and tracked 100+ cases weekly, ensuring proper follow-up and timely closure. Collaborated with operations to identify recurring issues, contributing to a 15% improvement in response time. REFERENCES Mohammed Fuad Chief Marketing Officer | Origami Marketing Communications 📞 - 📧-Yared Tadesse Chief Operations Officer | Mereb Technologies 📞 - Amanuel Co-Founder | MereqTech IT Solutions PLC 📞 - Mr. Mulugeta Head of Marketing Department | Unity University 📞 - Mahlet Tefferi Co-Founder | Maya Magazine 📞 - EDUCATION 2019 - 2023 UNITY UNIVERSITY | B.A. MARKETING MANAGEMENT Earned my degree with a strong GPA of 3.88, focusing on practical marketing strategies. 2024 - 2026 UNITY UNIVERSITY | MBA PROJECT MANAGEMENT Currently completing my MBA while gaining hands-on experience in business development and marketing. 2023 AAU COMMERCE | CERTIFICATE IN PROJECT MANAGEMENT Gained foundational skills in project planning and execution. SKILLS Marketing That Moves the Needle Build and run marketing strategies that don’t just look good on paper, they deliver results. Create email campaigns that get opened, clicked, and remembered. Turn cold calls into real conversations, and real conversations into loyal clients. Write SEO-optimized content that search engines love and people actually want to read. Manage social media with a mix of strategy, creativity, and data-driven decisionmaking. Business Development That Builds Relationships Spot opportunities in places others overlook, then turn them into profitable partnerships. Write proposals and pitches that make “yes” the obvious answer. Do the homework, market research that uncovers what clients really want. Build trust through follow-ups, problem-solving, and clear communication. Creative & Technical Skills Design with Canva (Pro), Adobe InDesign. Work seamlessly in Microsoft Office and Google Workspace. Manage projects with tools like Trello, Slack, and Teams, keeping teams on track and deadlines in check. Solve problems creatively and work as a true team player, no matter the project size. LANGUAGES English – Fluent: read, write, and speak with ease in professional and creative settings. Amharic – Native fluency: can switch from casual conversation to formal business communication without missing a beat. PORTFOLIO SOCIAL MEDIA CAMPAIGN | SEO OPTIMIZED BLOGS | EMAIL CAMPAIGNS Andrew Williams Solicitors SOCIAL MEDIA CAMPAIGN | SEO OPTIMIZED BLOGS | EMAIL CAMPAIGNS IBIAB (Innovative Business In A Box) CONTRIBUTING WRITER Maya Magazine