Dafne Sakataukas

Dafne Sakatauskas Traffic and Performance Manager ABOUT ME BRAND AND INDUSTRIES Digital marketing professional with 10 years of experience, specialized in full funnel strategies, planning, and campaign optimization. Throughout my career, I have developed and executed integrated initiatives that drive growth and enhance the presence of international brands. With a data-driven approach and a focus on tangible results, I transform challenges into opportunities, elevating digital marketing performance and contributing to sustainable business success. Brands served include: EMS Pharmaceutical, Pfizer, Hill’s Pet Nutrition, Mercedes-Benz, Jeep, Heinz, Silly George, MAM Baby, Gabriel & Co, among others. Industry experience spans: Alcohol & Beverage, Financial Services, Fintech, Education, Pharmaceuticals & Healthcare, Pet Care & Veterinary Nutrition, Automotive, Food & Consumer Goods, Beauty & E-commerce, Mother & Baby Care, Luxury Goods, Retail, SaaS, Telecommunications, Tourism, Agribusiness, Government, Real Estate, Home Services, Mattresses, and Construction. SKILLS AND PROFICIENCIES Paid Traffic Management (Meta Ads, Google Ads, TikTok Ads, Kwai Ads, LinkedIn Ads, Pinterest Ads, Microsoft Ads, Yahoo Ads, Apple Ads, Spotify Ads, Amazon Ads, X Ads, Reddit Ads, Line Ads, Taboola Ads, Amazon DSP) Performance Optimization & Data Analysis Cross-Channel Media Strategy Budget and Resource Management Conversion Tracking (Google Tag Manager, Pixel, SDKs) Team Leadership and Project Coordination Advanced Reporting & BI (Looker Studio, GA4, Excel, etc.) Strategic Planning and Funnel Design Client Communication & Stakeholder Management EDUCATION MBA in Strategic People Management Ipanema College, 2017 Bachelor's in Marketing Management Ipanema College, 2015 COURSES Google SkillShop – 2025 Meta Blueprint – 2024 Amazon Ads – Amazon University – 2024 TikTok Business Learning Center – 2024 RD Summit – 2024 INTERNATIONAL PROJECTS Splurge Media Country: United States Project: Digital Infrastructure Specialist Period: 04/2025-10/2025 Standardized campaign structures for Meta and Google Ads. Unified planning spreadsheets and documentation flows. Increased internal operational efficiency by 80%, boosting team collaboration and delivery timelines. Campaign Performance: Created and executed online media strategies that increased visibility and audience engagement. Result Monitoring: Tracked and analyzed campaign results, adjusting strategies to optimize performance. Strategic Consulting: Participated in client meetings, providing valuable insights to maximize the impact of digital campaigns. Budget Control: Effectively managed budgets, recommending investments to ensure optimal resource utilization. Comligo Country: China Project: Digital Media Consultant Period: 04/2025-05/2025 Contributed to the initial setup and structuring of digital campaigns for a Spanish-language course targeting Americans and Latino/Spanish descendants. Although the project was not concluded due to prioritization of larger clients, early-stage planning and foundational strategy were successfully delivered. INTERNATIONAL PROJECTS Hill’s Pet Nutrition (via Pólvora Comunicações) Global: Australia, Belgium, Spain, Netherlands, Japan, South Korea, Czech Republic, Italy, Mexico Project: Digital Strategy Consultant Period: 10/2023-03/2025 Led digital transformation for the Veterinary Channel across 10 countries. Developed localized paid and organic strategies for Instagram and LinkedIn. Achieved follower growth between 60% and 300% in active markets. Fostered collaboration across global and local teams to ensure alignment and scalability. Gold Coast International College Country: Australia Project: Paid Traffic Consultant Period: 05/2021-03/2022 Led the creation, standardization, and optimization of the institution’s social media presence to drive student acquisition. Monitored and optimized campaign performance to ensure enrollment goals were met. Conducted data analysis to guide strategic adjustments. Managed campaign budgets and configured digital platforms for efficient execution. Continuously assessed campaign effectiveness and implemented necessary improvements. EXPERIENCE Pólvora Comunicações São Paulo, SP Position: Head of Media, Performance, and Growth Period: 12/2021 – 04/2025 Strategic Leadership: Developed and implemented digital media plans, driving online campaigns that significantly increased visibility and leads for key clients. Performance Management: Supervised campaign performance, making strategic adjustments for continuous optimization and ensuring superior results. Client Relations: Regularly held meetings with clients, presenting detailed performance reports and proposing solutions to maximize campaign impact. Budget Management: Managed multimillion-dollar budgets, recommending strategic investments that optimized resource allocation. Team Coordination: Organized brainstorming sessions, aligned deadlines, and structured briefings, fostering a collaborative and innovative environment. Paid Traffic Optimization: Managed paid traffic campaigns, ensuring the maximization of qualified leads and increased conversion, as well as brand recognition and recall. Agência Íonz São Paulo, SP Position: Traffic and Performance Manager Period: 09/2022 – 05/2023 Campaign Performance: Created and executed online media strategies that increased visibility and audience engagement. Result Monitoring: Tracked and analyzed campaign results, adjusting strategies to optimize performance. Strategic Consulting: Participated in client meetings, providing valuable insights to maximize the impact of digital campaigns. Budget Control: Effectively managed budgets, recommending investments to ensure optimal resource utilization. Project Coordination: Aligned deadlines and organized detailed briefings, ensuring the delivery of high-quality projects. New Way Group Bauru, SP Position: Performance Manager Period: 03/2022 – 10/2022 Strategic Development: Created and executed online media plans, optimizing resource allocation and improving performance. Result Monitoring: Monitored and made strategic adjustments based on performance data analysis through reports and dashboards. EXPERIENCE NSC Comunicações Florianópolis, SC Position: Traffic and Performance Manager Period: 11/2021 – 06/2022 Campaign Planning and Execution: Managed the creation and execution of digital media strategies, focusing on paid traffic and digital advertising. Report Generation: Produced detailed performance reports, adjusting strategies to maximize campaign performance. Client Meetings: Held frequent meetings with clients to review results and discuss future strategies. Slogan Propaganda Fortaleza, CE Position: Social Media Analyst and Traffic Manager Period: 06/2020 – 01/2022 Social Media Management: Supervised content planning and social media campaigns, aligning with trends and social listening. Performance Analysis: Monitored results and issued reports, adjusting strategies to improve campaign performance. Paid Traffic Management: Developed and executed paid traffic campaigns, focusing on maximizing visibility and brand recognition for companies.