Dada David

DAVID DADA – MULTI-SKILLED PROFESSIONAL PORTFOLIO 1. DATA ANALYST PROJECTS 🔹 Customer Purchase Behavior Analysis Tools Used: Excel, Python (Pandas, Matplotlib), Power BI Description: - Collected and cleaned 10,000+ customer records from a retail database. - Identified purchasing trends by age, region, and season. - Created an interactive Power BI dashboard for the marketing team. Impact: Improved targeted marketing strategies and increased engagement by 22%. 🔹 Sales Forecasting with Time Series Analysis Tools Used: Python (statsmodels), Excel Description: - Analyzed 36 months of historical sales data using ARIMA modeling. - Predicted monthly sales for the next year with 90% confidence interval. Impact: Helped management plan inventory and staffing more effectively. 2. EMAIL MARKETING MANAGER PROJECTS 🔹 B2B Cold Email Campaign for SaaS Product Platform Used: Mailchimp, Lemlist Description: - Wrote and designed 3-email sequence for a SaaS product targeting HR managers. - Conducted A/B testing on subject lines and CTA buttons. - Segmented leads into behavior-based groups. Result: Achieved 48% open rate, 12% CTR, and booked 15 demo calls. 🔹 Newsletter Management – Monthly Digest Platform Used: Mailchimp Description: - Managed a 5,000-subscriber list. - Created monthly content calendars, wrote copy, and managed scheduling. - Used analytics to track and optimize email performance. 3. COPYWRITING PROJECTS 🔹 Landing Page Copy for Online Course Description: - Researched target audience and wrote persuasive landing page copy for an AI course. - Focused on benefits, social proof, and strong CTA. Result: Conversion rate increased from 3.5% to 7.8%. Topics Covered: Personal finance, investing tips, and fintech tools SEO Tools: SurferSEO, Yoast Result: Articles ranked on Google page 1 for multiple keywords. 4. DATABASE MANAGEMENT PROJECTS 🔹 CRM Database Cleanup & Optimization Tools Used: Microsoft Access, SQL Server, Google Sheets Description: - Standardized fields, removed duplicates, and created data entry rules. - Built user-friendly dashboards to track client follow-up and sales progress. 🔹 Inventory Management System Setup Tools Used: Airtable / Excel / MySQL Description: - Designed inventory database with auto-updating stock alerts. - Integrated order forms and summary reports. Impact: Reduced stock outages by 40%. 🏆 Skills Summary Skill Area Tools & Platforms Data Analysis Excel, Python, SQL, Power BI Email Marketing Mailchimp, Lemlist, Sendinblue Copywriting WordPress, SurferSEO, Grammarly Database Management MySQL, Airtable, MS Access, Google Sheets