D'Yonna Riley

D’Yonna Riley 72 Capital Drive, Washingtonville, NY 10992 —- —-EDUCATION Seton Hall University, South Orange, NJ Bachelor of Science in Psychology Honors, Criminal Justice minor GPA: 3.76 Technical Skills: Photography, Wordpress, Excel, Word, PowerPoint, Tableau, SPSS, Desktop Survey Reporter, Outlook May 2016 WORK EXPERIENCE Merkle September 2017 – June 2018 Digital Media Specialist • Managed strategy, execution, performance, and reporting of Display and Paid social campaigns for two client accounts (platforms include Facebook, Twitter, DBM, Amazon AAP, AOP, 4C, etc.) • Managed daily optimization and management of campaigns within DSPs and social platforms, with the intent of driving sales • Evaluated publisher capabilities and new opportunities to strengthen each account’s lower funnel strategy • Managed the allocation of monthly budgets, insertion orders, client billing, and financial reconciliation rd • Built trafficking sheets to implement ad tags and rotate creative via 3 party ad server tools Ipsos September 2016 – September 2017 Syndicated Healthcare Research Analyst • Ensured data accuracy by performing monthly cleanings, verifying the logic of database variables, refining fieldwork materials, and confirming the quality of the physician sample • Created presentations, runs ad hoc queries, and provides clients with valuable insights in regards to the pharmaceutical markets, demonstrating the ability to think flexibly and transform complex research into a “story” • Generated marketing material for healthcare by compiling desk research findings into point-of-view-articles to be published • Co-authored 2 posters relating to length of treatment and access to treatment in the Hepatitis C therapy area RESEARCH EXPERIENCE Psychology Honors Thesis Spring 2015 – Spring 2016 • Designed methodology, collected data, statistically analyzed results, wrote an IRB submission, and conducted literature reviews, demonstrating the ability to see a long-term project through in conjunction with a faculty member and pay tremendous attention to detail • Wrote a 40-paged APA style paper translating the results into easily understandable written and visual material • Presented research at Seton Hall’s Petersheim Academic Symposium to receive feedback from research professionals • Managed an experiment, yielding statistically significant results, on the relationship between social media and self-perception INTERNSHIP EXPERIENCE Social Clubhouse, Springfield, NJ May 2015 – August 2015 Intern Mental Health Worker • Developed interpersonal and improvisation skills by individually facilitating therapeutic groups with up to 35 members on issues such as Social Skills, Self-Esteem, Wellness, Team & Focus Games, Life Management Skills, etc. • Provided one on one counseling to both higher-functioning and lower-functioning members with Schizophrenia, Depression, Bipolar Disorder, and Anxiety Disorder, contributing to the development of active listening skills Mid-Hudson Forensic Psychiatric Center, New Hampton, NY May 2014 – July 2014 Clinical Psychology Intern • Observed therapy, attended court proceedings, reviewed Forensic Psychiatric Reports and HCR-20 Assessments, and completed progress notes and treatment plan reviews, demonstrating the ability to manage multiple tasks at once and work in a fast-paced environment • Participated in a multidisciplinary treatment team focused on the rehabilitation of the chronically mentally ill who plead not guilty of criminal conduct or who are unfit to stand trial ADDITIONAL EXPERIENCE New York Red Bulls, Harrison, NJ June 2013 – August 2016 Junior Coach • Planned and executed training sessions for children, ages 6-16, to create a fun and challenging environment facilitating player development LEADERSHIP Seton Hall Women’s Soccer Team Fall 2012 – Fall 2015 Co-Captain Fall 2014 – Fall 2015 • Served as a liaison between the team and coaching staff to ensure group solidarity, commitment, and accountability • Maintained positive team dynamic by encouraging and supporting teammates with different personality types • Committed 25 hours per week to skill development, competition, and traveling, in addition to being a full-time student