D. Jason Good
Arlingt on, VA | - | LinkedIn |-
A motivated, metric-driven and fun sales leader with over 15 years’ experience building
and managing highly successful sales organizations.
OVERVIEW
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Results-Oriented: 100%+ year over year growth in 2012, 2013, and 2014. Grew revenue from $200K ARR to
$4.4M ARR.
Business Success: 9th employee at a SaaS start-up that sold for $140M. Revenue eclipsed $25M ARR.
Team Builder: Hired 20 enterprise sales team members in 6 months. Hired twice to build sales teams from the
ground up. Hired once to overhaul and reboot an existing sales team. Managed 5 sales managers on 40+ person
sales organization.
Tech Savvy: Set up Salesforce, Pardot (marketing automation), InsideSales.com (sales automation) systems
single handedly.
Product Savvy: Helped launch new subscription service that generated $8M ARR two years after launch.
Owned and managed product roadmap for a mobile SaaS business.
Award Winner: Sales Manager of the Year 2007. Sold twice the subscription services than a team with twice as
many reps on it.
CAREER SKILLS
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Performance Management
Metric Driven Sales Process
B2B SaaS Sales
Sales Coach and Mentor
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COMPETENCIES
Strategic & Critical Thinker
Hiring and Onboarding
Cross Functional Teaming
Sales Operations
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Compensation Plans
Salesforce.com
Project Planning/Execution
Mobile Experience
PROFESSIONAL EXPERIENCE
Canvas Solutions, Inc. (GoCanvas.com)
Senior Sales and Product Positions
VP Self Serve and Product Engagement
VP Product Marketing (2017 to 2019)
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2011 to 2019
(Title change)
Owned all in app and in product messaging to improve adoption
Created and maintained buyer personas for sales and marketing teams
Created and managed first customer advisory board for GoCanvas.com
VP Customer Evangelism and Product Marketing
VP Product Management (2015 to 2017)
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(Title change)
Asked by CEO to be the first ever member of the product team
Owned and managed the product roadmap leading to continued ARR growth
Met with stakeholders to gather feedback and reported to CEO on progress
Launched first annual users’ conference and MC’d first two U.S. events and first Australian event
VP Sales Operations
Sales Director (2011 to 2015)
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Recruited via LinkedIn as the 9th employee by the CEO to build the sales organization from the ground up
Grew revenue from $200K ARR to $4.4M ARR. 100%+ YOY growth in 2012, 2013, 2014
Scaled team from 2 members (including myself) to 23 members
Created the first Customer Support, Customer Success and SDR/BDR teams
Launched first marketing and sales automation systems
Member of cross functional product team that made all product decisions
D. Jason Good
Arlingt on, VA | - | LinkedIn |-
ESI International (Now Strategy Execution/Korn Ferry)
Director, Inside Sales
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2009 to 2011
Hired to re-structure the team and create a new sales culture
Created compensation plans, k ey performance indicators and new job descriptions to re -define the role
and the expectations of the inside sales team at ESI
Increased outbound call volume by over 23% and created a fun yet accountable sales organization
Carried an annual revenue target o f 10.6M
Chosen to serve on the "President's Council" to discuss and address issues across the organization
Jupiterimages
Sr. Director, North American Sales (2008 – 2009)
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2002 to 2009
Managed 5 sales managers in 4 different o ffices in the U.S.
Accountable for 35 salespeople who reported in to those 5 managers
Led 4 enterprise teams consisting of inside and ou tside sales representatives
Managed 1 inside sales team for mid-market accounts
Sr. Director of Sales and Sales Operations (2006 – 2008)
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Directly managed one of 4 regional enterprise sales teams
o Drove revenue growth: 2006 – 40%; 2007 – 36%; 2008 – 7%
o Ranked #1 in growth, new logo, and subscription sales out of 5 sales teams
o Acknowledged as 2007 Sales Manager of the Year - #1 in percent of target, new logo revenue
and subscription revenue
o Promoted to Sr. Director, North American Sales
Sales Operations responsibilities
o Strengthened sales organization by merging two teams from two different companies
o Ran weekly all hands sales meeting along with monthly, quarterly and annual recognition
programs
o Developed and documented processes and CRM rules for entire sales organization
Product Development
o Part of team that developed and launched a web -based, premium image subscription servi ce
o Wrote all proposals, created training documentation and trained 50 -person sales team to sell it
o 2008 ARR of $8M
Sales Director, Strategic (enterprise) Accounts (2002 – 2005)
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Hired to build strategic account team
Managed teams from 4 to 16 people (insid e and outside sales)
Consistently achieved quota
Promoted to Sr. Director of Sales and Sales Operations
PSINet
Sales Manager (2000 – 2002)
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1997 - 2002
Managed 10-12 inside sales reps for the northeast region
Chosen to temporarily manage a remot e sales team in Oklahoma City. Also chosen to train an
outsourced sales team to sell our DSL product.
Account Representative (1997 to 2000)
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Achieved 121% of target while being promoted three times to different Account Executive levels
Chosen to lead a training for all new hires on cold calling
EDUCATION
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OTHER
BA Political Science
James Madison University; Harrisonburg, VA
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Youth basketball coach (boys and girls)
Falls Church Winter Shelter – Volunteer
Golf, family vacations, events involving my 3 chi ldren
