Czarinah Malazo-Llapitan
- • Quezon City, PH •-• linkedin.com/in/czarinahllapitan
Digital Marketing Specialist
Account Management | Data-Driven Campaign Management | Marketing Data Analytics
Results-oriented professional with 3+ years of experience in running data-driven marketing projects for
startups and medium-sized businesses in diverse industries. Certified Agile project manager and Digital
Marketer by Google. Seeking to leverage my analytical, technical, and marketing skills as a Digital Marketing
Specialist in an international company.
SKILLS
Digital Marketing
SEO & SEM
Social media marketer
Content strategist
Data analyst & strategic thinker
Software Tools
WordPress, Hootsuite, HubSpot,
Google Analytics, Google Ads,
Facebook Ads, Mailchimp, Yoast,
SEMrush, Notion, Canva, Figma,
HTML, CSS, Python
Leadership Qualities
Effective communicator
Ability to teach & mentor
Design thinking and Agile project
management
Decision-maker
WORK EXPERIENCE
RX Global – Richmond, Surrey
01/2022 – 12/2022
Product Success Analyst
• Work closely with cross-functional Agile product development teams across global business
units to ensure adoption and maximize the value of digital products.
• Utilize Power BI dashboards to measure product adoption, ensure value of digital products and
requests for enhancements.
• Stakeholder Management - Establish and maintain relationships with stakeholders including Product
Management, Support, Operations, and BU regional teams.
• Agile Project Management - manage and assist product teams, manage risks and provide project
status updates.
Theta Glints – Taipei, Taiwan
03/2021 – 12/2021
Product Marketing & Content Strategist
• Plan and host bi-weekly podcasts resulting in 1000+ organic downloads during the first quarter of
the release using effective SEO and scriptwriting strategies.
• Execute user experience research and user testing and share insights with a remote, cross-functional
Agile team for product development.
• Create compelling social media content based on insights from business analytics and A/B testing
and manage platforms including Facebook, Instagram, LinkedIn, and YouTube.
Philippine Center for Economic Development – Quezon City, Philippines
03/2020 - 12/2021
Freelance Copy Editor
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Reduced editorial inconsistencies and inaccuracies by 70% at the initial manuscript review.
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Improved remote team collaboration through MS Word and Adobe review tracking.
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High turnaround time while maintaining high standards of English grammar and mechanics and
consistency with the journal style guide.
Cosmopolitan Glass and Metal– New York, USA
01/2021 - 06/2021
Digital Marketing Assistant
• Executed a data-driven campaign strategy using a user-centered approach, evaluated metrics,
reported insights, and provided key recommendations to the CEO.
• Grew social media following organically by 60% on Facebook, Instagram, LinkedIn, YouTube, &
Pinterest through keyword research and SEO copywriting, saving company revenue by 40%.
• Ran email marketing campaigns to 1000+ leads via MailChimp CRM software and analyzed from
Google Analytics.
• Optimized website landing pages and improved business visibility on Yelp and Google My Business.
Pegas Technology Solutions – Maine, USA
01/2017 - 06/2018
SEO Content Writer
• Worked closely with the CEO to plan B2B content strategy and report insights gained from user
research.
• Wrote original SEO-optimized copies for 150 website pages by developing a process flow and using
analytics software (Google Analytics and Keyword Planner), grammar, and plagiarism tools.
FPR Publishing – Laguna, Philippines
06/2013 - 12/2020
Editor-in-Chief & Digital Marketing Specialist
• Leadership: Spearheaded a legal book writing project for DILG by making key decisions in content
and coordinating with key stakeholders and resource persons.
• Authored and published a grammar book utilized nationwide by the public sector (PNP) to improve
the English proficiency and communication skills of public servants.
• Exceeded sales targets by 90% by planning a digital marketing strategy and running data-driven eCommerce and social media marketing campaigns resulting in sold-out book copies.
• Tripled the impressions and click-through rates by growing eCommerce stores organically through
keyword research and SEO-optimized content.
EDUCATION
Thames International Business School – Quezon City, Philippines
Management Certificate for SMSEs
2021
University of the Philippines Diliman – Quezon City, Philippines
May 2012
Bachelor of Arts – English Studies, Major in Language
(Evaluated by World Education Services, as equivalent to a four-year American bachelor’s degree)
GPA: 3.28/4.00
Honors: Graduated cum laude, Dean’s List (4 semesters)
SKILLS AND CERTIFICATIONS
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Certified Facebook / Meta Marketer – Meta/Coursera
Certified Search Engine Optimization Specialist – UC Davis/Coursera
Certified Agile Associate – Agile Center of Excellence & Academy
Certified Digital Marketing Strategist – Digital Marketer
Certified Direct-Response Copywriting Specialist – Digital Marketer
Certified Google Ads Search – Google
Certified Google Ads Display - Google
VOLUNTEER EXPERIENCE
WBTS – Quezon City, Philippines
12/2008 – PRESENT
Non-Profit Organization
• Worked as a volunteer mentor to empower and support indigenous communities.
• Volunteered in the help desk for 5,000 international convention delegates.
• Led the media and PR projects by conceptualizing content, scriptwriting, and storyboarding.
Gawad Kalinga Community Development Foundation - Manila, Philippines
06/2009 - 01/2009
Non-Government Organization
• Volunteer laborer for the resettlement of underprivileged Filipinos.
LANGUAGE COMPETENCIES
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Tagalog: native language
English: near-native (TOEFL iBT Score: 101/120)
Spanish: elementary
