Czarina Zoy C. Jaramillo
Manila, Philippines | --| Portfolio
EXPERIENCE
Smart Capital Center
Manila, Philippines
Digital Marketing Associate
November 2023- Present
● Successfully drive Smart Capital Center's digital marketing strategy, creating impactful social media
campaigns, email campaigns and email newsletters that resonate with target audiences.
●
Cultivated brand credibility through the design and publication of visually stunning blog creatives and
content on WordPress, catalyzing a remarkable 20% upsurge in website traffic.
●
Pioneered lead generation efforts and implemented effective marketing strategies, including A/B testing and
data analysis resulting in a significant increase in open and click rates and a 15% improvement in campaign
ROI.
SafetyCulture
Taguig City
Customer Success Manager
September 2022- May 2023
● Spearheaded strategic initiatives to expand client relationships beyond initial contracts, resulting in a 20%
increase in upsell opportunities and an expanded user base within existing accounts.
● Delivered regular business reviews to over 20+ key clients in Australia & Philippines including Accor,
Frasers Hospitality, Baby Bunting, Okada Manila,etc., resulting in a 15% increase in renewal rates.
● Championed client feedback as a catalyst for product evolution, liaising with product teams to steer
enhancements aligned with user needs and desires resulting in a 25% reduction in customer churn.
Pomelo Fashion
Bangkok, Thailand
Social Media Intern
March 2022- June 2022
● Pioneered interactive content initiatives, such as quizzes, polls, and user-generated challenges, resulting in a
30% increase in social media interaction rates and an enriched community-building experience.
● Collaborated closely with marketing, design, and content teams to ideate and execute cross-functional
campaigns seamlessly. Leveraged effective communication and project management skills to maintain
alignment with campaign objectives, resulting in a 15% increase in campaign consistency and effectiveness.
KCJT Group Inc.
Quezon City
Sales and Marketing Intern
January 2022- May 2022
● Led a comprehensive market research project aimed at identifying optimal E-commerce platforms for
business expansion, analyzing customer preferences, competitive landscape, and industry trends.
● Revamped the company's visual identity by designing a compelling company logo, header, and social media
postings that resonated with the target audience and aligned seamlessly with the brand's essence.
Tala by Kyla
Antipolo,Rizal
Social Media Marketing Assistant
March 2021 – January 2022
● Generate reports on the latest trends for content creation resulting in the increase of engagement rate by
40% and optimizing reach to the international market
● Initiated and managed interactive campaigns, such as user-generated content contests and challenges,
driving a 30% increase in user participation and shares. Effectively fostered community engagement and
brand advocacy.
EDUCATION
University of Santo Tomas
Metro Manila, PH
BS in Business Administration, Marketing Management, Cum Laude (GWA: 1.6) Graduation Date: June 2022
● Organizations/Awards: Dean’s Honors List, UST Junior Marketing Association - Student Coordinator
Skills: Microsoft Office (Excel, PowerPoint) | Branch IO | Adobe Illustrator | Hootesuite | Canva | Adobe
Photoshop | Shopify | Salesforce | Tableau | Vitally | Periscope | Hubspot | Confluence | WordPress | Notion |
SmartReach | Brevo | Thunderbird
