Czar Castro

Czar Castro

$30/hr
SEO Audit, Keyword research, Competitor research, SEO Link Building
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
48 years old
Location:
Angeles City, Pampanga, Philippines
Experience:
20 years
CZAR PIÑERA CASTRO PERSONALPROFILE CONTACTMEAT I am an IT project manager with holistic knowledge of software development and design. I am also experienced in coordinating with stakeholders. Address: 30-01 D, Jimmy Road, Essel Park, San Fernando, Pampanga VOLUNTEER&CHARITY EXPERIENCE Email:- COMPANY: FREELANCER PHILIPPINES POSITION: COMMUNITY MANAGER ADDRESS: METRO MANILA CP#:- March 2013 - present MAIN ROLE: S K I L L S S U M M A R Y: ● Project Management ● Wordpress Content Management ● Community Manager ● Events Coordinator ● Resource Speaker for SEO ● Digital marketing manager Driving ● Volunteer to all events of Freelancer community since March 2013 ● Manages a team that handles Job Fairs for more than 2 times ● Leads in community events and trainings COMPANY: STEMSEL.COM POSITION: COUNTRY MANAGER (NON PROFIT) ADDRESS: METRO MANILA PHILIPPINES August 2014 - Present ● Promote STEMSEL in the Philippines. STEMSEL is an acronym for Science Technology Engineering Math Social Enterprise Learning. This concept is originated in Australia as STEMSEL Foundation ● Target are elementary and high school students ● Plan the annual STEMSEL Fair and Summit WORK EXPERIENCE COMPANY: MY CLOUD CREW POSITION: HEAD OF SEO ADDRESS: REMOTE LOCATION JANUARY 2021 - PRESENT MAIN ROLE: ● ● ● ● ● ● ● ● ● ● ● ● ● ● Manage team of SEO Specialists Develop and execute successful SEO strategies Monitor technical search engine optimization issues and help in fixing them. Lead research for SEO friendly keywords Direct and coordinate content teams in off-page search engine optimization tasks like link-building, forum commenting, etc. Work with social media and PPC teams to optimize campaigns Conduct keyword research to guide content teams Review technical SEO issues and recommend fixes Collaborate with the Social Media Team during the SEO of marketing campaigns. Direct off-page optimization projects (e.g. link-building) Collect data and report on traffic, rankings and other SEO aspects Optimize website content, landing pages, blogs and paid search copy Analyze the insights and create a report on all aspects of SEO including the audience, traffic, views, clicks, rankings, etc. Stay up to date regarding search engine optimization and marketing standards and trends. COMPANY: CLOUDSTAFF POSITION: COMMUNITY AND EDUCATION PROGRAMS LIAISON OFFICER ADDRESS: METRO MANILA PHILIPPINES MARCH 2019 - JANUARY 2021 MAIN ROLE: ● Project management of export from planning to execution ● Formulate and implement SWOT and KPI/KRA ● Organize and manage events to boost brand awareness ● Coordinate with Marketing, Recruitment and Communications teams ● Liaise with Development and Customer departments ● Build relationships with Tech Communities, industry professionals and Schools/ Universities Stay up-to-date with digital technology trends ● Monitor, track and report on feedback and online reviews ● Engage with online community ● Relay community feedback to relevant internal stakeholders. ● Devise and implement community communication initiatives. ● Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency ● Plan the scope of the event, including cost, location, program and time. Liaise and manage the pre and post-event. ● Solicit bids from venues and service providers. ● Monitor event activities to ensure the client and event attendees are satisfied. Facilitated communication with relevant internal and external marketing partners; media schedules, social media schedules and partner communications. COMPANY: CLOUDSTAFF POSITION : PROJECT MANAGER ADDRESS: ANGELES, PHILIPPINES OCT 2018 - FEBRUARY 2019 PROJECT NAME: CLOUDSTAFF RECRUIT MY RESPONSIBILITY IS TO MAKE SURE THAT THE CLOUDSTAFF RECRUIT APP IS DELIVERED TO THE STAKEHOLDERS, TO CHECK FOR BUGS AND ADD NEW FEATURES OR ENHANCEMENTS. CLOUDSTAFF RECRUIT IS A ALL IN ONE RECRUITMENT AND HR MANAGEMENT SOFTWARE. WITH THIS SOFTWARE, YOU CAN TRACK THE JOURNEY OF AN APPLICANT FROM THE TIME THEY SEE THE JOB POST, TO THE TIME THEY CREATE THE PROFILE AT CS RECRUIT, TO THE FIRST INTERVIEW, TO APPROVAL OR DISAPPROVAL OF THE APPLICATION, JOB OFFER AND ON-BOARDING PROCESS. ○ Review and contribute to product-specific engineering documentation Generate, edit, and maintain product-specific documentation distributed as part of implementation and process ○ Organize and facilitate rituals and ceremonies like daily standups, sprint/iteration planning meetings, sprint review meetings, sprint retrospective meetings ○ Remove impediments and foster an environment for high-performing team dynamics, continuous flow, and relentless improvement ○ Support the Product Owner in their efforts to manage the backlog and guide the team while facilitating a healthy team dynamic with respect to priorities and scope ○ Help protect the team from uncontrolled expansion of work ○ Plan, coordinate, and help to facilitate summits and planning sessions ○ Work directly with senior-level architecting and engineering staff to ensure deliverables fall within the applicable scope and timeline for each department ○ Embrace, coach, and evangelize agile values and principles in the team and across the organization ○ Define and refine agile metrics to understand and communicate team performance Collaborate to continually identify and implement product development process improvements within agile processes COMPANY: CLOUDSTAFF POSITION : PROJECT MANAGER ADDRESS: ANGELES, PHILIPPINES OCTOBER 2017 – SEPTEMBER 2018 PROJECT NAME: CLOUDSTAFF FLOORS MY RESPONSIBILITY IS TO MAKE SURE THAT CLOUDSTAFF FLOORS APP IS DELIVERED TO THE STAKEHOLDERS, TO CHECK FOR BUGS AND ADD NEW FEATURES OR ENHANCEMENTS. CLOUDSTAFF FLOORS IS A STAFF DIRECTORY AND A FACILITY MANAGEMENT SOFTWARE. YOU CAN SEARCH THE WORKSTATION OF YOUR STAFF EVEN YOU HAVE THREE OR MORE BUILDING OR OFFICES. THE LATEST VERSION CAN NOW BILL CUSTOMERS WITH THEIR OFFICE RENT, FACILITY LEASE AND ANY MONTHLY DUES ● Supporting and furthering stakeholders implementations ● Documenting and communicating status of such implementations ● Constantly seeking ways to improve processes and documentation ● Oversee stakeholders Implementations ● Take charge of implementations ● Provide guidance and support to stakeholders as necessary with the aim of effecting a timely Implementation of new features or enhancement and providing a single point contact to the stakeholders ● Maintain central documentation database to manage and communicate progress on pending implementations ● Communicate status of implementations ● Analyze data coming for the app ● Implement modifications to process/documentation to increase efficiency and improve stakeholders satisfaction COMPANY: CLOUDSTAFF POSITION : SENIOR SEO ADDRESS: ANGELES, PHILIPPINES JUNE 2016 – SEPTEMBER 2017 ROLE: CLOUDSTAFF MARKETING DEPARTMENT MY RESPONSIBILITY IS TO MAKE SURE THAT CLOUDSTAFF HAS MAXIMUM EXPOSURE ONLINE AND PROMOTE CAMPAIGNS THAT WOULD HELP THE RECRUITMENT AND SALES DEPARTMENT ● Co-ordinating marketing campaigns with sales activities. ● Developing the marketing strategy for the company in line with company objectives. Planning and implementing promotional campaigns. ● Creation and publication of all marketing material in line with marketing plans. Manage and improve lead generation campaigns, measuring results. ● Preparing online marketing campaigns. ● Monitor and report on effectiveness of marketing communications. ● Creating a wide range of different marketing materials. ● Working closely with Creative department for online campaigns banners and posters ● Maintain effective internal communications to ensure that all relevant company functions are kept informed of ● marketing objectives. ● Analysing potential strategic partner relationships for company marketing. COMPANY: PAGE ONE RANKINGS POSITION: SEO COUNTRY MANAGER ADDRESS: MANDALUYONG CITY, PHILIPPINES JULY 2010 – MAY 2016 MAIN ROLE: ● Co-ordinating marketing campaigns with sales activities. ● Developing new business, which in turn would ensure the company’s growth and progress. Bringing new clients by acting as a high-level sales person ● Nurturing different business relations and making it popular amongst both the customers and clients. ● Overseeing the process of recruiting and retaining of the employees. By doing this, he would be able to ● ensure that the standard of a company never deteriorates ● Reporting of vital information on overall performance to the company’s Board of Directors.Co-ordinating marketing campaigns with sales activities. ● Use SEO tools like Word tracker link building, Keyword analysis, Google analytics, etc Prepare Audit reports, Prepare Monthly SEO Reports, Keyword analysis & link building Training of in-house staff on the company’s marketing plan ● Create seminars on how to convert sales from awareness, getting leads, customer service and customer retention ● Report to the President and Board of Directors about the Sales, Recommendations, SWOT analysis, KPI/KRAs and answer their related questions ● Research for Competitor Analysis and use the data for future sales and marketing meeting Suggest new and updated platforms, programs or software ● Always keep updated on the latest industry standards on digital marketing, content management, SEO (search engine optimization) etc. ● Create Marketing plans and strategies including the budget, forecast, timelines and business recommendations ● Go to schools, summit and conferences to speak about digital marketing, business planning and SEO. COMPANY: NEUGENT TECHNOLOGIES INC. POSITION: SEO MANAGER FOR AUSTRALIA MARKET ADDRESS: METRO MANILA PHILIPPINES MAY 2008 – JUNE 2010 MAIN ROLE: ● Project management of export from planning to execution ● Formulate and implement SWOT and KPI/KRA ● Present reports and recommendations to the President and Managers regarding Website & Project analysis ● Technical support and customer assistance ● CCTV Project Implementation and Management ● Implement SEO Project from Design, Programming, administration and Maintenance on website traffic COMPANY: ACL ORTIGAS POSITION: AFFILIATE MANAGER ADDRESS: ORTIGAS, PHILIPPINES APRIL 2003 – APRIL 2008 MAIN ROLE: ● Posts on forums, blogs etc for Marketing of the company ● Recruitment of new affiliates ● Create new marketing plans and strategies ● Generation of leads ● Analysis of trends in the market ● Supervises junior affiliates ● Promotion of online businesses and other affiliate sites LIST OF WEBSITES I MANAGED ● ● ● ● ● https://mycloudcrew.com/ https://www.cloudstaff.com/ https://www.freelancer.com/ https://mvnphotostudio.com/ https://dctx.ph/rapidpass/
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