CYNTHIA OKOLO-|- | Akoka, Lagos, Nigeria
PROFILE SUMMARY
Resourceful Marketing and Communications professional with ~7 years of experience creating and executing nationwide
integrated marketing campaigns, driving brand transformations, and achieving significant business growth. Adept at leveraging
data-driven insights and market research to identify opportunities and deliver innovative marketing strategies. Demonstrated
expertise in social media marketing, SEO, content development, and multi-channel marketing. Skilled in project management,
stakeholder engagement, and crisis communication. Proven track record of enhancing brand perception, increasing customer
acquisition, and optimizing digital marketing efforts while leading cross-functional teams to deliver impactful results in dynamic
and competitive markets. Proficient in using WordPress, SEMRush Hootsuite, Keyword Planner, Mailchimp & Bigmailer.
CORE COMPETENCIES
•
•
•
•
•
Marketing Communications
Integrated Marketing Campaign
Market Research & Analysis
Social Media Marketing
Brand Strategy & Promotion
•
•
•
•
•
Strategic Planning & Forecasting
Product Marketing
Search Engine Optimization (SEO)
Multi-Channel Marketing
Content Development Strategy
•
•
•
•
•
Negotiations & Partnerships
Web Content Branding
Stakeholder Management
Project Management
Internal & External Communications
PROFESSIONAL EXPERIENCE
Head, Marketing & Corporate Communications – Anchoria Asset Management | Lagos, Nigeria
Sept. 2021 – Present
•
Delivered a comprehensive brand transformation in 3 months that increased brand awareness by 50% among the target
audience by redesigning the brand, marketing, and communications strategies for 6 products and 2 service lines.
•
Increased the number of signups and subscriptions to investment products on the website and mobile app by 57% by
marketing the company’s revamped brand identity using above-the-line and below-the-line techniques.
•
Facilitated the negotiations and correspondence with 3rd parties that led to the acquisition and renovation of a new office
building in record time and designed the communications framework that allowed 100+ staff to move to the new building.
•
Improved online reach and engagement by 40% by introducing SEO practices to content distribution and storytelling
across social media platforms.
•
Reduced the client onboarding time by ~22% by re-aligning and enforcing the user journey for the company’s products.
•
Enhanced external communication effectiveness by 10% by pioneering an AI-Driven Client Experience Email Marketing in
the company to facilitate personalized and relevant communication with clients regarding portfolio management.
•
Doubled engagement and impressions across digital platforms by utilizing thought leadership content and industry insights
for marketing campaigns.
•
Mitigated a potential risk to the company’s reputation in 2022 by devising and executing a comprehensive crisis
communication plan with all stakeholders involved.
•
Identified new growth opportunities that expanded customer base by conducting thorough market research and
competitor analysis that has kept service offerings and products competitive and attractive to prospective customers.
Corporate Communications Officer – Greenwich Merchant Bank | Lagos, Nigeria
Oct. 2020 – Aug. 2021
•
Increased customer acquisition by 10% through email marketing campaigns while liaising with key business units such as
account management, new business development, and customer experience.
•
Drove a significant increase in revenue and customer acquisition through the website alone between Q4 2020 and Q2 2021
by launching three marketing campaigns focusing on new and least-performing products over the last five years.
•
Increased customer loyalty by 5% by helping clients map out pain points during project implementation and communicate
the best approach to resolution.
•
Amplified brand perception by 15% by using communication strategies for uniform representation and messaging across
all offline and online channels.
•
Increased lead generation by 10% by implementing result-oriented marketing strategies and closely monitoring their
outcomes while adjusting external communications and social media approaches based on recent trends.
•
Seamlessly integrated digital marketing efforts across various channels, providing a consistent brand experience and
achieving a 25% boost in overall marketing ROI.
Digital Marketing and Communications Officer – Greenwich Trust Limited | Lagos, Nigeria
Apr. 2019 – Sept. 2020
•
Grew social media followers by 15% through innovative content strategies that enhanced engagement with the brand and
its trustee services.
•
Carried out surveys that showed a 5% in brand awareness and product familiarity among the target audience after
conceptualizing, scripting, directing, and producing the company’s first corporate video.
•
Influenced a 10% upswing in lead generation, staff engagement, and product awareness for the company’s directed and
discretionary trustee services by launching multiple data-driven internal and online marketing initiatives.
•
Managed and coordinated several events, notably the inaugural meeting of the Registrars Business Colloquium, which drew
an impressive attendance of ~500 attendees.
•
Devised and executed comprehensive digital marketing plans that led to a remarkable 20% surge in customers and a
corresponding increase in product purchases.
•
Revamped the company’s email marketing campaigns, leading to a 15% rise in click-through rates and a 12% increase in
conversions, allowing the sales team to approach leads through the sales funnel.
•
Optimized the company’s website and content for relevant keywords, achieving a 30% increase in organic search traffic
and significantly improving search engine rankings.
Business Development & Communications Officer – Olajide Oyewole LLP | Lagos, Nigeria
Apr. 2018 – Apr. 2019
•
Achieved a 10% conversion rate by deploying a conversational-style tone to contact potential clients, driving business
expansion and revenue generation.
•
Increased the company’s online visibility by 40% by copywriting the website content and launching a streamlined Search
Engine Marketing campaign focused on helping readers with DIY legal content.
•
Positioned the company for strategic partnerships that expanded the business reach by developing and implementing over
7 targeted marketing and business development plans aligned with its overarching goals.
•
Resolved communications across all online and offline platforms, ensuring seamless and consistent messaging to internal
and external stakeholders.
•
Secured several awards, media mentions, and industry recognitions by crafting 30+ compelling proposals and numerous
entries submitted for awards and directories.
Digital Marketing Officer – First City Monument Bank | Lagos, Nigeria
Sept. 2016 – Apr. 2018
•
Executed lead generation campaigns for diverse financial products, achieving an outstanding 50% success rate for
customer acquisition and brand retention.
•
Improved the user experience for 2,000+ monthly visitors on the website by redesigning it to address mobile navigation,
usability, and interaction concerns.
•
Influenced a remarkable 10% increase in savings among existing customers by pioneering the development and
implementation of the ‘Lifestyle Calculator,’
•
Optimized marketing budgets and campaign performances to drive superior results by proactively identifying and
leveraging emerging technologies and three industry trends.
•
Boosted website traffic by at least 14% quarterly through paid advertising and substantially improved user experience
across all digital touchpoints by creating six high-converting landing pages.
•
Skyrocketed the revenue for 2 digital products by executing 3 online campaign initiatives utilizing Search Engine Marketing,
database marketing (email/text messages), social media, and display advertising.
•
Widened website visibility and engagement by managing targeted traffic growth tactics, including SEO, content syndication,
email marketing, and trackbacks.
EDUCATION
•
•
Master of Science in Mass Communication – University of Lagos, Nigeria
Bachelor of Arts in Mass Communications – Houdegbe North American University, Benin Republic
Ongoing
Aug. 2014
CERTIFICATIONS
•
•
Certified Digital Marketing Professional – Digital Marketing Institute
Digital Marketing Foundation Training – Google
Ongoing
2018
