Cynthia Fishel

 Cynthia Fishel www.linkedin.com/in/cynthiafishel -- PRODUCT AND DIGITAL MARKETING MANAGER PROFESSIONAL SUMMARY AND QUALIFICATIONS Product and digital marketing B2B and B2C manager in greater Denver area with extensive global agency, corporate and small-to-medium size business experience across multiple channels and industries. Demonstrated track record developing and executing global and regional channel marketing plans and programs that increase brand awareness, generate leads, support sales, nurture and engage prospects for customer acquisition and growth while improving customer satisfaction. Focus on consistent voice, messaging and user experiences. Product Marketing ManagerClient, Agency & Vendor PartnershipsProject Management Digital Marketing StrategistIn-Bound Lead and Demand GenerationProcess Optimization Multi-Channel Program IntegrationCampaign Reporting & ROI AnalysisCommunications Brand ManagementWebsite Rebrands & RedesignsTeam Builder PROFESSIONAL EXPERIENCE MasTec Advanced Technologies, Centennial, CO Marketing Communications & Product Manager 2019 - 2020 Develop, execute, deliver, and measure all internal and external communication strategies supporting new product launches, business development efforts, HR and corporate initiatives, product marketing campaigns and creation of the first-ever B2C online product catalog. Launch first-ever smart home products and in-home services installation campaigns in partnership with Amazon, Google Nest, ADT, JBL, AudioQuest, MidLite and iHip manufacturers. Refresh existing corporate site and all social media platforms to reflect new division brand, business focus on smart home entertainment, smart cities, satellite, entertainment and in-home services including site messaging, site architecture, brand design elements and user experience. Create weekly video loops for 50 locations across the U.S. on weekly division developments, field safety, product highlights and sales successes for over 3,000 Field Technicians. Produce first-ever AT&T partnership product promotions for 2019 and 2020 launches working closely with AT&T’s Marketing, Sales Administration, Brand, Legal, Technology and Training teams on an expedited schedule. Agility Recovery, Westminster and Denver, CO2016 – 2018 Product Marketing Manager Launched two new Agility Recovery products (SMB and Enterprise) by conducting SWOT analysis, developing three top messaging differentiators and consistent end-user experience across 10 integrated marketing collateral assets and four digital marketing platforms. SMB product became the next best Agility Recovery product sold in 2017 and 2018. Built first-ever Salesforce Digital Asset Management System for over 200 pieces of Agility Recovery collateral including refreshed brand design templates and new content to ensure communications were streamlined and compelling for consistent end-user experience. Launched first of its kind Agility Recovery audio landing page with customer recordings recommending Agility’s products, services and support. Produced new Master List of over 300 customer references. Developed ABM/demand gen programs to drive customer awareness, consideration, and new accounts by introducing new tools and developing sales playbook training for Engagio, Mintigo, SalesLoft, etc.  Hewlett Packard Enterprise (contract work), Fort Collins, CO 2016 HPE Programs and Product Marketing Manager Spearheaded 5 global cross-functional stakeholders in Product Management, Channel Strategy, Regional Business Units, Technical Marketing and Engineering to drive HPE internal process efficiencies for the HPE One product launch development as it moved across the buying cycle. Owned HPE One site development, collateral planning and execution, including both content creation and agency management of 3 vendors. Cynthia Fishel – Product and Digital Marketing ManagerPage 2 Ideas Made Measurable (contract work), Boulder, CO2016 IMM Account Management/Digital Marketing Strategy Consultant Strategic digital marketing development for TracFone’s 2016 Organic Account Growth Planning presentation including a competitive analysis of Tracfone’s top 11 competitors, development of KPIs, SWOT customer brand review and creation of IMM’s Telecom Industry Terms and Acronyms Document. Elevated Third, Denver, CO2015 – 2016 Interim Account Director Built and grew significant client relationships (Pinnacol, Kaiser, Comcast, Sprint, Denver Botanical Gardens, ViaWest (now Flexential) Macerich, Colorado government agencies and multiple Colorado B2B companies). Recruited, managed and mentored the new team of five hybrid account and project managers. Developed new streamlined processes to close gaps and reduce project execution timelines. Created first-ever onboarding practices reducing tool and process learning from six to two months. D.I.G.I.T. InterActive Marketing, Denver, CO and New York, NY2012 – 2015 Digital Marketing Consultant Collaborated with the principal owner to manage site rebranding, redesigns and content optimizations for Local Retailers, Small Businesses, and Cause Marketing Organizations. Solved strategic pain points for customers on digital branding, content marketing, SEO and social media challenges across integrated digital platforms. Utilized WIX, WordPress, Google+ and a variety of SEO and social media tracking tools to capture customer site usage data and social media listening trends. Publicis Group – DigitasLBi, New York, NY2010 – 2012 VP Director Marketing for Samsung.Com Increased Samsung US/UK/Korea account responsibilities from 1 to 4 digital business verticals. Led cross-functional digital teams in creating and optimizing large and small-scale site builds and DAM. Hired a new team of 10 in two months by introducing cross-capability interview process and internal onboarding program for managing South Korean client’s cultural and business practices. Developed new operational workflow process to optimize high-volume digital asset creation and digital marketing education to train Samsung team members for better agency collaboration and partnership. Conducted first-ever social media listening exercise to glean competitive analysis for Samsung and provide tactical digital marketing actions to address product and customer satisfaction issues. IBM, Armonk, NY 1994 – 2009 IBM Web Customer Satisfaction & Effectiveness Lead Team Lead IBM User Experience Design and Web Branding Standards Produced and launched the IBM corporate site as the marketing lead on a team of 10 developers. Led monthly and quarterly customer satisfaction analyses with 10 IBM product marketing teams. Produced new user interface standards deployed across 1.6 million pages on 200 different sites in nine countries and six languages. EDUCATION Master of Arts (Business Arts Administration) New York University Bachelor of Music (Academic Honors with High Distinction) Indiana University Preparatory Department Eastman School of Music (Piano performance, music theory, history, literature) TECHNICAL SKILLS and PUBLICATIONS Agile, Waterfall, Salesforce, Office 365, Google tools, Adobe InDesign, TeamWork Project Management, Basecamp, Asana, Engagio, Sharepoint, Mintigo, Salesloft, SurveyMonkey, Box, DropBox, Mavenlink, Slack, TweetDeck, HootSuite, SEOMoz. Co-authored ”Audience, Relevance and Search” book for IBM Press and Pearson Publishing