Cynthia Ferngren

CYNTHIA FERNGREN BRAND STRATEGIST & MARKETING EXPERT SKILLS Business Builder | Startup Mentor| Business Founder | Revenue Growth| Content Strategy | Strategic Leadership | Mentorship| Branding| Business Development| Business Planning |Product Management | Departmental Startup | Marketing Research & Analysis| Positioning| Forecasting DTC | B to B|CRM| Product Launches| Revenue Growth Strategies |Organization & Communication| Digital Strategy | iOS| PROFILE I am an award-winning strategist and marketing thought leader. I have Android|E-marketing | Social Media| Public Speaker| Author | SEO | Digital Media Expert |Creative Brief Expert | WORK EXPERIENCE products to market, have been part of BRAND STRATEGIST AND OUTSOURCED CMO, HYPE CREATIVE PARTNERS 7 startups (2 which exited) and won AUG 2016 - PRESENT launched over 10 multi-million dollar over 10 industry awards for my marketing and content strategy CONTACT Mobile: - Email-13953 Panay Way, Unit 302 Marina Del Rey, CA 90202 Outsourced CMO for startups and midsize companies to help them become as profitable and successful as possible Lead all market research, business planning, go-to-market strategy, content development and branding for companies Have launched over 5 startups to market in less than two years Lead product design on new products coming to market Responsible for all financial KPIs, revenue growth, business planning, contract negotiations and C-Level partnerships EDUCATION Launched Peace Out Skincare for Sephora, which sold out in The State University College At Buffalo Featured as a public speaker and featured as an expert in the Bachelor of Arts in Psychology first two weeks of launch book Digital Marketing Tactics for her expertise in branding, growth-hacking, inbound marketing, content strategy, SEO, social media, and influencer market strategy CYNTHIA FERNGREN BRAND STRATEGIST & MARKETING EXPERT AWARDS 2016 Stevie Award for Video CLIENT SERVICE DIRECTOR/STRATEGY, THE BUDDY GROUP 2014 - 2016 Excellence Led both account Service and strategy department for a full- 2015 Telly Award for Video Excellence service boutique digital agency, managing revenue of over 2014 Silver Communicator Award for $3MM. Consumer Web Design Pitched and won Dell Corporate Campaign, resulting in a 2014 Silver Communicator Award for $5MM dollar digital media campaign win and $700k in Consumer Mobile App additional revenue above and beyond forecast. 2013 Platinum AVA Digital Award for Mobile Application 2013 Marcom Platinum Award Consumer Mobile App 2012 Marcom for Mobile Application 2012 Platinum Marcom Award for Secured MSA Agreements from multiple key Clients through demonstrating value and networking within organizations to ensure Agency has exposure at C-level Developed a strategic process to elevate offering and provide insights and guidance to Clients, resulting in revenue growth of 20% within a 4-month period. Best Corporate Website 2012 Gold Marcom for Online Video SENIOR DIRECTOR, STUDIO PMG Organic Growth Award – for growing business $1MM above forecast, KPR Howie Award – Employee of the Year, Draft 2012 - 2014 Expanded company revenue by $3MM in a 2 year period Headed brand and digital strategy for the company including market research, positioning, brand development, online media planning, social media and tactical pull through recommendations Created ioS and mobile sales suite platform, which resulted in $2MM in sales and became companies key offering to Clients Led restructuring of the organization by creating solutionoriented ideas resulting in an increase in companies productivity and efficiency CYNTHIA FERNGREN BRAND STRATEGIST & MARKETING EXPERT BOARDS Venice Art Crawl Engineers Without Boarders Beautify Earth VICE PRESIDENT, MANAGEMENT SUPERVISOR ALLERGAN- Headed up Allergan Dermatology portfolio totaling over $300MM in annual revenue including Botox, Aczone, and MENTOR AT: Make in LA Tazorac responsibilities included pricing, positioning, brand planning tactical execution and forecasting Hand-selected to lead breakthrough creative marketing campaign for Aczone. Successfully targeted adult females resulting in a six-point market share increase and a number NOTABLE BRANDS Botox, Aczone, Johnson & Johnson, IBM, Dell Software Group, Verizon, AT&T, Toyota, AMEX, JP Morgan Chase, GSK, Merck, Novartis, Cartoon Network,Wells Fargo, Pentel, Trafalgar, Daily Grill, Public School, ZEN Foods, Sephora, Liberty Mutual, Peace Out, People PC, PeaPod, Engle Roberts, Brochu Walker two-brand position. Created a national consumer CRM campaign for Aczone segmenting messaged to various ethnicities based on needs and key target market insights Created C-level buy-in to a national consumer campaign (including digital media and television) by creating breakthrough creative and demonstrating positive ROI the campaign would have through research and analysis SENIOR VICE PRESIDENT, ACCOUNT GROUP SUPERVISOR, FCB 2006 - 2008 Brought on board to head-up six different accounts with billings totaling over $10MM Spearheaded strategic development and branding process for all brands Provided direction and management for an account team of eight Created and developed LevelOne, a new media division. This program focused on both interactive and offline communications for the professional audience and was highlighted in Med Ad News as a key to the Draft/FCB merger.