Cynthia Barton

Cynthia R. Barton 5700 Grelot Road #815, Mobile, AL 36609- _______________________________________________________________________________________________ Professional Profile I am a seasoned, versatile client engagement project manager, communication specialist and marketing pro who offers demonstrated success for developing impactful, results-driven integrated strategies for B2B product and corporate marketing. Skilled in content creation, concept development, multimedia campaign planning and execution, as well as advertising and public relations program management. Lagniappe Weekly Newspaper - Advertising Account Executive, Mobile, AL x`(Business Shutdown Layoff) Role: Primary responsibility for new client development as sales representative; Acquired ten new customers in first 60 days in the field. Also provide account management for existing contract advertisers, Retained annual contract renewals for six existing customers before layoff occurred. Total revenue for newspaper: $75,000 The 20/20 Alliance Digital Marketing Consultancy - Consultancy Owner/Contract Content Writer, Rochester, NY Role: Brand management and focused digital content creation to impact sales and top line growth for B2B clients in professional services, hospitality, training, financial and high technology Software as a Service market segments. • • • • Effective SEO copy writing for client websites, blogs, public relations case studies, white papers, and advertising campaign development are the centerpiece for increases in sales, new client acquisition and improved visibility Achieved 30 percent increase in managed services contracts as result of targeted content marketing and digital web campaigns Achieved 50 percent increase in new client acquisition as result of corporate identity messaging and re-branding programs that better reflected company mission and values Ongoing marketing planning updates provided a blueprint for success for emerging entrepreneurial and technologycentric companies Paychex, Inc. 2015 - 2017 Product Marketing – HR Services / Health and Benefits, Rochester, NY Role: Managed strategic initiatives to facilitate new client acquisition, client retention of Paychex Insurance Agency (PIA) Paychex Flex Payroll Platform, and Human Resources and HCM Services and 401K financial services teams. These included: PEO/ASO and ancillary services product groups via multimedia, digital marketing, and traditional marketing programs • • • • • • Achieved 10 new annual contracts generated from Florida-only statewide Professional Employer Organization (PEO) geo-targeted product launch campaign Digital Content Writer – Ongoing direct content development of Paychex HR Services and Financial Services website pages and SEO email marketing campaigns as well as product and prospect sales support web-based demos Achieved 40 percent increase in new Human Capital Management sales for Human Resource Services and Payroll post-product launch for sales operations, sales support and field sales enablement teams Achieved 70 percent attendance by existing clients introducing new products via product launch webinars supported by numerous virtual sales and ops calls Ongoing Copy writing for Deliverables: Online trainings, Marketing Playbooks, PPT and Corporate Video Presentations, and WebEx seminar development. Long-copy articles and white papers were also produced Created, managed and delivered onsite “Q and Action” client events throughout the country as project manager eConcepts Marketing and Public Relations 2008 - 2015 Owner/Contractor, Rochester, NY Role: Business to Business communications services. Provided public and media relations, training delivery services, marketing communication, internet marketing, retail advertising and corporate identity and campaign strategy development services to SMB, non-profit and emerging tech companies. • • Generated ten regional on-air interviews and news segments to promote targeted special events for Faith Street Film Partners, debut of “King’s Faith” independent movie which was widely distributed nationally by SONY Provided instructor-led and virtual training to pharmaceutical and life sciences managers and sales reps on Salesforce.com and Veeva/iRep/Vault applications. Worked as on-demand classroom and virtual trainer for Eagle Productivity Solutions on training more than 200 people throughout software rollouts for Bayer, Merck, Novartis and other leading Pharma company clients GLC Business Services, Inc. (Business Process Onsite Managed Service) 2005 - 2007 Director of Marketing and Business Development, Rochester, NY Role: Responsible for corporate marketing and public relations integrated campaign development and oversight. Maintained business development/proposal development function to support field sales organization and managed three employees in the field. • Achieved 30 percent increase in tri-state sales as result of first public and media relations program for national • awareness campaign Established first companywide CRM system for improved client support and communication TrueAdvantange, Inc. (Business Intelligence Software Platform (SaaS) 2004 - 2005 Regional Account Manager / Direct Sales,Boston, MA and Rochester, NY Role: Direct inside sales of market intelligence and CRM software systems with duties that included online web demos and seminars, proposal development and sales closings. • • • Achieved $1.4 million in direct sales of software as a service (SaaS) business intelligence software platform. Average sale -- $50,000 with a sales cycle of 0-2 months to close Acquired 16 new customers. Rochester team outsold Boston HQ team before company was closed. Provided onsite and internet-based software training of TrueAdvantage software platform (Business ceased operations in NY and MA, assets acquired) Bob Wright Creative Group 2001 - 2004 Director of Marketing Communications, Rochester, NY Role: Managed full scope account team of six to maintain strategic and new business accounts within multiple vertical market segments including imaging, finance, law, banking, real estate, healthcare and not-for-profit organization support – client work for Eastman Kodak Company; Rochester Regional Health; Strong Health; Rochester Institute of Technology; University of Rochester, Fisher-Price; First National Bank & Trust; Xerox Corporation; Industrial Indexing Systems; Preferred Care Health/MVP and Nixon Peabody Law Firm • • Established agency’s first corporate public relations strategy and corporate image enhancement program Account manager on multiple university publications and public relations special segment launch events Town of Irondequoit – Town Government 1996 - 2000 Communications Officer/Budget Officer, Rochester, NY Role: Developed, managed and maintained Town Supervisor Masters daily media schedule. Provided daily media relations writing and editing, speech writing, and newspaper columns. Acted as liaison for community action committees, town board meetings, open government forums with state and local government representatives. • • • Oversaw development of annual town budget collaborating with 7 town department heads and senior staff Investigated and prepared documents for proposed legislation and new town laws Presided over town board meetings and public hearings as special assistant to the Supervisor Education University of Arizona, Tucson, AZ Bachelor of Arts, Journalism and Mass Communications Addendum: Tech Skills and Proficiency: High proficiency in Microsoft Word, Excel, Outlook, Skype, Go to Meeting, PowerPoint, WorkFront™ , and other applicable tools. SEO and Keyword Search, MS SharePoint Team Collaboration, CRM tools include Zoho CRM, OneSource, iRep™ and Veeva ™ Online Software Systems, and Salesforce.com. CORE CAPABILITIES Product Marketing: Manage day to day tactical projects and provide marketing strategy development, project direction and oversight for business units – 401k, FSA and HR Services including PEO and ASO. Delivery of creative briefs, marketing concepts, copy content, editing, and proposals. Service to internal clients highlighted the promotion of group services. Began with contract with Paychex Insurance Agency and Health & Benefits supporting product and sales operations. Deliverables included brochures, sales sheets, videos, PPT presentations, e-mail campaigns and more Direct Sales Non-Marketing experience includes success record in direct sales of commodity products, software systems and services within the advertising agency, technology services, and telecommunications segments over the course of more than 30 years as an account executive and business owner. • Markets include: Info-Imaging, Health Care, Financial Services/Banking, Hospitality, Communications, Telecommunications, and High Tech Technology Training/Learning and Development: Sales and technology hardware, product and software training to selected audiences providing corporate and sales skills training via web-based, online and classroom training delivery Image Development and Maintenance: Trust and rapport with stakeholders, C-Level Management and others to enhance and support corporate identity branding and messaging while creating and maintaining good will and public awareness via publicity generation, sales support, and Internet and Social Media presence. Illustrated company expertise and capabilities via press releases, case studies, business articles, social media postings, and more Supervisory: Hired and managed two independent copywriters for project work from 2008 to 2015 and managed team to support execution of promotion and public relations on national independent feature motion picture, “King’s Faith” for Faith Street Film Partners, Inc. – work included national press, local and regional television production of commercial spots, and live appearances by writer and director. • Hired, managed and retained team of four writers, editors, and circulation specialists for Gulfshore Life Magazine, Annual Chamber of Commerce Magazine and other publications owned by Gulfshore Publishing Inc. in Naples, FL. Professional Development, Community Service, Pro Bono: o o o o o o o o High Technology Rochester Business Incubator/HTR Membership Committee Greece Community Chamber of Commerce Member-Sole Proprietor; Greece Chamber of Commerce Leadership Training Communications and Small Business PR Facilitator Charitable Committee Volunteer and Team Leader for American Heart Walk Fundraising Junior Diabetes Fundraising Rochester Museum and Science Center Fundraising The Ad Council Public Relations/Promotion Director- Professionally Speaking Toastmasters Club