Cyndy, Kee Sin Yin
Experience
• 2021 – Present: Professional Freelancer [Full-time] –
Top Rated Medical Writer I Medico-marketing Strategist I Project
Management I Excel Expert
A former Research Scholar from Wellcome Trust, UK (2014), Northern Institute for Cancer
Research.
Passion for science communication and digital marketing project management are what stand
me out from the rest. Here are my services to win at work!
MEDICAL WRITING:
Mont Kiara Bayu,
Jalan Kiara 2,
Kuala Lumpur, 50480
-
-
LinkedIn ; Upwork ; Scholarship
★ Laboratory research proposals
★ Literature/systematic reviews and meta-analysis with statistical analysis
★ Clinical trial and experimental reports and protocol
★ Investigator brochure, publications, abstracts, posters, and PPT slides
★ Manuscript writing, editing, fact-checking, and proofreading
★ Narrative writing
★ Medical or healthcare-related product descriptions
★ Training slides and MCQs
★ Grant application
★ Educational and informative articles
★ Teaching assistant grading assignments and creating exam questionnaires
★ I have 4 years experience in both the Aesthetic Industry & Pharmaceutical Industry
★ Developed training programmes for both sales/marketing staff and medical doctors
★ Certified with C1 Advanced English Level, BSc Biomedical Sciences, and MRes Cancer
Sciences, UK
MEDICO-MARKETING:
★ Medical education and healthcare niches: Marketing proposals and strategies
★ SEO tools: semrush or surferseo
★ SEO copywriting: blogs/articles, product and ad descriptions, meta descriptions, website,
email, brochures, newsletters, white papers, and social media
★ Video editing
★ Canva and slidesgo for sales, marketing and business pitch presentation slides
★ Canva social media designs and scheduling on meta business suite
★ Certified with digital marketing strategist and paid traffic mastery by Digital Marketer Lab
2021
PROJECT MANAGEMENT:
★ Excel project management and software tools (Trello, Asana, Slack, Discord)
★ Internal team and risk management
★ Operational restructuring
★ Project timeline, execution plan, quoting, and idea pitching
★ Remote hiring and/or partnership
★ Niche: digital marketing agencies, telecom, and medical writing/communication agencies
•
2019 – 2021: Medical Scientific Liaison [EP PLUS GROUP Sdn Bhd]
A pioneering role responsible in all medical communications internally and externally within 3
business units.
★ Conducted and lead NEW
BEGINNING: COVID-19 Vaccines
Educational Webinar for the company
liaised with an expert panelist, MMA,
and MPS. Adopted the use of
different digital platforms and created
content and organized the flow of the
webinar.
Mont Kiara Bayu,
Jalan Kiara 2,
Kuala Lumpur, 50480
-
-
LinkedIn ; Upwork ; Scholarship
★ Developed and executed the Certified Aesthetic Specialist (CAS) programme
with medical doctors/lecturers from Malaysia and Singapore to strengthen aesthetic
medical knowledge among the commercial team members and adopted the use of
a digital platform for assessments.
★ Developed medical information request process for the company that were
archived into a Medical Library.
★ Journal screening as a medical support function for the business development
team.
★ Facilitated medical advisory board on Digital Health in Malaysia.
★ Disease training for 6 therapeutic areas including aesthetic medicine.
★ Responsible for all medico-marketing activities and medical communications
related to the company’s products in aesthetic division, in order to meet company’s
business objectives in Malaysia & Singapore. Key accountabilities include building
relationships with KOLs, supporting clinical evaluation, providing training for internal
staff and external customers, gather and reporting competitive intelligence data
through local or overseas conferences.
★Certified trainer of Venus Concept (2019) to demonstrate the correct
technique/treatment protocol of Energy-based devices.
★ Developed PARVUS LEAD program targeted for aesthetic physicians with criteria
to be met.
★ Developed PARVUS Academy in conjunction with UCSI University (MOU Basis).
★ Restructured PARVUS Reverse programme for end-consumers and PARVUS
website
★ Developed presentation slides for KOLs inclusive of facial anatomy, complication
management and product’s core clinical data
★ Developed new product evaluation questionnaires with inclusion and exclusion
criteria
★ Developed Certified Aesthetic Specialist (CAS) programme for sales force
endorsed by PARVUS Academy and UCSI University
★ Internal staff training on disease management in basic facial anatomy and various
aesthetic procedures
-: Product Specialist [Pfizer Sdn Bhd]
Champion of brands in-charged in own geographical area and an executer of brand strategies
through internal and external collaborations with targeted customers to support product
growth, shape brand personality and create market access to get the right drug to the right
patient.
★ Therapeutic area covered were cardiology and pain management. Territory
covered was KL covering both private and government hospital (MINDEF).
Conducted multiple CMEs with nurses and doctors, webinars as well as
international speaker arrangements by product in hospitals.
★ Won 1st place in the quarterly quiz app developed by the HQ at New York
measuring product knowledge and clinical data interpretation.
★ Business review case sharing with the team; certified with strategic sales
negotiation initiated by Pfizer
Mont Kiara Bayu,
Jalan Kiara 2,
Kuala Lumpur, 50480
-
Education-
•
•
- University of Birmingham: MRes Cancer Sciences
Relevant modules: Immunology and Cancer Immunotherapy, Translational Research,
Cellular and Molecular Basis of Cancer
LinkedIn ; Upwork ; Scholarship
Final research project: Regulation of autophagy by amino acid sensing in physiological and
disease-relevant human cells.
•
•
•
•
•
•
•
•
•
•
•
•
- University of Newcastle: BSc Biomedical Science
Overall results: 2:1
Relevant Modules: Cell and Molecular Biology of the Immune System, Immunology and
Microbiology, Clinical Immunology and Viral Pathogens, Cell Biology, Neuroscience,
Molecular Medicine, Genetics, Biochemistry, Human Anatomy, Pharmacology, Physiology,
The Nervous System and Respiratory Diseases, Cancer Biology and Therapy, Medical
Biotechnology and Chronic Diseases.
✓ Received a certificate in IT skills (Excel, Microsoft Word, and PowerPoint).
Final research project: Structural Characterization of LARP7 and 7SK snRNA.
•
•
•
•
•
2012 University of St Andrews: Foundation in Science
English (Speaking, Writing and Listening), Organic Chemistry, Math and Physiology.
Average- 13 out of 20 points (65%).
Laboratory Experiences
2 MONTHS - Undergraduate final year research project in Paul O’Gorman building:
Northern Institute of Cancer Research, Newcastle
4 MONTHS - Summer placement with scholarship by Wellcome Trust in Paul
O’Gorman building: Northern Institute of Cancer Research, Newcastle
6 MONTHS - Science foundation laboratory sessions on organic chemistry in St
Andrews University
10 MONTHS - Final research project in University of Birmingham (Masters
Standard)
3 YEARS – BSc Biomedical Science laboratory sessions in Newcastle University
Mont Kiara Bayu,
Jalan Kiara 2,
Kuala Lumpur, 50480
2014 Undergraduate Research associate (Northern Institute of Cancer Research- scholarship
by Wellcome Trust. Please refer to Scholarship.
-
LABORATORY TECHNIQUES AND SOFTWARE SCIENTIFIC SKILLS-
Linkedin ; Upwork ; Scholarship
PCR, ELISA, (AKTA) chromatography, clinical enzyme, RNA electrophoresis technique,
western blotting, denature and native Immunoprecipitation, tissue culture, autoclave,
transforming plasmids into E.coli using maxi prep and transfection of cells, B-gal and luciferase
assay, X-Ray crystallography, mRNA genome editing, flow cytometry, fixed and live confocal
microscopy, SWISS-MODEL software, Cell Profiler software, scientific essays, thesis write up,
laboratory reports, laboratory preparations and calculations, poster and experiment
presentations, nitrogen safety training
✓ Developed attention to detail and proved my value in analytical and critical thinking
Leadership
Newcastle University - Fencing Society
•Women’s fencing team as a representative for the well-known British University & Colleges
Sports (BUCS) Competition
• Placed second in a league women’s fencing competition for BUCS and won the ‘Club of the
Year’ in 2014 of Newcastle University.
•Balance between studies and extracurricular activities has
demonstrated my organization and time management skills.
Newcastle University - Malaysian Society
• Actress for three years in a row for the annual North East
Malaysian Night event at Newcastle University.
• Emcee for Asian Ball 2013, the first collaborated Malaysian
Societies throughout North East of UK including Sunderland,
Durham, Newcastle, and Northumbria Universities.
•Has shown beyond doubt that I am a well-spoken person
who is able to professionally present myself and make good first impressions.
Cancer Research UK
Education assistant proved my capability in teaching children
Sapura Smart School – Musical Society
Mont Kiara Bayu,
Jalan Kiara 2,
Kuala Lumpur, 50480
• Performed on stage as one of the violinists in Publika as well as taking part in the ‘Phantom
of the Opera’ drama in high
school has proved that I am indeed a confident person, a risk-taker.
Wynkids 2012
-
Proved my ability to handle teenage shyness.
-
References
[Available upon request.]
Linkedin ; Upwork ; Scholarship
