Curtis Sheppard

CURTIS SHEPPARD 12 Bond Road· Whitbourne, NL A0B 3K0 ·--EMPLOYMENT HISTORY Social Media Manager YEARS EMPLOYED: Jan 2017- July 2017 IC Spa Products/Ossetra Skincare, St. John's, Newfoundland Managed and optimized social advertising campaigns Composed engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Youtube, Instagram, Google+ and Pinterest Served as lead community manager on public-facing brand channels, engaging and interacting with fans and followers daily Created and executed frequent contests and promotions on multiple social media channels Created social analytics reports and updates Conducted outreach and create beneficial collaborations with bloggers and other social media influencers Established and implemented new strategies to increase brand goals including new follower growth, fan engagement, and product education Experienced with strategic best practices for social media outreach to targeted audiences Social Media Moderation across Twitter and Facebook Social Media Consultant YEARS EMPLOYED: December 2014-October 2016 Blaster Web Services, Seal Beach, California Implemented ecommerce strategy to increase sales Assisted sales department with developing new markets Trained staff in various social media marketing tactics Trained staff in various social media selling tactics Developed Google Adwords campaigns Oversaw email marketing campaigns Social Media Moderation across Twitter , Facebook and Trip Advisor Operations Manager YEARS EMPLOYED: July 2014-October 2014 Indigena, CBS, Newfoundland Oversaw new product development Managed research scientist with research and development Implemented Natural Health Products standards Created HACCP manual Developed ISO9001:2008 Manual Created Standard Operating Procedures Manual Implemented ecommerce strategy to increase sales Assisted sales department with developing new markets Trained staff in various social media marketing tactics Trained staff in various social media selling tactics Developed Google Adwords campaign Oversaw email marketing campaigns Made the email marketing campaign compliant with Canada’s Anti Spam legislation Social Media Moderation across Twitter , Facebook and Trip Advisor Social Media/Marketing Coordinator YEARS EMPLOYED: June 2009-Sept 2013 Rodrigues Winery/Sedna Nutra/Sedna Vodka, Markland Newfoundland Developed social content strategy, including the sourcing of content (internal & external) and publishing in multiple social networks Ensured content was adapted to specific channels while maintaining consistent brand messaging across platforms Brought the social elements of the brand to life in order to drive audience engagement and development Social Media Moderation across Twitter , Facebook and Trip Advisor Facilitated social media advocacy among employees and external influencers, extending the brand's reach. Experimented with new techniques and technologies to increase the effectiveness of social media campaigns. Identified, interpreted, and capitalized on social media trends. Social Media Manager YEARS EMPLOYED:- Sap World Co. Ltd, Markland/Fleur de Lys, Newfoundland Managed and optimized social advertising campaigns Composed engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Twitter, Youtube, Instagram, Google+ and Pinterest Served as lead community manager on public-facing brand channels, engaging and interacting with fans and followers daily Created and executed frequent contests and promotions on multiple social media channels Created social analytics reports and updates Conducted outreach and create beneficial collaborations with bloggers and other social media influencers Established and implemented new strategies to increase brand goals including new follower growth, fan engagement, and product education Experienced with strategic best practices for social media outreach to targeted audiences Social Media Moderation across Twitter and Facebook Technician YEARS EMPLOYED:- Markland Cottage Winery, Markland, Newfoundland Assisted in making wine/liqueurs/berry powders Developed promotional material Packaged berry powders/Wine/Liqueurs Planned and promoted Markland Cottage Winery and Natural Newfoundland Nutraceuticals Actively sought new markets for Markland Cottage Winery Gave tours of the Winery Extensively researched new products Conducted market research Developed tour guide handbook Replied to customer inquiries Acquired permission to sell wine online Coordinated with graphic design companies to develop promotional materials and advertising Assisted with purchasing and ordering Adult and Community Education Coordinator YEARS EMPLOYED:- College of the North Atlantic Placentia, Newfoundland Promoted Adult learning opportunities Developed awareness of the Community Education Center Assisted in the identification of adult learning needs Planned, developed and promoted programs created to meet adult learning needs Recruited, interviewed and selected part time instructional staff Arranged for the use of local facilities for the Adult programs Administered and supervised Adult learning programs Evaluated the effectiveness of all the programs Basic bookkeeping Created Community Education Centers Liaised between the college and the community EDUCATION Bachelor of Arts YEARS ATTENDED- Memorial University of Newfoundland St.John’s Newfoundland SKILLS Proven track record with Google Adwords, Google Analytics, online marketing including gathering market intelligence, Search Engine Optimization Successfully assisted SMEs to expand their business base and international markets Social media marketing tactics including Facebook Marketing, Twitter Marketing, Video Marketing, Blogging, Social Bookmarking, Linked In Marketing and creating an overall social media marketing vehicle to attract the right prospects and customers to their business. Implemented e-mail marketing strategies on building targeted lead lists Created consistent brand images across all internet mediums including all social media sites and website(s). Stayed on track and created an easy to implement system by providing the right tools and documents to keep things organized and simple in nature when implement social media strategies. SPECIALTIES Assist SMEs to identify markets’ potential, optimization and bridging up gaps between the companies – pre commercialization and commercialization Social Media Marketing Online Branding Internet Network Marketing Blogging Marketing Consultant Online Video Marketing Email Marketing Consultant Twitter/Facebook/Google+/Pinterest/Instagram Advertising Domestic/International Market Development ISO9001:2008 Natural Health Products Directorate Good Manufacturing Practises HACCP Regulations Certifications ISO9001:2008 Internal Auditor Social Media and Your Business - C1 - Introduction to Social Media for Business Course Park, License 24013-DF9AE-987BC-684B0 January 2013 Social Media and Your Business - C2 - Using Social Media to Sell Products and Services Course Park, License 98A7C-5ABAC-800CF-DF449 January 2013 Social Media and Your Business - C3 - Creating and Managing Your Brand Online Course Park, License 3555C-2BAD8-A8556-F6B9C January 2013 Social Media and Your Business - C4 - Integrating Social Media into Your Business Course Park, License 44FC0-077DB-541E4-EE6C4 January 2013 Social Media and Your Business - C5 - Bridging the Gap Course Park, License 41F0C-4F--D3FBF January 2013 Social Media and Your Business - C6 - Tools and Applications for Social Media Course Park, License D791C-891D3-147FF-1FCC4 January 2013 Social Media and Your Business - C7 - Measuring Return on Investment of Social Media Course Park, License 3C32A-4FAFF-90A9F-F228C January 2013 Super Host Ready to Work Hospitality Newfoundland and Labrador 2005 PUBLICATIONS Spaniard’s Bay: 300 Hundred Years of Memories. A History of the Anglican Church in Spaniard’s Bay-. St. Johns: 2004 AWARDS Awarded Millennium Scholarship,- Awarded Government of Newfoundland Scholarship,- Awarded National Award for Peaceful Application of Nuclear Technology,-