Crystal Volinchak

Crystal is the founder and strategic lead at CNV Creative, where she helps founders stop acting as their own CMO and build marketing systems that actually drive revenue.

With a background in psychology and an MBA, Crystal brings a rare combination of behavioral insight, financial rigor, and real-world execution to marketing. She doesn’t believe in marketing for visibility alone: every strategy she leads is tied back to profitability, efficiency, and long-term growth.

Before building CNV Creative, Crystal worked in small business development and later partnered with high-level founders, brands, and thought leaders to scale their businesses through conversion-focused marketing. Over the years, she’s led strategy and execution across paid media, SEO, messaging, funnels, CRM systems, and automation, always with a singular focus on ROI.

What sets Crystal apart is how she operates: not as a vendor, but as a true strategic partner. She sees the full picture: how messaging connects to sales, how systems reduce chaos, and how marketing should support leadership instead of consuming it. Her work is rooted in psychology-driven messaging, data-backed decision-making, and systems that compound over time.

Crystal works best with growth-minded founders who are tired of managing freelancers, disconnected tools, and constant marketing decisions. Her role is to bring clarity, alignment, and accountability, so clients can focus on leading their business instead of being stuck in the weeds.

At the core of her work is a simple belief: when marketing is done right, it gives founders more than leads—it gives them back time, confidence, and freedom.

Marketing is the vehicle.

Leadership is the destination.

Crystal helps founders get there.