Crystal Phelps

My passion is Digital Marketing, eCommerce + Growth Marketing. I love building brands and creating best in class analytics + optimization strategies while realizing higher engagement rates and sales revenue. I love identifying and reaching the target customer wherever, whenever + however they shop. And most of all, I love building integrated marketing strategies built on targeted storytelling and a unique identity that resonates with target consumers.

I am known for my proven ability to build businesses using a combination of growth strategy development, analytics and creativity to build a brand’s unique identity. For over 20 years, I have evaluated the product design and innovation, supply chain, eCommerce, retail, customer service, marketing and communications and operations of consumer-focused organizations and businesses and developed growth strategies and business plans to reach broad and targeted audiences and drive revenue, brand awareness and loyalty.

Successful brands use an integrated marketing approach that reach the target consumer whenever, wherever and however they shop and engage. I build integrated campaigns across all consumer touch points, lead research activities, leverage data and analytics to optimize campaigns, build brand awareness, affinity, revenue and global market expansion strategies. Ultimately, I have built several successful businesses for some of the country's leading brands.

Working closely with cross functional teams, I led a company generating $3 Million in sales to one generating almost $300 Million in a few short years—this by building a series of innovative digital marketing campaigns including social and lifestyle content that respond to ever-changing consumer needs and the marketplace. As technology has evolved, I've adapted to the changing playing field with effective product offerings, value-added content, accurate forecasts and expected outcomes—adding value to several organizations, many with annual sustained sales in excess of $950 Million.