CRISTINA SCHWALB
BUSINESS ANTHROPOLOGY
-www.linkedin.com/in/cristina-schwalb-estremadoyro/
Empathetic business anthropologist with an analytical approach and over 5 years of experience
specializing in Customer Experience. Proven track record in implementing improvements that
elevated customer satisfaction to 4.6/5, utilizing UX focus, agile methodologies, and research
techniques to solve complex problems. Noted for the ability to translate data into actionable and
strategic insights, always with a human and adaptable approach.
EXPERIENCE
COLECTIVO23 | Lima, Peru
October 2022-Current
Student Success Semi-Senior
Online Executive Academy. Responsible for ensuring excellence in the learning experience of
students.
Building and leadership of the Alumni Community in Whatsapp, with more than 1500
alumni.
LookerStudio: Creation and analysis of more than 1000 satisfaction surveys for data-based
business decisions, identifying trends and causations in results.
Achieved an NPS (Net Promoter Score) above 50% in all modules under my responsibility.
Hubspot: Owner of the creation and update of mails and workflows for all new students with a UX
perspective.
PROCTER & GAMBLE | Lima, Peru
Market Strategy & Planning Corporate Intern.
Project Manager for Modern Channel Initiatives
December 2020 - April 2022
Led the evaluation and improvement of internal processes for the modern channel.
Developed new tools that automated and accelerated the product launch process by over 20%.
PUCP | Lima, Peru
August 2018 – February 2020
Campus Guide.
Member of the Research Team in the Admissions and Reports Office.
Developed a digital customer satisfaction tool with a multidisciplinary team, enabling the
measurement of experience and data collection for implementing improvements.
Delivered talks and provided guidance to over 500 students and visitors in both Spanish and
English.
EDUCATION
Anthropology Degree - PUCP |- courses of Professional Formation in UX and Design Thinking - Online Education
Platforms |-
SKILLS
Professional
Advanced research and analysis skills
Constant learning
Organizational skills
Collaboration with diverse stakeholders
Technical
Microsoft Office: Expert
Hubspot: Intermediate
AI: Intermediate
Agile Methodologies: Intermediate
Languages
Spanish: Native
English: Native
French: Basic
Italian: Basic