Cristina Niculae

-- Marketing Insights Consultant-- SUMMARY I am a dedicated Digital Marketing Professional with extensive experience (+10 years) building, maintaining and running successful digital marketing projects for world-renowned industry leaders with large budgets in diverse industries. I am adept at delivering client-centered marketing feedback with excellent results. My work demonstrates my powerful creative force, determination and enhanced collaborative efforts to reach and exceed marketing goals. -- 2008-Present Marketing Insights Consultant MACROMILL INC. • Market research (quantitative, qualitative) on all business areas and using all sources of data available • Building marketing and online / social media research reports • Building business and market intelligence reports • Project management tasks and event management • Compile and analyze statistical data using modern and traditional methods to collect it with various software • Interpret data, formulate reports and make recommendations • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation • Remain fully informed on market trends, other parties researches and implement best practices • Marketing & Business consulting • Web content management (Social Media, web pages) • Web Editing / Design activities • Social Media management • Marketing & Communication plans • Creation, development of marketing campaigns • Creation of flyers, banners and video • Marketing presentations and reports • Client relationship management • Customer relationship management Product Management. etc. • Reporting and translations 2015 – 2017 Client Services Analyst GENPACT • Communication with suppliers / vendors and major customers through multiple channels • Case management in the accounting and banking system • Marketing budget management • Supplier / Vendor relationship management • Employee relationship management • Procurement activities • Reporting & translations 2013 – 2015 2017 – 2019 Business Analyst (internship) Digital Marketing Research Analyst JUNIORSOFT WEBHELP • Marketing Analysis, Strategy and Consultancy for clients • Building marketing strategy for clients • Market Research at the company level as well as the product level or key business area • Customer Experience Analysis, Assessment & Development • Product Management consultancy • Analysis and management of E-Reputation • Legal framework & Marketing/Communication assessment • Business Intelligence reports: performing analysis on management and key business areas: HR Management, • Creating detailed business analysis, outlining problems, opportunities and solutions for key business areas • Budgeting and forecasting. • Planning and monitoring. • Reporting • Defining business requirements and reporting them back to stakeholders • Various Marketing and Accounting tasks -- 2015 – 2020 Charter University Doctorate of Business Administration, Specialization: Marketing Research 2018 – 2020 University of Geneva Master of Business Administration, UNESCO Chair University of Bucharest Specialization: Marketing- Hochschule Rhein-Waal Bachelor of Business Administration- University of Bucharest Faculty of History, Specialization: History of Art Art History, Cultural Management, PR and Communication -- ENGLISH Native or bilingual ROMANIAN Native or bilingual FRENCH Professional GERMAN Professional SPANISH Professional ITALIAN Professional SKILLS Communication Optimal Level: Gained through training / work experience Organizational/Managerial: • Project management (training / courses) • Management (training / on-the-job) • Team leadership Job-related • Strategic and analytical thinking • Identifying and solving management-related issues Digital skills • Information Processing . . .. . Expert • Marketing & Communication Software . . . . . . . . . . . . Expert • Content Creation & Social Media Software . . . . . . . . . . . . Expert • Social Media Monitoring . . . . . . . . . . . . . . . . . . . . .. Expert • CRM & Problem Solving . . . . . . . . . . . . Expert