C R I S T I N
D I G I T A L
S T R A T E G Y
M C G R A T H
&
L: Brooklyn, NY
E:-
S T U D I E S
Temple University
E N G A G E M E N T
EXPERIENCE
C O N T A C T
P: (267) 443 - 7483
C O N S U M E R
V Y ZIO N AR Y ,
NYC/LA, Aug ’19 – Feb ‘21
Founder, Chief Consultant
Clients: DigitalKitchen, Cashmere Agency, theAudience, Impossible Burger, OsteoStrong
Agency consultant for new business acquisition & social media strategy, helping agencies retain existing clients
& attain new accounts through interdepartmental collaboration, in-house trainings & fulfillment of RFPs for new
B.A., Public Relations
business (Hulu, Netflix, Trafalgar, BMW, SheaMoisture, Ubisoft, etc.).
Phi Sigma Pi National Honor
Fraternity, 2007 - 2010
S OC IA L FLY ,
E X P E R T I S E
Paid
Owned
Influencer
S e nio r Dir e ctor , S tr a te gy & Acco unts
Reported into CEO, responsible for creation and execution for all client strategies, inbound client onboardings;
led agency to win 5 VEGA Awards for digital work on Investigation Discovery (influencer strategy) and Whisps
(content UGC strategy); supervised divisional Directors across Paid, Influencer and Creative departments and
responsible for management of the Strategy & Accounts department.
•
Experiential
Q1’21 alone, with a strong focus on 360 digital activations cross-division.
Project Management
Entertainment - Parenting
-CPG - Spirits - Education Auto - Beauty - Weight
Loss
T O O L S
CreatorIQ
Successfully retained ~85% of clients from 2020 into 2021 and exceeded agency’s revenue goal
despite pandemic and smaller budgets; pitched and won Agency’s first 3 global AOR retainers in
New Business
V E R T I C A L S
NYC, Aug ’19 – Feb ‘21
D i re cto r , S tr a te gy & Acco unts
Clients: Investigation Discovery, Univision, Happy Family Organics, American University of Antigua, etc.
Led agency’s digital strategy team, managing 15 paid and owned social media clients (AOR, project) and directly
supervised a team of 5.
•
Successfully restructured the Accounts department into a strategy team, introducing the idea of
multifaceted social specialists to replace the traditional model of staffing; audited all in-house
SMMS platforms and reporting dashboards, cutting spends by 20% through consolidation;
continually pitch and close several incremental spends cross-client, including additional projects
fees inclusive of community management, influencer marketing and increased media spends.
Wiland
Sprout Social
SocialBakers
Falcon.io
HeyOrca
Mintel
eMarketer
ComScore
NetBase
Asana
Basecamp
C A S HM ERE
A G E N C Y , NYC/LA, Nov ’18 – Aug ‘19
Director, Media Strategy
Clients: SheaMoisture, MCJW, Amazon Music, BMW
Responsible for all paid media efforts across agency’s client roster; successfully led new business across 4
pieces of new media business, winning each; built the paid media department to a team of 4, responsible for all
media planning, buying and optimizing across Automotive, Beauty, Entertainment and Gaming verticals.
C R I S T I N
S O C I A L
S T R A T E G Y
M C G R A T H
&
C O N S U M E R
M A R K E T I N G
E X P E R I E N C E
T E NGR A M
C A PIT A L ,
NYC/LA, Jan ’17 – Mar ‘18
Manager, Social Media Strategy (DevaCurl)
Grew DevaCurl’s social footprint +85% monthly with CTRs up +8%; launched first lead generation campaign, growing CRM +2K;
implemented brand’s first cross-branded social collaborations, with SEPHORA, ULTA & Nordstrom.
Manager, Social Media & Public Relations (Algenist)
Corporate communications lead responsible for social strategy, influencer marketing & public relations. Grew brand’s social
footprint +350% in 6 months, delivering cross-platform digital/social campaigns for 3 product launches, producing +22%
increase in SEPHORA sales; launched brand’s first influencer strategy.
V A Y N E RM E D I A ,
LA, Feb ’16 – Aug ‘16
Account Director, Turner Broadcasting (TBS, TNT)
Account lead responsible for cohesive social linear Tune-In & Fan Acquisition campaigns for Turner programming, including Angie Tribeca,
Wrecked & Good Behavior, supervising team of six. Drove profitability of account team to 95% - highest in west coast office; managed
$9MM in national advertising, overseeing tactics across paid social strategy & influencer marketing.
H O R I ZO N
M E D I A ,
NYC/LA, Aug ’13 – Feb ‘16
Associate Director, Social Strategy & Community
Clients: ABC, Stoli, Oberto, Theranos, Snyder’s Lance, Maryland LIVE! Casino
Grew Community & Reputation Management departments by $3.5M in 2 quarters, responsible for new business acquisition & client services,
supervising a team of 20; drove retention 90%; successfully pitched, won, staffed & onboarded five new clients.
Supervisor, Social Strategy & Community / Senior Paid Social Strategist
Clients: Travel Channel, Food Network, StarKist, OSCAR Insurance, Vonage, Estroven, Culturelle
Led Community & Reputation Management departments, while acting as paid social strategist for key accounts, supervising a team of 12;
increased department profitability by $1MM in 1 quarter; developed paid/owned strategy for 360 media plans in collaboration with OOH,
Broadcast, Print & Digital.
F L E I S H M A N H I L L A R D ,
Social Channel Strategist
DET, Mar ’12 – Jun ‘13
/ Community Manager
Client: Chevy Trucks (Silverado, Colorado, Suburban, Tahoe), Chevrolet (Malibu, Impala, Equinox, Traverse)
Responsible for the Trucks business, overseeing community management & experiential integrations, supervising a team of 3. Led the
development & execution of Chevrolet’s 2014 Silverado launch strategy, including company’s first-ever 360 channel activation.
A DDI TIO NA L
EX PE RIE NC E
W h i s t l e S p o r t s , Director of Audience Development / May ’18 – Nov ‘18
V a u l t C o m m u n i c a t i o n s , Associate Account Executive / Mar ’11 – Mar ‘12
P h i l a d e l p h i a E a g l e s , Communications Specialist / Jun ’10 – Mar ‘11
M o s a i c S a l e s S o l u t i o n s , Senior Digital Sales Representative / Mar ’09 - August ’10
