I’m a veteran creative with a brain for strong concept and strategy. I tend to approach work through a holistic and tonal lens. I love a big beautiful campaign idea that unifies its creative, but I also get energized when executing work that is unique to its placement, whether it’s a billboard in Soho or a Tiktok ad.
I started my 15+ years long career as an art director in New York City at ad agencies, and for the past 12 years I have worked in-house at tech companies, most recently at Audible where I worked on campaigns for Audible Originals like David Spade’s Polaroid Guy in a Snapchat World and Heads Will Roll, an audio comedy starring Kate Mckinnon. I also worked on multi-title campaigns like Audible Comedy, and the Women’s History Month collection. I spent my entire art direction career working with a wide variety of clients, and collaborating closely with copywriters, punching-up and editing down scripts and assisting on tag-line riffing.
You can find my work here: https://www.cristinburton.com/