Covenant Popoola

Popoola Covenant Tomisin Social Media Manager- Abuja, Nigeria LinkedIn Portfolio PROFILE Experienced Social Media & Community Manager with 3+ years of success growing online visibility through organic traffic, niche community engagement, and platform-native content. I specialize in finding and joining the right conversations in Facebook groups, Reddit threads, and niche forums where I show up with helpful, natural comments that drive brand awareness. I’ve helped brands grow by over 60% in visibility through a mix of subtle outreach and smart content strategy. Passionate about authentic storytelling, local culture, and community driven marketing. Whether I’m creating content or joining discussions, I bring warmth, strategy and initiative to everything I do. PROFESSIONAL EXPERIENCE Social Media Manager GLAMNETIC Grew brand visibility by 44% in one month using performance-driven content strategy and platform-native content. Built a content calendar covering Facebook, Instagram, Pinterest, and Reddit, boosting engagement by 35%. Monitored online conversations to identify timely, organic engagement opportunities helping the brand grow by showing up naturally where people already were. Created keyword-rich, evergreen Pinterest SEO strategies leading to 50% monthly view growth and improved click-through rates. Drove brand visibility by engaging in niche Facebook groups and community threads using subtle, value-first comments that sparked conversation and boosted traffic. 10/2024 – present Florida, United States Social Media Manager ShopWithAdedoyin Implemented A/B-tested social media strategies that drove 30% engagement growth in 90 days Led paid media and influencer campaigns that improved CTR by 20% and drove 25% ROI increase. Handled analytics dashboards and reporting to inform real-time pivots and community-informed content. 01/2023 – 02/2025 Remote Social Media Manager Tastypath Catering & Services Produced culturally relevant content that grew engagement by 15% and reach by 35%. Designed campaigns with Canva and scheduled across platforms; launched seasonal promos that lifted sales by 10%. 01/2022 – 12/2022 Remote • • • • • • • • • • SKILLS Skills Social Media & Community Skills Cross-Platform Strategy (X/Twitter, Instagram, LinkedIn, Pinterest, Reddit) Trend Monitoring & Reactive Content Real-Time Community Engagement (polls, comments, DMs, live events) Short-Form Video & Visual Content (Canva, Reels, Stories, YouTube Shorts) Content Calendars & Scheduling (Later, Hootsuite, Sprout) Performance Analytics & Reporting (Google Analytics, Meta Insights) • • • • • • Marketing & Growth Audience Building & Retention Data-Driven Decision Making Paid Ads (Facebook, Instagram, LinkedIn) A/B Testing & Campaign Optimization SEO & Keyword Targeting (Pinterest, hashtags, captions) • • • • • CERTIFICATES Social Media Management-The Amplify Mentorship(TAM) Virtual Assistant(Social Media Management) Certification Course-DEXA AI Career Essentials Program(AICE) - ALX Data Analytics (IBM Coursera) Virtual Assistant- ALX