Courtney Todd

COURTNEY TODD Executive Level Creative Marketer - linkedin.com/in/courtneytodd umlautagency.com Senior leader, marketing strategist, branding expert and creative director with B2B and B2C experience and a proven record of leadership, creativity, experimentation and bottom line results. EXPERIENCE MARKETING CONSULTANT, CEO/FOUNDER Umlaut Consulting | Dallas, TX | 8/2018 - Present • Independent marketing consultant for B2B and B2C brands focused on branding, marketing, and creative and digital strategies. Visit www.umlautagency.com to see my latest work. VICE PRESIDENT, MARKETING Dallas Morning News, Belo Media Group, Belo + Company (A. H. Belo) | Dallas, TX | 2/2017 - 8/2018 • Head of the B2B marketing services division; developed and implemented the marketing strategy, creative direction, KPI implementation, tracking and analysis of all marketing initiatives • Headed two simultaneous brand launches including brand & collateral design, marketing channel development, PR launch and creation of internal CMS • Results include a 400% increase in website leads and a 350% increase in social media engagement VICE PRESIDENT, MARKETING Distribion, Vertical Nerve (A. H. Belo) | Dallas, TX | 5/2014 - 2/2017 • Established marketing framework and strategic goals, including core brand identity, creative direction, market research and analysis, and end-to-end marketing technology stack • Orchestrated two rebranding initiatives, including new creative branding, website development, and social media presence, and implemented an online advertising and SEO strategy that led to an increase in both new customers and organic positioning • Facilitated department reorganization during a merger/acquisition. • Launched multiple successful content-focused marketing campaigns, increasing inbound leads by more than 500% (Distribion) and 350% (Vertical Nerve). Marketing efforts represented 35-40% of all new revenue generated in 2015 and 2016 (previously under 5%). MARKETING MANAGER Arteriors Home | Dallas, TX | 1/2012 - 5/2014 • Developed and launched the marketing strategy, budget and initiatives for eight brand channels (trade, hospitality and consumer) • Directed and executed print and digital collateral, social media presence, web development and maintenance, showroom events, public relations, advertising and sales materials. • Increased email open rates by 16% and click through rates by 20% through testing, list development and cleansing and a change in messaging and branding. Increased social media following by over 250% and engagement by nearly 300% in a year’s time. MARKETING COORDINATOR E-Guide Services | Arlington, TX | 7/2010 - 1/2012 • Coordinated, directed and contributed creatively to a range of short term and long term projects including marketing collateral, business proposals, advertising initiatives, marketing surveys, press release distributions and promotional concepts. • Conceptualized and designed advertisements showcased on E-GuideTV, including copywriting, layout design, commercial editing and production. SENIOR MARKETING COORDINATOR Surgical Orthomedics, Inc. | Arlington, TX | 2/2008 - 4/2010 • Organized 30+ surgeon education events, tripling attendance within one year through direct marketing campaigns; managed event details including advertising, location, agenda and technical aspects • Designed and wrote all marketing materials for company events and product launch campaigns including brochures, websites, letters, newsletters and PowerPoint presentations EDUCATION 2007 MASTERS OF FINE ARTS, With Honors 2004 BACHELORS OF ARTS, Magna Cum Laude Columbia University | New York, NY Southern Methodist University | Dallas, TX AWARDS 2018 MARKETER OF THE YEAR – B2B BRANDING 2017 BEST INTEGRATED MARKETING CAMPAIGN DFW American Marketing Association | Belo Media Group Killer Content Awards \ Distribion (Finalist) SKILLS CREATIVE DIRECTION & DESIGN Branding Copywriting Graphic Design Video Producing/Directing Website Design EXCUTIVE LEADERSHIP Budget Management Marketing Data Analysis Marketing Strategy Development Project Management Talent Management TRADITIONAL & DIGITAL MARKETING Advertising (online & offline) Conversion Rate Optimization Email Marketing Event Management Public Relations Search Engine Marketing Search Engine Optimization Social Media Marketing CAPABILITIES CRM & INTERNAL Microsoft Dynamics PeopleSoft Salesforce Workday DESIGN & WEB Adobe Creative Suite Drupal Google Analytics Shopify Squarespace Wix WordPress EMAIL & MARKETING AUTOMATION Constant Contact Distribion Hootsuite Hubspot Klaviyo MailChimp SproutSocial