Courtney Todd
$175/hr
Award Winning Fractional CMO, Marketing Strategist & Branding Expert
- Reply rate:
- -
- Availability:
- Part-time (20 hrs/wk)
- Location:
- Fort Worth, Texas, United States
- Experience:
- 15 years
Branding Portfolio
Logo Variations
Roots
A U G U ST
Photography
Mustard
Black
Secondary
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
Blue
Neutrals
Medium Gray
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
Sepia
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
Style & Treatment
MONTSERRAT
ABCDEFGHJIKLMNOPQRSTUVWXYZ
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
Lora
ABCDEFGHJIKLMNOPQRSTUVWXYZ
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
Social Media
SPACES THAT INSPIRE.
Logo Variations
Fonts
Confidential | Dala Communications
AUGUST REAL ESTATE CO.
Graphic Elements
Primary
Color Palette
1
Logo Variations
Established
Photography
Blue
Tan
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
Powder Blue
Rust
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
Light Gray
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
Style & Treatment
Bebas Neue
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
Roboto
ABCDEFGHJIKLMNOPQRSTUVWXYZ
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
Social Media
Spaces that inspire.
Logo Variations
Fonts
Confidential | Dala Communications
Graphic Elements
Neutrals
Secondary
Primary
Color Palette
2
Logo Variations
Artistic
Photography
Black
Kelly
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
Light Gray
C: XX, M: XX, Y: XX K: XX
R: XXX, G: XXX, B: XXX
#xxxxx
Style & Treatment
RALEWAY
Trade Gothic
ABCDEFGHJIKLMNOPQRSTUVWXYZ
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
ABCDEFGHJIKLMNOPQRSTUVWXYZ
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
Social Media
Spaces that inspire.
Logo Variations
Fonts
Confidential | Dala Communications
Graphic Elements
Secondary
Primary
Color Palette
3
Logo Concept 1_Roots
AUGUST REAL ESTATE CO.
Confidential | Dala Communications
AU G U S T
REAL
E S TAT E
CO
4
Logo Concept 1_Roots
A U G U ST
A U G UST
REAL ESTATE
Confidential | Dala Communications
5
Logo Concept 2_Established
Confidential | Dala Communications
6
Logo Concept 3_Artistic
AUGUST
REAL
E S TAT E
Confidential | Dala Communications
7
Logo Concept 3_Artistic
AU G U S T R E A L E STAT E
Confidential | Dala Communications
8
Logo Concept 4_You’re Welcome
August
Real Estate Co.
Confidential | Dala Communications
9
Logo Concept 5_Understated
AUGUST REAL ESTATE
AUGUST REAL ESTATE
August Real Estate
Confidential | Dala Communications
10
Logo Concept 6_Stacked
Confidential | Dala Communications
11
Logo Concept_All
A U G U ST
August
Real Estate Co.
AUGUST REAL ESTATE
Confidential | Dala Communications
12
AUGUST REAL ESTATE CO. BRAND STANDARDS
LOGO USAGE
Incorrect Usage
Correct Usage
BRAND COLORS
TYPOGRAPHY
Primary
Primary
Black
C: 0, M: 0, Y: 0 K: 100
R: 0, G: 0, B: 0
#000000
Mustard
C: 22, M: 24, Y: 100 K: 00
R: 207, G: 180, B: 44
#cfb52c
Secondary
Neutral
Blue
C: 68, M: 39, Y: 13 K: 00
R: 91, G: 137, B: 180
#5b89b4
Medium Gray
C: 0, M: 0, Y: 0 K: 50
R: 128, G: 128, B: 128
#808080
PHOTOGRAPHY
GRAPHIC STYLE
JORDAN AUGUST-
J O R D A N @ A U G U S T R E A L E S TAT E . C O M
3309 ELM STREET
DALLAS , TX 75226
A U G U S T R E A L E S TAT E . C O M
Oswald
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
Roboto
abcdefghjiklmnopqrstuvwxyz
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
Secondary
Calibri
ARKIBAL DISPLAY
abcdefghjiklmnopqrstuvwxyz abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*-!”#$%&/()=?*
TRANSFORMING THE URBAN LANDSCAPE
ONE BUILDING AT AT TIME
Aspirational • Inclusive • Calming
An exclusive surrogacy experience that feels like family.
A traditional font pairing combined with a warm, dreamy color palette feels like a newly decorated nursery.
Light, airy photography and layered graphic elements will add depth and movement to give the viewer a sense of comfort and meaning.
C: 52, M: 82, Y: 59, K: 64
R: 67, G: 29, B: 40
#431d28
Secondary
C: 19, M: 38, Y: 38, K: 0
R: 207, G: 166, B: 150
#cfa696
Mauve
Light Gray
Photography
Wine
Salmon
Neutrals
C: 20, M: 25, Y: 21, K: 0
R: 203, G: 185, B: 185
#cbb9b9
Dark Gray
C: 0, M: 0, Y: 0, K: 20
R: 209, G: 211, B: 212
#d1d3d4
C: 0, M: 0, Y: 0, K: 80
R: 97, G: 98, B: 100
#616264
Fonts
A holistic surrogacy experience customized for you.
PLAYFAIR DISPLAY BOLD ITALIC
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
SOURCE SANS REGULAR
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
Social Media
What a difference a life makes.
Logo Variations
Style & Treatment
Umlaut Agency | www.umlautagency.com | All Rights Reserved
Graphic Elements
Primary
Color Palette
Edgy • Modern • Colorful
Surrogacy for a new generation. For a new world.
Hyper saturated colors of the rainbow paired with a chunky-and-sleek font combo project confidence and exclusivity with a personal touch.
Youthful but authoritative. Bright photography and sharp, geometric graphic elements will lead the eye and draw attention to key points.
Color Palette
Blue
Light Blue
Secondary
Orange
Yellow
Wine
Beige
C: 93, M: 56, Y: 27, K: 6
R: 2, G: 101, B: 140
#02658c
C: 79, M: 26, Y: 100, K: 11
R: 61, G: 132, B: 62
#3d843e
C: 0, M: 83, Y: 100, K: 0
R: 255, G: 80, B: 1
#ff5001
C: 78, M: 54, Y: 23, K: 0
R: 27, G: 152, B: 180
#1b98b4
C: 52, M: 82, Y: 59, K: 64
R: 67, G: 29, B: 40
#431d28
C: 14, M: 32, Y: 100, K: 0
R: 222, G: 179, B: 39
#deac27
Charcoal
C: 62, M: 53, Y: 53, K: 24
R: 95, G: 95, B: 95
#5f5f5f
Fonts
What a difference a life makes.
A holistic surrogacy experience customized for you.
ABRIL FATFACE
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
ROBOTO LIGHT
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
Logo Variations
Style & Treatment
Umlaut Agency | www.umlautagency.com | All Rights Reserved
Graphic Elements
C: 25, M: 22 Y: 29, K: 0
R: 194, G: 188, B: 176
#c2bcb0
Social Media
Primary
Green
Neutrals
Photography
Compassionate • Optimistic • Successful
A sophisticated surrogacy consultant who will be with you every step of the process.
Warm, inviting colors are paired with powerful statement fonts to evoke an upscale experience with the attention of a concierge. Yellow and sepia-toned
images make the website and marketing materials positively glow, and rounded graphic elements conjure feelings of completeness and connectivity.
Color Palette
Robin Blue
Secondary
Berry
Peach
Gray
C: 30, M: 3, Y: 14, K: 0
R: 175, G: 215, B: 217
#afd7d9
C: 17, M: 30, Y: 100, K: 0
R: 215, G: 172, B: 41
#d7ac29
C: 20, M: 36, Y: 22, K: 0
R: 203, G: 166, B: 173
#cba6ad
C: 0, M: 7, Y: 7, K: 0
R: 254, G: 237, B: 229
#feede5
Champagne
C: 0, M: 0, Y: 0, K: 35
R: 177, G: 179, B: 182
#b1b3b6
C: 6, M: 13, Y: 26, K: 0
R: 238, G: 217, B: 188
#eed9bc
Fonts
A holistic surrogacy experience customized for you.
ROBOTO CONDENSED REGULAR & BOLD
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
LORA REGULAR
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
Social Media
What a difference a life makes.
Logo Variations
Style & Treatment
Umlaut Agency | www.umlautagency.com | All Rights Reserved
Graphic Elements
Primary
Mustard
Neutrals
Photography
LOGO CONCEPTS: ALL
ALCEA SURROGACY,LLC
SURROGACY,LLC
ALCEA SURROGACY,LLC
A LCEA SURROGACY, L L C
ALCEA
SU R ROG ACY, L LC
Umlaut Agency | www.umlautagency.com | All Rights Reserved
CONCEPT 1: CLOSE TO HOME
NOTES
• Took clients original concept and
increased the bounds of the triangles
to overlap the others, giving it more
energy.
• Potential color overlay/multiplied effect
could be nice here
Umlaut Agency | www.umlautagency.com | All Rights Reserved
CONCEPT 2: GENERATIONS
NOTES
• Triangles here represent not only the
people involved immediately, but the
generations that will affected down
the line.
• Abstract star/flower pattern shows
energy and excitement and could
provide some really interesting graphic
patterns for branding.
• Multiplied color overlay works really
nice here
Umlaut Agency | www.umlautagency.com | All Rights Reserved
CONCEPT 3: TOGETHER
NOTES
• This concept has a human feel to it with
all people connected to form
something bigger than themselves
Individually you can see the figures, but
together it forms a floral pattern.
• Bottom right uses another circle to
symbolize the idea of the baby,
while the negative space between the
connected arms creates flower petals.
ALCEA SURROGACY, LLC
Adobe Caslon Pro
Umlaut Agency | www.umlautagency.com | All Rights Reserved
CONCEPT 4: A IS FOR ALCEA
NOTES
• Intersecting triangles used to make a
capital “A.”
• Simple, elegant and modern.
ALCEA SURROGACY,LLC
ALCEA SURROGACY,LLC
Umlaut Agency | www.umlautagency.com | All Rights Reserved
CONCEPT 5: CONNECTION AND BALANCE
NOTES
• The outer two “A’s” provide the perfect
balance with a fine peak over the “C.”
• Thin line weight and open tracking
convey sophistication
SURROGACY,LLC
Umlaut Agency | www.umlautagency.com | All Rights Reserved
CONCEPT 6: BOLD TRIANGLES
NOTES
• Bold triangles form the letter “A.”
• Logo has weight and seriousness, c
complemented by a traditional serif
font.
ALCEA
SU R ROG ACY, L LC
Umlaut Agency | www.umlautagency.com | All Rights Reserved
CONCEPT 7: OVERLAPPING LIVES
NOTES
• Color overlays convey the overlap of
the families involved in the surrogacy
process.
• Condensed black typography contrasts
the youthfulness of the bold color
overlays.
A LCEA SURROGACY, L L C
Umlaut Agency | www.umlautagency.com | All Rights Reserved
ALCEA SURROGACY BRAND STANDARDS
LOGO USAGE
Incorrect Usage
Correct Usage
BRAND COLORS
TYPOGRAPHY
Primary
Primary
Green
C: 79, M: 26, Y: 100, K: 11
R: 61, G: 132, B: 62
#3d843e
Blue
C: 93, M: 56, Y: 27, K: 6
R: 2, G: 101, B: 140
#02658c
Light Blue
C: 78, M: 54, Y: 23, K: 0
R: 27, G: 152, B: 180
#1b98b4
Montserrat
abcdefghjiklmnopqrstuvwxyz
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
Roboto
abcdefghjiklmnopqrstuvwxyz
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
Secondary
Secondary
Yellow
C: 14, M: 32, Y: 100, K: 0
R: 222, G: 179, B: 39
#deac27
Wine
C: 52, M: 82, Y: 59, K: 64
R: 67, G: 29, B: 40
#431d28
Beige
C: 25, M: 22 Y: 29, K: 0
R: 194, G: 188, B: 176
#c2bcb0
Charcoal
C: 62, M: 53, Y: 53, K: 24
R: 95, G: 95, B: 95
#5f5f5f
Neutrals
PHOTOGRAPHY
GRAPHIC STYLE
Abril Fatface
abcdefghjiklmnopqrstuvwxyz
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
Arial
abcdefghjiklmnopqrstuvwxyz
abcdefghjiklmnopqrstuvwxyz-!”#$%&/()=?*
FAMILY BUILDING BEGINS AT ALCEA.
a decidedly different surrogacy experience
Color Palette
Primary
Burgundy
Rose
Grey Blue
Secondary
Brick
Dark Blue
Dawn Pink
Neutrals
Photography
Grey
C: 44, M: 27, Y: 25, K: 0
R: 148, G: 166, B: 176
#94a6b0
C: 26, M: 44, Y: 46, K: 1
R: 26, G: 15, B: 14
#bd9182
C: 33, M: 79, Y: 80, K: 35
R: 125, G: 59, B: 46
#7d3b2e
C: 23, M: 63, Y: 74, K: 8
R: 184, G: 110, B: 77
#b86e4d
C: 44, M: 27, Y: 16, K: 0
R: 232, G: 209, B: 201
#e8d1c9
C: 76, M: 62, Y: 39, K: 20
R: 74, G: 87, B: 110
#4a576e
C: 64, M: 56, Y: 56, K: 32
R: 84, G: 84, B: 84
#545454
Fonts
Style & Treatment
Changing the way you look at your finances
RALEWAY LIGHT
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
CALIBRI BOLD
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
Qwigley
abcdefghjiklmnopqrstuvwxyz
A BCDEFGHJIKLMNO PQR
S T U V WX YZ-!”#$%&/()=?*
Umlaut Agency | www.umlautagency.com | All Rights Reserved
Graphic Elements
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
CABIN
Social Media
QUICKSAND
Logo Variations
Wealth management and financial coaching for your next step.
FINAL
Umlaut Agency | www.umlautagency.com | All Rights Reserved
FINAL
Umlaut Agency | www.umlautagency.com | All Rights Reserved
NEXT UP FINANCIAL BRAND GUIDELINES
Correct Logo Usage
Incorrect Logo Usage
Brand Colors
Typography
PRIMARY
PRIMARY
Burgundy
C: 33, M: 79, Y: 80, K: 35
R: 125, G: 59, B: 46
#7d3b2e
Rose
C: 26, M: 44, Y: 46, K: 1
R: 26, G: 15, B: 14
#bd9182
Grey Blue
C: 44, M: 27, Y: 25, K: 0
R: 148, G: 166, B: 176
#94a6b0
SECONDARY
QUICKSAND
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
CABIN
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
SECONDARY
Qwigley
Brick
C: 23, M: 63, Y: 74, K: 8
R: 184, G: 110, B: 77
#b86e4d
NEUTRAL
Dark Blue
C: 76, M: 62, Y: 39, K: 20
R: 74, G: 87, B: 110
#4a576e
Dawn Pink
C: 44, M: 27, Y: 16, K: 0
R: 232, G: 209, B: 201
#e8d1c9
abcdefghjiklmnopqrstuvwxyz
A BCDEFGHJIKLMNOPQRS TU VWXYZ-!”#$%&/()=?*
CALIBRI REGULAR
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
LOGO
Grey
C: 64, M: 56, Y: 56, K: 32
R: 84, G: 84, B: 84
#545454
RALEWAY LIGHT
abcdefghjiklmnopqrstuvwxyz
ABCDEFGHJIKLMNOPQRSTUVWXYZ-!”#$%&/()=?*
NEXT UP FINANCIAL BRAND GUIDELINES
Typography Example
Life moves quickly.
Be prepared.
Wealth management and financial coaching for your next step.
Graphic Style
Photography
Amanda Wray
Founder
Next Up Financial
--nextupfinancial.com
