Courtney DeLaura

Courtney DeLaura Marketing & Communications CALL- EMAIL- LINKEDIN ca.linkedin.com/in/cdelaura/ ABOUT ME A communication and marketing professional with over eight years work experience in strategic marketing & communications, social media management, media relations, along with marketing and branding. I devote my communications around creating impactful messaging that resonates with audiences and drives engagement. An above average DISC analysis scoring for attention to detail and natural ability to take initiative allows me to delve into challenges and deliver results. When given the opportunity, I deliver my best results with some direction and the space to work independently, thus seeking a company that trusts the intelligence of their team and encourages creativity and ‘out-of-box’ thinking. I am also known for my ability to observe work processes that require improvement and implement streamlined procedures that assist with meeting the goals and objectives of an organization. EXPERIENCE Present Oct 2018 MARKETING & COMMUNICATIONS MANAGER MARKETING COORDINATOR - Supervise, monitor and manages work flow of staff, - Assisted with strategic marketing campaigns to increase Automotive Industries Association of Canada (AIA Canada) July 2016 Nov 2014 including the graphic designer and communications coordinator. - Collaborates across and within teams in order to facilitate communication and marketing projects. - Manages the relationship with key media partners and vendors. - Develops and executes strategic marketing and communication initiatives along with external departments’ communications projects and activities to support AIA Canada’s vision, mission, and business plans. COMMUNICATIONS COORDINATOR Oct 2018 Oct 2016 Automotive Industries Association of Canada (AIA Canada) - Wrote and prepared materials including ad copy, press releases, social media content, promotional materials, Oct 2014 Feb 2013 meeting documents, reports, etc. - Developed and managed distribution of monthly newsletter. - Planned and executed digital marketing for events. - Performed website updates and maintenance. - Created digital assets for social media channels. - Assisted with strategic communications planning and provided support to other departments and upcoming initiatives. - Coordinated media requests with trade press and mainstream media. - Monitored media for news related to or affecting the aftermarket industry. - Tracked, measured, and analyzed website metrics and digital marketing efforts. MARKETING & MEDIA SPECIALIST Oct 2016 July 2016 The Dekker Team - Maintained and updated websites with new home listings. - Created compelling copy, brochures and videos for the promotion of clients’ homes. - Developed, managed, and created content for monthly newsletter, social media, and publications. T-Base Communications brand awareness and thought leadership in the industry. - Developed content for T-Base’s website, email campaigns, social media, and other channels. - Wrote and prepared materials such as press releases, blogs, emails, and promotional materials for the sales department. - Managed tradeshow budgets and executed onsite and offsite events. - Developed SEO initiatives and measured digital marketing efforts. - Managed and prepared multiple request for proposals (RFPs) bid submissions. SALES & MARKETING COORDINATOR Car On Auto Sales - Developed and maintained a social media strategy via Facebook to drive engagement and sales to the company. - Implemented the subscription of a 3rd party review site, resulting in an increase in sales and revenue. - Coordinated, developed, and assisted in the creative design of ad campaigns with local media companies. - Acted as a key player in the sales process by ensuring websites were updated and maintained with Car On’s current inventory. Courtney DeLaura Marketing & Communications CALL- EMAIL- LINKEDIN ca.linkedin.com/in/cdelaura/ CONTRACT WORK PR & COMMUNICATIONS MANAGER Aug 2015 June 2014 SOCIAL MEDIA MANAGER goal of increasing brand awareness and engagement. - Implemented digital ad campaigns via Twitter to assist with Concierge Home Services Nov 2017 Dec 2015 VenueTown - Developed and executed a social media strategy with the - Responsible for curating, developing, and managing social media content across Concierge Home Services’ social media channels. - Created digital assets to coincide with brand messaging and promotion of services. - Coordinated social media promotion with various partner companies during the #CHSCares campaign to promote local Ottawa charities and a cleaning service giveaway. brand awareness. - Created a rolling social media content calendar for different market sectors. - Wrote copy for VenueTown’s blog and for the creation of its website. COMMUNICATIONS COORDINATOR Won with One Aug 2012 - - Implemented and maintainted a social media strategy for all Dec 2011 content delivered across WwO’s social media accounts. - Co-created a learning series along with the creation of promotional material surrounding the event. - Wrote communications for upcoming campaigns, including WwO’s largest media campaign for Ottawa Race Weekend. ACCOMPLISHMENTS AIA CANADA - Achieved a 93% increase in LinkedIn following by developing consistent content and digital assets. - Accomplished a 24% increase in vistor traffic and 15% increase in page views on AIA’s website. - Planned and implemented a revamp of the monthly newsletter, resulting in an above average open rate and increase in click through rate. - Implemented video production within the communications department that resulted in increase exposure of our key government relations files, knowledge products, and events. - Developed and executed a marketing campaign for the launch of a new program, resulting in 37 registrations. - Spearheaded the launch of FASTtrack with the development of the cheetah mascot at tradeshows. Initiative created excitement and awareness around the launch. - Branding was well received by exhibitors. WON WITH ONE - Increased WwO’s online following by 80%. - Gained unsolicited donations and press interviews surrounding WwO’s participation in Ottawa Race Weekend. - Participated in the coordination of WwO’s largest media campaign for Ottawa Race Weekend, resulting in an article written by The National Post. SENATE MEDAL AWARD CAR ON AUTO SALES - Increased social media following via Facebook by 422% through organic engagement. - Drove sales from across province to the company through implementation of 3rd party review sites such as Google reviews and Dealerrater.ca. - Increased dealership’s reviews by 700%. Dealership was ranked 4.7/5 on Dealerrater.ca, resulting in the award of ‘Best Used Car Dealer’ of 2014. T-BASE COMMUNICATIONS - Awarded the Senate Medal by Carleton University for ranking top 3% of graduating class for outstanding academic achievement. EDUCATION BACHELOR’S DEGREE (COMMUNICATIONS) June 2012 - Carleton University, Ottawa (Highest Honours) CGPA 11.00/12.00 - Acquired skills to be able to effectively and efficiently communicate through various channels, and to target audiences. SKILLS & TRAITS SOCIAL MEDIA STRATEGY MARCOM STRATEGY AD CAMPAIGNS EMAIL MARKETING Ability to immerse oneself in the industry Advanced experience in planning and creating I have experience managing and Experience creating, delivering and tracking and provide strategies to drive revenue or materials across channels to increase brand coordinating ad campaigns both online and email marketing campaigns through increase engagement. awareness and drive revenue. in print as well as tracking performance. Constant Contact. GRAPHIC DESIGN WEB CONTENT MANAGEMENT EVENT PLANNING Experience researching new prospects to Proficient in developing promotional Competent using Drupal and WordPress to Ability to manage event budgets along with add to the sales pipeline and creating materials using Canva, InDesign, create and edit web content. Working coordinating event logistics and marketing strategies to increase market share. Illustrator, Photoshop, and Lightroom. knowledge of HTML. collateral for tradeshows. BUSINESS DEVELOPMENT