COURTNEI HAYES-
•-• Baton Rouge, LA 70816
PROFESSIONAL SUMMARY
Seasoned sales and digital marketing expertise with exceptional success in business-to-business and
business-to-consumer sales within multiple industries. a proven track record of exceeding sales goals,
growing business, and expanding territories. Accomplished in overseeing day-to-day business
operations and fostering relationships with customers and clients for sustained business growth.
Organized and dependable candidate successful at managing multiple priorities with a positive
attitude. Willingness to take on added responsibilities to meet team goals. Successful marketing
leader with proven accomplishments in driving growth and increasing profits and 10 years'
experience in the sales and marketing industry. Articulate and driven leader with high energy and an
engaging personality. Hardworking team builders are motivated to maximize personnel performance
and surpass business objectives. Results-driven Brand Manager develops and implements successful
marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that
drive customer loyalty and brand recognition.
SKILLS
Concept Development
Search Engine Optimization
Interpersonal and written
communication
Dependable and Responsible
Problem-Solving
Analytical and Critical Thinking
Organization and Time
Management
Task Prioritization
Social Perceptiveness
Customer Relations
Flexible and Adaptable
WORK HISTORY
Dec 2022 - Current
Baton Rouge, LA
User Generated Content Creator / Self-Employed Services
Created content with SEO keywords drawn from Google Analytics.
Managed project requirements and accomplished objectives by
self-monitoring progress and promptly solving issues.
Prioritized tasks and carefully managed time to consistently meet
delivery dates.
Identified target audiences to analyze characteristics, behaviors,
and media habits.
I learned and adapted quickly to new technology and software
applications.
Demonstrated strong organizational and time management skills
while managing multiple projects.
Demonstrated respect, friendliness, and willingness to help wherever
needed.
As a team leader in group projects, I delegate tasks and provide
feedback.
Analyzed conversion and bounce rates to measure the success of
content.
Enhanced product appeal by designing creative and visually
captivating content for various marketing campaigns.
Participated in team projects, demonstrating an ability to work
collaboratively and effectively.
Demonstrated creativity and resourcefulness through the
development of innovative solutions.
Skilled at working independently and collaboratively in a team
environment.
Demonstrated leadership skills in managing projects from concept
to completion.
Excellent communication skills, both verbal and written.
Managed time efficiently in order to complete all tasks within
deadlines.
Assisted with day-to-day operations, working efficiently and
productively with all team members.
Jan 2021 - Current
Baton Rouge, LA
Digital Marketing Strategist / Self Employed Services
Established and maintained excellent customer relationships by
responding to inquiries promptly and going above and beyond to
meet unusual requests
Confident in building and maintaining strong client relationships
while also evaluating client's needs and assisting to drive revenue
growth while identifying new opportunities,
Ability to analyze data sets and identify trends based on KPIs
Assembled reports and presentations to share insights and
recommendations with stakeholders.
Exceptional verbal and written communication skills.
Aided in the timely completion of special projects in order to meet
organizational and departmental goals
I was in charge of administrative functions, which included complex
calendar management with a focus on proper executive
availability allocation
Responded to emails and other correspondence to facilitate
communication and improve business processes
Conducted thorough market research to identify target audience
segments and tailor messaging accordingly for maximum impact.
Collaborated with cross-functional teams to develop integrated
marketing plans that included both traditional and digital channels.
Boosted website traffic with targeted SEO tactics, keyword research,
and content optimization.
Completed keyword research and analyzed competitor SEO and
PPC campaigns to identify gaps and opportunities.
Implemented pay-per-click campaigns to increase website traffic
and conversions.
Increased brand visibility by developing and implementing
data-driven digital marketing strategies.
Created content strategies for digital media.
Developed digital marketing strategies by creating and
implementing plans to reach and engage target audiences.
Jan 2021 - Current
Baton Rouge
Social Media Manager / Self Employed Services
Developed and promoted the corporate brand, images, and
identity to the media and public.
Increased customer engagement through social media.
Designed and implemented social media strategies to align with
business goals.
Suggested and implemented new features to develop brand
awareness.
I oversaw my social media presence and aligned posts to include
branding and trending ideas.
Utilized user-generated content effectively showcases positive
customer experiences, enhancing credibility.
Developed and managed content calendars for each platform to
establish timely and relevant posts.
Exercised leadership capabilities by successfully motivating and
inspiring others.
Developed strong communication and organizational skills through
working on group projects.
Increased brand awareness by developing and implementing
effective social media strategies.
Analyze marketing plans and social media strategies to identify
strategic weaknesses and make recommendations for
improvements.
Collaborated with team members to develop creative campaigns
for social media platforms.
Developed targeted advertising campaigns, driving website traffic
and generating leads.
I researched the latest market trends and analyzed the data to
develop public relations strategies and tactics.
Optimized posting schedules based on platform-specific analytics to
maximize content visibility.
Monitored the online presence of the company's brand to engage
with users and strengthen customer relationships.
Successfully built a loyal following by consistently sharing valuable
content that resonated with the target audience.
Developed and implemented tracking systems to measure the
results of posts and campaigns.
Provided exceptional customer service through timely and
thoughtful responses to user comments and messages.
Aug 2022 - Apr 2023
Louisiana
Internet Sales Manager / Legendary Import Group
Increased sales and customer satisfaction through personalized
servicing.
Developed compelling presentation decks to gain approval for
ideas and communicate results.
Updated the company's website with new promotions and product
bundles
Helped drive high customer retention by providing accurate
information about promotions, customer programs, and products
Had planned ahead
Increased revenue by securing new accounts and providing
value-added services to existing clients
Set and exceed sales goals for each month
I was prompt in responding to online inquiries and phone calls
Looked for potential customers and assessed the market's potential
He remained calm and used strong problem-solving and
interpersonal skills to resolve conflicts
Listen to the needs and desires of customers in order to identify and
recommend the best products
Greeted customers and assisted them with product questions,
selections, and purchases, both in-store and online
Identified lucrative business prospects through cold calling,
networking, marketing, and database leads.
Feb 2021 - Aug 2022
Sales Coordinator / Integrity Automotive Group BR
Communicated with customers, management, and the sales team
to better understand their needs and make recommendations
Through the use of a CRM system and social media marketing, I was
able to streamline sales processes and improve communication with
shareholders
Assisted the sales team by providing up-to-date territory sales and
costing data
Responded to customer questions and concerns in order to aid
decision-making and reduce anxiety or hesitation
Collaborate to generate ideas and solutions in sales and editorial
meetings
Demonstrated enthusiasm and provided excellent service, resulting
in increased customer satisfaction during client meetings.
Dec 2021 - Jul 2022
Lead Telemarketer / Vacuity Tech
Provided excellent service and attention when dealing with
customers face-to-face or over the phone
Made a pitch to sell Product to customers
Developed a reputation for punctuality and hard work
Scheduled appointments with interested customers based on my
schedule
Used scripted sales strategies to speak with customers who were
reached through manual dialing and automated systems
Consistently met performance benchmarks, such as speed,
accuracy, and volume, by resolving an average of 130 inquiries per
week
Increased customer satisfaction by coming up with new ways to
solve problems
Management recognized me for providing outstanding customer
service
Worked with others to brainstorm new strategies and possibilities.
Jan 2020 - Nov 2020
General Manager / CARPRO Auto Sales
Increased operational efficiency by leading staff development and
business planning
I was in charge of all corporate communications to ensure that
information sharing initiatives were successful
I was in charge of inventory, ordering exact quantities of stock and
taking corrective action to increase profitability
Trained, coached, and mentored staff to ensure that the sales,
marketing, and service department was implemented smoothly
I am in charge of event sales and management
I oversaw all merchandising, replenishment, and inventory decisions
to drive growth
Developed systems and procedures to improve the quality and
efficiency of operations and delivered business strategy
Examined performance data in order to track and measure
productivity, progress toward goals, and activity levels
Established project timelines and kept teams on track to meet
milestones on time
Increased profits by 95% in less than one year through a restructure
of the business line
Develop marketing strategies and implement
advertisingandpromotional campaigns to increase business
opportunities
Kept track of and evaluated teams, identifying and focusing on
areas where they could improve
Encouraged team members to work together to achieve profit and
performance objectives
Created ongoing marketing content and developed marketing
strategies
Assisted with the creation of a marketing strategy and advertising
initiatives to better promote the facility to the general public
Job scheduling and crew assignments based on daily requirements
Reviewed performance data, including financial, sales, and activity
reports, to monitor and measure productivity, goal progress, and
activity levels
I am in charge of all store processes and operations on a daily basis.
Drive year-over-year business growth while leading operations,
strategic vision, and long-range planning.
Managed budget development, forecasting, and financial
reporting processes to track progress towards organizational
objectives accurately.
Negotiated price and service with customers and vendors to
decrease expenses and increase profit.
Provided strategic oversight of marketing and promotional
campaigns to keep campaigns aligned with overall goals and
objectives.
Developed and implemented strategies to increase sales and
profitability.
Formulated policies and procedures to streamline operations.
Managed budget implementations, employee evaluations, and
contract details.
Trained and guided team members to maintain high productivity
and performance metrics.
Reduced financial inconsistencies while assessing and verifying
billing invoices and expense reports.
Managed budget implementations, employee reviews, training,
schedules, and contract negotiations.
Tracked employee attendance and punctuality, addressing repeat
problems quickly to prevent long-term habits.
Cultivated and strengthened lasting client relationships using strong
issue resolution and dynamic communication skills.
Managed purchasing, sales, marketing, and customer account
operations efficiently.
EDUCATION
Baton Rouge, LA
High School
Woodlawn High School
Baton Rouge, LA
Some college in Business Management
Southern University and A&M College
