Corina State

CORINA MARIA STATE Bucharest, Romania| Phone: -| Email: corinastate@yahoo EXPERIENCE Managing Partner Domain of activity: Period: Marketing & Communication Manager Domain of activity: Period: Responsibilities &achievements Up- The Business Accelerator Marketing, Business Strategy, Client Excellence 2016 o o o o o o o Marketing & e-Business Manager Domain of activity: Period: Responsibilities &achievements o o o o o o o o Product Manager Romania Consumer Loans Domain of activity: Period: Responsibilities &achievements o o o o o o o Patria Bank Banking 2015 - 2016 Responsible for Corporate and Retail Marketing &PR strategy; Rebranding development and implementation of Patria Bank(former Nextebank); Responsible for the launch and communication strategy of the first financial services offered by Romanian Postal Office (powered by Patria Bank); Responsible for internal and external communication strategy of Carpatica Bank acquisition. Business strategy, Positioning and Brand development. BRCI Banking 2014<>2014 Responsible for Corporate and Retail Marketing; Managed multichannel communication and acquisition strategies as well as operating plan for all digital marketing channels; Created and developed integrated programs in alignment with new product launches, co-marketing campaigns, existing product up-sell and cross-sales and new market development; Lead cross-functional teams (R&D, legal, supply chain, trade marketing, sales, advertising agencies) in order to meet objectives and to deliver under tight timelines and within the budget; Managed the marketing and e-business budgets. CITI Banking 2011<>2013 Responsible for Romania Consumer Loans business strategy and development; Responsible for budgets, product features, portfolio pricing, development and implementation of loyalty programs; Developed and implemented across EMEA business, together with local Marketing and Product teams, communication campaigns and product acquisition strategy using e -business channels; Ensure the proper and reliable system tools for end to end sales and marketing campaigns in cooperation with involved departments. E-Business Manager Period: Responsibilities &achievements o o o o o Marketing Manager Domain of activity: Period: Responsibilities achievements: o o o o o o Sales & Marketing Manager Domain of activity: Period: Responsibilities &achievements o o o o o CITI 2010<>2011 Responsible for Citi Romania business development across all digital initiatives: acquisition, marketing, usage, online and mobile banking applications, social media; Designed and launched Romania Online Branch;; Responsible for budgets and media plans, measured the success of marketing programs and adjusted strategies based on results; Worked with media agencies on campaign design, execution, and implementation, monitored and optimized online media spent, constantly improved conversion rates across all campaigns. VANGUARD Capital Markets 2005 <> 2010 Responsible for Marketing and PR strategy, which resulted in positioning Vanguard as leader in online stock exchange trading, on the Romanian market; Launched new financial products and trading services on Romanian, Bulgarian, Serbian and Ukraine market such as: first Romanian stock investment loan, trading services on Austrian and Bulgarian stock exchange, the very first Forex and CFD trading platform offered by a Romanian broker, mobile stock exchange trading application; Acted as a spokesperson/representative of the company in relation to the public, initiated and maintained appropriate contact with the mass media, state administration, institutions and NGOs ACTIVE INTERNATIONAL Capital Markets 2005 <> 2005 Planned and conducted the sales and marketing activities in order to ensure the company’s position on the market as the top investment broker for institutional clients and funds; Designed strategic development plans for business units and sales channels, maintained and developed customer portfolio. EDUCATION o o MASTER OF BUSINESS COMMUNICATION IN FOREIGN LANGUAGES Academy of Economic Studies Bucharest, International Economic Relations Faculty BACHELOR DEGREE IN MARKETING -Academy of Economic Studies Bucharest, Marketing Faculty