Corina State
$25/hr
Marketing Strategy| Digital Communication| Branding| Account Management
- Reply rate:
- -
- Availability:
- Hourly ($/hour)
- Location:
- Bucharest, Bucharest, Romania
- Experience:
- 15 years
CORINA MARIA STATE
Bucharest, Romania| Phone: -| Email: corinastate@yahoo
EXPERIENCE
Managing Partner
Domain of activity:
Period:
Marketing & Communication Manager
Domain of activity:
Period:
Responsibilities &achievements
Up- The Business Accelerator
Marketing, Business Strategy, Client Excellence
2016
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Marketing & e-Business Manager
Domain of activity:
Period:
Responsibilities &achievements
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Product Manager Romania Consumer Loans
Domain of activity:
Period:
Responsibilities &achievements
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Patria Bank
Banking
2015 - 2016
Responsible for Corporate and Retail Marketing &PR strategy;
Rebranding development and implementation of Patria
Bank(former Nextebank);
Responsible for the launch and communication strategy of the
first financial services offered by Romanian Postal Office
(powered by Patria Bank);
Responsible for internal and external communication strategy of
Carpatica Bank acquisition.
Business strategy, Positioning and Brand development.
BRCI
Banking
2014<>2014
Responsible for Corporate and Retail Marketing;
Managed multichannel communication and acquisition
strategies as well as operating plan for all digital marketing
channels;
Created and developed integrated programs in alignment with
new product launches, co-marketing campaigns, existing
product up-sell and cross-sales and new market development;
Lead cross-functional teams (R&D, legal, supply chain, trade
marketing, sales, advertising agencies) in order to meet
objectives and to deliver under tight timelines and within the
budget;
Managed the marketing and e-business budgets.
CITI
Banking
2011<>2013
Responsible for Romania Consumer Loans business strategy and
development;
Responsible for budgets, product features, portfolio
pricing, development and implementation of loyalty
programs;
Developed and implemented across EMEA business,
together with local Marketing and Product teams,
communication campaigns and product acquisition
strategy using e -business channels;
Ensure the proper and reliable system tools for end to
end sales and marketing campaigns in cooperation with
involved departments.
E-Business Manager
Period:
Responsibilities &achievements
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Marketing Manager
Domain of activity:
Period:
Responsibilities achievements:
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Sales & Marketing Manager
Domain of activity:
Period:
Responsibilities &achievements
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CITI
2010<>2011
Responsible for Citi Romania business development across all
digital initiatives: acquisition, marketing, usage, online and
mobile banking applications, social media;
Designed and launched Romania Online Branch;;
Responsible for budgets and media plans, measured the
success of marketing programs and adjusted strategies
based on results;
Worked with media agencies on campaign design,
execution, and implementation, monitored and optimized
online media spent, constantly
improved
conversion
rates across all campaigns.
VANGUARD
Capital Markets
2005 <> 2010
Responsible for Marketing and PR strategy, which resulted
in positioning Vanguard as leader in online stock exchange
trading, on the Romanian market;
Launched new financial products and trading services on
Romanian, Bulgarian, Serbian and Ukraine market such as:
first Romanian stock investment loan, trading services on
Austrian and Bulgarian stock exchange, the very first Forex
and CFD trading platform offered by a Romanian broker,
mobile stock exchange trading application;
Acted as a spokesperson/representative of the company in
relation to the public, initiated and maintained appropriate
contact with the mass media, state administration,
institutions and NGOs
ACTIVE INTERNATIONAL
Capital Markets
2005 <> 2005
Planned and conducted the sales and marketing activities in
order to ensure the company’s position on the market as the
top investment broker for institutional clients and funds;
Designed strategic development plans for business units
and sales channels, maintained and developed customer
portfolio.
EDUCATION
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MASTER OF BUSINESS COMMUNICATION IN FOREIGN LANGUAGES Academy of Economic Studies
Bucharest, International Economic Relations Faculty
BACHELOR DEGREE IN MARKETING -Academy of Economic Studies Bucharest, Marketing Faculty
