Corbett W Smith

CORBETT W SMITH East Providence, RI /- /-LinkedIn: www.linkedin.com/in/corbettwsmith OBJECTIVE Progressive thinker with a master’s degree in marketing and over 5 years of experience. I want to be able to apply my marketing and CX knowledge to help improve business processes and remove customer friction. SKILLS o o o Customer Journey Mapping Attention to Detail Strategic Planning o o o Market & SWOT Analysis Content Marketing HubSpot o o o Adobe Photoshop Adobe Illustrator Adobe Indesign EXPERIENCE EPEC LLC – New Bedford, MA Feb 17 - Jan 19 Content Marketing Manager  Built and managed internal content management system and processes that reduced content development time and amplified output.  Constructed communication initiatives and strategies to increase customer leads, engagement, and retention by more effectively aligning marketing and business objectives.  Worked with all departments and 3rd party vendors to create content to fill and maintain content queue/calendar.  Introduced organization to customer experience methodology and utilized customer journey mapping techniques to identify top customer paint points throughout company.  Supervised social media marketing to ensure goals were met or exceeded.  Marketing strategies resulted in 4.2x increase in organic traffic, 40x increase in blog subscribers, and 126% increase in onsite conversion. EPEC LLC – New Bedford, MA Jul 13 - Feb 17 Marketing Coordinator  Wrote marketing copy for web content, social media, landing pages, promotions, product descriptions and other marketing materials.  Oversaw research of competitor, SEO, and SWOT analyses that targeted key customer demographics and used information to proactively adjust future marketing strategies.  Edited, proofread, and improved hundreds of blog posts and nurturing emails.  Accelerated inbound marketing techniques to advance marketing efficiency. E D U C A T I O N & C E R T I F I C A T I ON S Master of Science in Internet Marketing, 2013 Full Sail University, Winter Park, FL Bachelor of Science in Entertainment Business, 2012 Full Sail University, Winter Park, FL United States Air Force, Security Forces,- Certifications: Inbound Marketing – HubSpot Academy |Content Marketing – HubSpot Academy Sales Enablement - HubSpot Academy | Advanced Google Analytics – Analytics Academy