Cora Llamas

CURRICULUM VITAE CORAZON OLIVIA (CORA) LLAMAS E-mail:-Mobile phone: - Residence no.:- /- Skype: cora.llamas LinkedIn ID: https://ph.linkedin.com/in/cora-llamas-2061a5 I. CORE COMPETENCIES          Web content generation and marketing, development and management, includes blogging and SEOdriven articles Online marketing and advertising including social media with a recently acquired thrust towards community building Editorial direction for online and legacy media (including newspapers, magazines, corporate communications) Project management for various kinds of media platforms, ranging from print publications (newspaper, magazine), public relations/marketing campaigns, and web development Strategic promotions and public relations Research, writing, and editing Establishment of strategic partnerships and linkages and utilizing them as a source for content and public information Program management for special events Coordination concerning joint projects with overseas counterparts II. EDUCATION Masters of Arts in Journalism,-, A- in Master’s Project (equivalent to the graduate thesis) Konrad Adenaeur Center for Journalism at the Ateneo de Manila University cfj.ateneo.edu Bachelor of Arts in Communication Arts,- Ateneo de Manila University www.ateneo.edu III. EMPLOYMENT HISTORY Managing Editor (Independent Contractor) Pure B2B, Content Division (www.pureb2b.com) April 2016-current PureB2Bis a best-in-class lead generation and data provider that connects business-to-business marketers with buyers to accelerate the technology and business solutions sales process. Founded in 2009 within Pure Incubation, PureB2B offers a powerful suite of lead-generation and content-marketing services that leverage our audience of more than 10 million SMB and enterprise buyers. PureB2B’s solutions are powered by a combination of content syndication through email and other digital marketing channels, and intelligence about currently installed technology across 98 million technology attributes and 1,000 behavioral categories. My main responsibility is to produce and manage all the online content that is being posted for the company’s client-related websites, including but not limited to blog posts, content curation, social media, white paper, e- books, and other content formats. It also includes coming up with and implementing the editorial strategy and the production calendar, while overseeing site operations and the training and management of writers. It means closely working with the marketing and sales team to ensure that all content output must help in generating leads. Content Marketing Producer (Part-time) California Corporate Housing (calcorporatehousing.com) April 2016-current My job includes writing and editing all the communications copy that is released through the various media platforms; these include the aforementioned web content, newsletters, blog posts, marketing collaterals, etc. It also entails working with digital marketing to help attract sales and boost traffic. PAST EMPLOYMENT. NOTE: Some positions, especially the part-time media work, were held concurrent. Communications Consultant (Part-time) Educate Wealth, LLC (educatewealth.com) August 2015-July 2016 Educatewealth.com is a newly launched website, now on its beta stage, that is designed to teach and empower Americans how to live a financially free life and attain their preferred lifestyle. The information and teachings are communicated through online courses, online and print newsletters, and blog posts, among others. My job includes writing and editing all the communications copy that is released through the various media platforms; these include the aforementioned web content, newsletters, blog posts, marketing collaterals, etc. It also entails working with digital marketing to help attract sales and boost traffic. Editorial Consultant (Part-time), Experience Travel and Living Magazine Mode Devi Publishing House December 2014-July 2016 Experience Travel and Living Magazine is the revamped version of a solid 10-year-old travel magazine that has to be updated and reformatted to attract the emerging market of younger travelers, tourist and domestic. My job as Editorial Consultant is to guide the younger, less experienced editorial staff and merge them as a coherent, productive team who will come out with a high-quality magazine. Recently, the Publisher has been asking my counsel and support in bringing organization and guidance to the advertising and marketing teams as well. General Manager, Maple Tree Digital and Publishing Inc. Editor-in-chief, Aesthetics and Beauty Magazine November 2014 – March 2015 Aesthetics and Beauty Philippines is the local edition of Singapore’s number one beauty magazine. Its publisher Maple Tree Digital and Publishing Inc. is a multi-media platform that provides content management, social media management, events, and customized publishing to the niche market of ladies who want to continually improve themselves as well as the business establishments such as salons, clinics, health centers, etc. that want to administer them to. My over-all management of the company includes handling key accounts; marketing, publicity, and distribution; editorial; and operations. Executive Editor, Consultant Taste, Travel & Trends Magazine November 2013 – April 2014 Taste Travel & Trends Magazine is a food and travel magazine, published bi-monthly with a projected circulation of 50,000 copies and distributed for FREE in different Culinary Schools and Key Business Industries like restaurants, coffee shops, bakeshops, suppliers etc. It caters to the culinary and tourism markets –students who need a guide book to help them improve their skills, professionals who want to keep on improving their competencies and status, and aspiring entrepreneurs who want to get into the food and travel industries. My mandate is identical to that of a General Manager who reports directly to the Publishers and provides strategic leadership to and handling oversight of all the departments and their respective heads: Editorial, Sales, Marketing, Circulation, Digital, and Administration. Editorial must align with the mission, vision, and theme and the deadline of each issue must be punctually fulfilled, adhering to standards of excellence. Marketing and Communications Consultant Southville Foreign University (www.sfu.edu.ph) May 2013-May 2014 Southville Foreign University has a curriculum that originates, is certified, and approved by leading universities in the United Kingdom and other Commonwealth countries. Its core courses specialize in Business Management, IT, and Hospitality Management. My role was to support marketing initiatives of the various department by providing content for online and print materials; liaising with its various partners and target markets; and coming up with initiatives to reach out to previously untapped markets. General Manager, Extraordinary Maritime Publishing Inc. Sept. 2012 – January 2013, although worked as Publishing Consultant since the company’s start on November 2011 Extraordinary Maritime Publishing Inc. publishes SEAFARER ASIA MAGAZINE, the first full color glossy magazine to promote the Filipino merchant marine as a world-class professional. SEAFARER ASIA aims to showcase the unique lifestyle of the Filipino merchant marine: his issues on board, such as safety, health, employee-employer relationships; on distant shores––interacting and discovering his place and potential among other cultures; and at home, such as expanded training, being an absentee spouse and parent, maintaining a healthy bond with family, and learning where to best invest his hard-earned money. Responsibilities:  Provide the direction and leadership of EMPI as its Company Head, creating and implementing strategies that will bring about its continuing success and growth  Efficiently manage and oversee the operations of the Company and all its aspects, such as editorial, sales, marketing, business development, finance, human resources, and administration  Work closely with the Publishers and the key people of the magazine Seafarer Asia such as the Sales Manager, Consulting Editor and Creative Consultant to concretize the creative vision of the magazine through its timely publication  Manage company resources/property and financial budgets and take care of company expenditure and bills to bring about a healthy financial bottomline, creating a stream of revenue while maximizing resources and limiting costs  Evaluate the performance of all personnel, including the key managers, and report findings to the Publisher and Executive Director with the necessary recommendations; as necessary, hire, train, assess and fire staff  Implement Company policies and procedures as given by executive management  Attend seminars, trainings, conferences, press conferences, and other public gatherings, representing the Company and executive management Affinity Express, Manila Office April – September 2012 Affinity Express Inc., the leading offshore, onshore and onsite provider of high-volume, print and online advertising and marketing design solutions, with hundreds of newspaper, yellow pages, direct marketer, retail, corporate and ad agency clients. Headquartered in Chicago, Illinois, Affinity Express maintains a production center in Manila, Philippines with a staff of 200. Its Editorial Department does copy-editing and paginating work from newspapers and magazines based in Canada. Responsibilities:  The oversight of a dozen paginators to ensure that the work is done on time and delivered punctually to clients which are Canadian newspapers and magazines  Editing of Canadian newspapers and magazines in compliance with each publication’s style book  Monitoring of quality control of performance output and ensuring that they are up to speed with client requirements  Administration work and performance review of department staff  Assistance to the Department Head/Managing Editor Editor-in-chief, Health Today and Moms Today Magazines United Business Media November 2010 – April 2012 United Business Media is the Philippine office of the leading global business media company with publications that provide our respective target publics with the information they need to do business successfully. Its two main consumer magazines, Health Today and Moms Today, serve the professional communities of doctors, pharmacists, and other medical practitioners as well as their patients and the general public who are keen on improving their health and developing their parenting skills. Health Today Philippines has been consistently ranked among the top three most read magazines by the Philippine audience. Responsibilities:  The conceptualization and implementation of the magazine’s monthly theme, ensuring that concepts and stories are in line with the marketing objectives of the company and its partner community of medical practitioners  The continuous research of the content preferences of overseas readers to tailor magazine stories accordingly  Assignment of stories to contributing writers/staffers, edit stories, and sign-off on final copy  The punctual implementation of publication schedule  Collaboration with artists for over-all visual style of magazine  Development and training of editorial team  Liaisoning with marketing department to develop content that can serve the needs of the client pharmaceutical companies  The development of the magazines’ website content and social media channels Consultant in Charge of Communications JobsDB Phils, Inc. October 2009 – December 2011 NOTE: This employment involving re-hiring or a return to a past employer. I was previously employed with JobsDB for 8 years -), duties and responsibilities listed in the latter parts of this CV. The company is the Philippine branch of JobsDB.com, the leading internet recruitment site in Asia (www.jobsdb.com) which bases its main office in Hong Kong and has branches throughout the region (Australia, Thailand, Singapore, Malaysia, Indonesia, India, Malaysia, Korea, China). The JobsDB website focuses on recruitment and human resource concerns for hiring companies and job-seeking professionals while 88DB (www.88db.com.ph) is an online classified ads website that encourages interactive business transaction as well as the building of community that has a less formal, more lifestyle, personalized flavor. Both websites update their websites from a daily to monthly basis and are always seeking to expand their sections. Responsibilities:  In charge of all internal and external communications for the company, including but not limited to the strategic conceptualization and execution of the two main websites, media campaigns, online advertorials, corporate profiles, research and documentation, publicity and marketing releases, etc.  Content development and management of websites www.jobsdb.com.ph in a manner that will bring in the traffic as well as provide needed useful information to our target publics, performed in close coordination with the Marketing Department  Continual study of the competition and the development of online trends  Sourcing of contributing writers and columnists and their training along with the full-time staffers Editor-in-chief, Breakthroughs! Business Info Inc. in partnership with Business Processing Association of the Philippines (BPA/P) May 2007-October 2010 (part-time retainer basis) Breakthroughs! is the 20-page quarterly newspaper of the Business Processing Association of the Philippines (BPA/P), the prestigious industry organization which represents the various sectors in the Philippines involved with the business outsource industry, such as call centers, animation, medical transcription, human resources, financing, etc. Breakthroughs! is a publication designed to advise the membership of the developments and trends in the industry, provide a means of interaction, and help promote the Philippine outsourcing and offshore industry to potential customers and vendors overseas, specifically in the US and Europe. Responsibilities:  Sets editorial direction and editorial tone, style, and format and determines editorial content working closely with the BPA/P  Assigns stories to freelance writers and guides them as to slant of story  Over-all proofreading and editing of stories from first draft to final copy  In-charge of pagination and assignation of stories to the various sections, taking note of the requirements of the artistic lay-out and paid advertisements Marketing Communications Manager and Web Editor, Bo Le Associates Ltd. (Post is regional which requires direct reporting to Group Managing Director in Hong Kong) Sept. 2008 – Sept. 2009 Bó Lè Associates is a leading international executive search firm in Asia and the #1 firm in China, with a welldeveloped network of 17 local offices throughout the region (Hong Kong, Shanghai, Beijing, Guangzhou, Suzhou, Chengdu, Dalian, Shenzhen, Tianjin, Chongqing, Taipei, Singapore, Jakarta, Manila, Bangkok, Kuala Lumpur, Ho Chi Minh City), a total of 270+ staff including 220+ experienced consultants and researchers, 30+ support staff including administrators, IT and communication specialists. Responsibilities:  Work with the Group Managing Director and MARCOM in establishing a clear, executable and measurable marketing strategy and Key Performance Indicators (KPIs) for the BPO site, new businesses and other key projects in the region  Such KPIs may include meeting quantitative and qualitative targets in terms of deadlines, budgets, traffics, brands, content, clients, accounts, networks, scalability, etc. for the BPO site  Lead, develop and execute the implementation of the marketing strategy in identifying and creating new business opportunities for the BPO site and other businesses in the region  Assists the Hong Kong office in conceptualizing and implementing marketing strategies for the region, which includes writing and copyediting of the company website, company newsletters, advertising and marketing collaterals, and other forms of internal and external communications  Establish and maintain strategic business networks, alliances and relationships with key accounts/clients, key opinion leaders, media, regulatory bodies, sales channels, among others, throughout the region  Work with local offices in ensuring compliance, acquiring licenses for projects and initiatives  Initiate cross-border communications with key decision-makers in respective locations to monitor and ensure timely delivery of tasks and projects  Develop marketing materials and collaterals utilized by the Company including brochures, newsletters, web sites, letterheads, business cards, folders, banners, posters, reports, handouts, print advertisements, etc.  Assist in copywriting and developing content for articles, press releases, advertisements, etc.  Assist in proofreading all marketing communications materials for typographical or grammatical errors  Assist in conducting research, whether through the internet or on the field, in aid of content development  Assist in conducting surveys and market intelligence reports  Extend assistant and support to consultants and other staff and on ad hoc basis or whenever it is requested Communications Manager and Chief Content Editor, JobsDB.com Phils. www.jobsdb.com.ph; www.88db.com.ph June 2000 –September 2008 . Responsibilities:  In charge of all internal and external communications for the company, including but not limited to the strategic conceptualization and execution of the two main websites, media campaigns, online advertorials, corporate profiles, research and documentation, publicity and marketing releases, etc.  Content development and management of websites www.jobsdb.com.ph and www.88db.com.ph in a manner that will bring in the traffic as well as provide needed useful information to our target publics, performed in close coordination with the Marketing Department  The punctual upload and final edit of the two websites  Continual study of the competition and the development of online trends  Sourcing of contributing writers and columnists and their training along with the full-time staffers  Establishment of alliances in the public and private sectors in partnerships that can generate content, obtain research and information, extend promotional reach, and support the ventures of Marketing  The creation of partnerships with media outlets (print, TV, radio) that will provide industry information to the target audience while generating media exposure  The building of communities via online direct marketing, thereby sustaining consumer awareness  The tapping of online tools to change/revise corporate image, promote products, build campaigns, and generate leads   Conceptualization and management of the program for company events (product launches, job fairs, conferences, etc.) which include sourcing guest speakers, coordinating with government and industry bodies, and media coordination Execution of other tasks assigned by Country Manager International Editions Editor, Star Studio International (US, Canada, and Middle East editions), ABSCBN Publishing, Inc. November 2004-September 2008 (Part-time retainer basis) This 70-page magazine is a selection of other articles published in the different magazines of ABS-CBN Publishing, Inc., complemented by original sources, and geared specifically towards the Filipino communities in the Middle East, US, and Canada. This entertainment magazine focuses on the lives and activities of popular Filipino movie stars; at the same time, it is an indirect marketing tool to promote The Filipino Channel, an ABSCBN cable company that has taken the lead and captured the market in broadcasting Filipino shows to selected Filipino communities in various countries around the world. All the production work such as writing and lay-out design is done in the Philippines, and all the files are sent via CD or ftp to the various overseas offices which oversee the actual printing, marketing, sales, and distribution. Responsibilities:  The conceptualization and implementation of the magazine’s monthly theme, ensuring that concepts and stories are in line with the marketing objectives of the company and its overseas affiliates  The continuous research of the content preferences of overseas readers to tailor magazine stories accordingly  Assignment of stories to contributing writers/staffers, edit stories, and sign-off on final copy  The punctual implementation of publication schedule  Collaboration with Art Director for over-all visual style of magazine Content Editor, Doubleslash Corp., a multi-media agency www.doubleslashmedia.com February-June 2000 Responsibilities: Writing, research, and over-all copy-editing of the websites, brochures, and other promotional/marketing materials of corporate clients Editorial Specialist, Herald Communications Corporation, a public relations firm September 1998-September 1999 Responsibilities:  The writing and copy-editing of publicity releases and feature articles for newspaper releases, promoting the company’s clients  Assistance in the conceptualization of the clients’ different publicity campaigns and in the organization of their publicity-related events Managing Editor Channels Magazine, a lifestyle/entertainment magazine that promoted its publisher, cable company Destiny Cable Inc. . May-August 1998 Responsibilities:  Assistance to the Editor-in-chief in the conceptualization of stories and their assignment to contributing writers  Editing of all material prior to submission to Editor-in-chief  Ensuring that publication schedule is followed Sr. Copywriter Creative Point Inc., a public relations and special events firm January-May 1998 Responsibilities:  The conceptualization and implementation of publicity campaigns of various clients  Research, writing, and copy-editing of all communication materials (publicity releases, feature articles, flyers, brochures, and other printed collaterals) Senior Writer Oro International, a non-profit religious organization that promoted the Christian gospel, peace and development through tri-media August 1988-December 1997 Responsibilities:  Assistance to the Media Managing Director in planning the annual corporate strategy  In charge of research that supported all programs and directives  Supervision of all communications concerning activities as well as joint events with other partners and civic associations, e.g. concerts, outreach programs, seminars by international speakers  The supervision and training of junior researchers and writers Sr. Secretary Coordinating Center for Dramatic Arts The Cultural Center of the Philippines, the government arm mandated to cultivate and promote the arts www.culturalcenter.gov.ph March 1987-July 1988 Responsibilities:  The preparation of all communications required by the Center  Writing of the Center’s publicity materials  Assistance in the coordination of seminars, conferences, concerts  Proper maintenance and upkeep of the Center offices