Cor-Marie Beltran Bacdayan
Block 4, Lot 5, PNB Homes, BFRV
Talon Dos, Las Pinas
Email:-Mobile:-
PROFESSIONAL PROFILE
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Senior Brand Manager with experience in multiple therapeutic classes: Women’s
Health Products (Hormonal Contraceptives, Postpartum Care), Cardiology,
Nephrology exposure for CKD and Hypertension, Diabetes and Endocrinology.
Ethical & OTC promotions competence
Sales Management Skills: District Sales Management and Territory Sales
Management
People Management skills: District Manager assignment for 2 years, Group
Product Manager with 3 PMs.
Digital Marketing proficiency for D2C brands.
Publication Management for Health Today and Moms Today Magazines.
Project Management: Management of consumer activation and medical society
events.
Q U A L I F I C A T I O N S:
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Mastery of MS Office (Word, Excel, Outlook, and PowerPoint)
Presentation and Public Speaking Skills
Fluent in English
Solid Analytical Skills
Knowledge in Hospital Business
Digital Marketing Exposure
Social Media Savvy
Managing and Leading People
Portfolio Management
Experience in Product Launches
Experience in Conducting and Facilitating Trainings
Adept in Understanding Clinical Trials, Diseases and Products
Ability to Manage A&P of Promoted Brands
Experience in creating an Advisory Board and Developing KOLs/Speakers
Ability to work with third party agencies (PR, Advertising and Social Media)
WORK EXPERIENCE
Endocrinology Brand Manager
MedChoice Endocrine Group, Inc.
August 2020 to Present
Design, develop and implement the marketing strategy for Endocrine portfolio
(Hyperthyroid, Hypothyroid, Diabetes and Osteoporosis), to accomplish growth
expectations. Responsible for 326Mio in sales (total subsidiary sales) and 12Mio in A&P.
Co-manage corporate Facebook page and microsite to increase page views, likes and
engagements.
Sits as a part and contributor to the Operations Committee.
▪ Double digit growth for the declining Diabetes portfolio, increasing both the
sell-in and sell-out trends.
▪ Successfully launched new campaigns for Thyroid Brands through webinars and
engaging virtual events.
▪ Successfully Developed KOLS and created modules for scientific discussions.
▪ Successfully led and executed the first virtual national sales conference of the
Company.
▪ Effectively launched a patient program via redemption slips in partnership with
Mercury Drug.
▪ Launched a new brand under the Diabetes portfolio.
Ethical and OTC Group Product Manager
Distriphil
May 2018 to July 2020
Lead a team of young and diverse product managers. Manage a multi-franchise
portfolio for Ethical (Cardiology, Nephrology, Oncology, Infectious Diseases) and OTC
(Scar Treatment and Food Supplements, Derma and Wound Care).
Crafting of Digital Marketing Plan for the OTC Brands and coordination with the social
media agency to ensure swift execution of the strategies.
Analyzed market trends, concentrating on products’ performances, and monitored
sales per Product Manager.
Reviewed and approved brand strategies of the Product Managers, as well as
conducting business reviews.
Conducted field force training on product knowledge.
Represented the company in meetings with the Principals both in the local and global
arena.
▪ Revitalized the brand image of Dilatrend attained annual growth of 20%.
▪ Launched Turmetab, a food supplement and promoted the brand via Facebook
Marketing and successfully partnered with Beauty MNL.
▪ Launched interactive detailers to create noise for a matured brand : Dilatrend
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Successfully partnered with Philippine Academy of Family Physicians for
Watsons Generics and Distriphil Brands
Certified Internal Auditor for QMS.
Women’s Health Brand Manager
Multicare Pharmaceuticals
March 2017 to May 2018
Designed and implemented marketing strategies for the Hosptital Brands portfolio and
Nephro Business.
Managed a 300Mio Business, with an A&P of 20Mio.
Organized and arranged CME and product presentations across the country.
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Successfully launched a campaign for Post-Partum Hemorrhage and run a series
of peer-to-peer activity, on a national scale.
Successfully initiated hospital penetration program for Evaprost, Maxifer and
Cimex
Created a module on Keto-analogue used as a material to discuss during round
table discussions
92% Sales achievement of Total Promoted Brands for the Fiscal Year-% Sales Achievement of Major Brands for the Fiscal Year 2017 (Evaprost and
Renoket)
OB-GYNe Market Segment Manager
DKT Health, Inc.
July 2014 to March 2017
Manage the strategy for the OBGYNe product line, with a target of 600Mio and A&P of
30Mio.
Carried out qualitative and quantitative market research to identify the needed
insights for the creation of communication campaigns.
Conducted Product Knowledge Trainings in Partner Trade/Pharmacy accounts
(Watsons and TGP)
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Crafted the Brand Training Modules for the Territory Managers
Trained more than 50 Territory Managers on 8 Brands (5 Hormonal Pills | 2
Hormonal Injectable | 1 Intra-Uterine System)
Created the Advisory Board of 7 highly influential OBGYNs to advocate Family
Planning
Added 8 Local Speakers from Different Regions, nationwide
Instituted the Scientific Modules on all Brands, and cascaded on a National Scale
through stand-alone CMEs and in partnership with the Philippine Obstetrical
and Gynecological Society, both National and Regional.
Placed the Brand Althea as the Top of Mind of OBGYNs, 2015 PMDI data
111% achievement on Total Promoted Products, 2015
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Family Planning Aid Brand of the Year Award for Althea, Watsons Health
Wellness and Beauty 2015.
Brand Target Achievement 2016: Althea 111% | Sophia 120% | Daphne 114%
Family Planning Aid Brand of the Year Award for Althea, Watsons Health
Wellness and Beauty 2017
Business Manager | Trade Press Publications | Integrated Marketing
MIMS | Medi Marketing, Inc
October 2012 – June 2014
Managed projects and ads for the magazines (Health Today and Moms Today).
Managed and hosted for health activations, Mommy events and school tours.
Ensured continuity of projects from clients, by offering disease and brand specific
communication gauged towards increasing consumer awareness.
Assessed the needs of clients in addressing marketing concerns and offered
customized projects and programs.
Led and coordinated local and international CME Programs.
Involved in the management of the macro and micro details of each client’s project and
ensure timely and quality delivery
▪ 95% achievement of total project deliverables for 2013
Gastro and Diabetes Area Business Manager (South Luzon)
MEGALIFE WECARE | MEGALIFE SCIENCES
February 2011 – October 2012
Responsible for sales and business development efforts for South Luzon, in the Gastro
and Diabetes Franchise.
Conducted sales forecasting and budget allocation of activities.
Managed and led 5 Territory Managers and developed the team according to each of
the members skill set and personal
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Achievement of 101% for a launch product, Ursoliv, for the first half of 2012.
Sales Achievement of 130% for Ginsomin for the year 2011.
Product Specialist – Transplant Lines
NOVARTIS HEALTHCARE
August 2008 to January 2011
Responsible for product and portfolio sales activities of Immunology lines, both in the
private and government hospitals.
Developed KOLs and coordinated national symposia and product launches.
Tracked brand performance and identified areas for improvement.
▪ Sales Achievement of 101% for Neoral for the year 2010.
▪ Achievement of 2009 Transplant Sales of 101%.
▪ Able to grow major hospital (PGH) sales by 275% in the year 2009 vs. 2008.
▪ Awarded the best detailer across all franchise
▪ Member: Team of the year 2010
Professional Healthcare Representative
MSD PHILIPPINES
July 2003 to August 2007
Responsible for brand detailing to target Doctors.
Ensured sales target achievement monthly.
Implemented marketing programs.
Proposed for Tactical Programs.
In-charge of KOL development and managed CME Activities
▪ Member: Launch Team | Gardasil
▪ Sales achievement of 123% versus target for the year 2006 for a launch product,
Gardasil, MSD Phils. (2006) | Top 3 National
▪ Product awardee for Singulair for the year 2004, MSD Phils.(104%)
▪ Product awardee for Proscar for the year 2004, MSD Phils.(178%)
▪ Product awardee for Tienam for the year 2003, MSD Phils(131%)
▪ Product awardee for Singulair for the year 2003, MSD Phils(123%)
▪ Sales excellence awardee for hitting 117% Year-to-Date target for the year 2003,
MSD Phils
Sales Representative
ZUELLIG PHARMA CORPORATION
March 2000 to June 2003
In-charge of account management and conducts business review and reconciliation of
accounts.
Booking of Sales and collection of receivables.
Maintain business relationships with Key Accounts and all stakeholders.
Developed new accounts
▪ Sales Representative of the year, for 2002, Zuellig Pharma Corporation Phils.
(135%)
TRAININGS ATTENDED
1. How to Effectively Market during the Pandemic
March 2021
Blink Webinar
2. New Marketing Strategies
For Different Industries Post COVID-19
June 2020
Mansmith
Webinar
3. Marketing During Corona Virus
March 2020
Mansmith
Webinar
4. 2020 Marketing Trends
December 2019
Tower Club
Makati City
5. Launch Excellence
November 2019
Distriphil
Paranaque City
6. Leading Change
July 2019
Distriphil
Paranaque
7. 21st Digital Marketing Plan
June 2019
Mansmith
Holiday Inn, Makati City
8. Strategic Marketing Analysis Tools
April 2019
Distriphil
Paranaque City
9. Training and Organizational Needs Analysis
Workshop
April 2019
Distriphil
Paranaque
10. Coaching Skills
March 2019
Distriphil
Paranaque City
11. Internal Audit Certification
February 2019
Distriphil
Paranaque City
12. Marketing Excellence
February 2019
Distriphil
Paranaque City
13. The Secret Sauce
October 2018
Distriphil
Paranaque City
14. Battling the Big Brands
September 2018
Ateneo CCE
Makati City
15. Project Management
August 2018
Distriphil
Paranaque City
16. Building Great Brands
July 2018
Distriphil
Paranaque City
17. Marketing Competencies
June 2018
Distriphil
Paranaque City
18. Marketing Strategies
October 2015
Mansmith
Crowne Plaza, Ortigas
19. Basics in Recruitment
May 2012
Mega Lifesciences
Makati City
20. District Manager’s Development Plan
January 2012
Mega Lifesciences
Makati City
21. Performance Frontier
October 2010
Novartis Healthcare
Makati City
22. Top Performance
March 2009
Novartis Healthcare
Makati City
23. Transplant Specialist’s Training
October 2008
Novartis Healthcare
Singapore
24. Needs Based Selling
June 2003
Merck Sharp & Dohme
Makati City
25. Master Territory Management
June 2003
Merck Sharp & Dohme
Makati City
EXAMS TAKEN
Strengths Finder Exams
Career Service Professional Exams
EDUCATION
St. Paul’s Business School of Leyte-1999
Bachelor of Science in Accountancy
HOBBIES:
Trekking, Reading, Bookhunting, Rockhunting, Writing
INTERESTS:
Training and Development, Coaching, Career Guidance and Counselling
ADVOCACIES:
Women Empowerment, Youth Career Guidance
Character Reference: Available Upon Request
