Constanza Perez De Arce

Constanza Perez de Arce Marketing Communications Professional Amsterdam, Netherlands - ·- LinkedIn profile Languages Spanish English Italian Portuguese Skills Adobe Photoshop Google Analytics Avid Media Composer Wordpress Profile Skilled and enthusiastic marketing communications professional with experience in Social Media Management and PR. Seeking to deliver brand awareness, advocacy and loyalty through proven cross-functional strategies. Background in Marketing Communications and Journalism. Employment History PR, Influencer & Social Media, G-Star RAW, Amsterdam August 2020 — Present • Global PR (management and development of strategies in 9 countries) • Community management of the global channel: monitor and engagement of Facebook, Instagram, Pinterest and TikTok • Experience building social media audiences, brand advocacy and brand awareness (7K+ followers on Instagram in one month organically) • Use of Social media tools and optimization techniques (Social Studio, Sprinkle, Google Analytics) • Content creation, and content curation (UGC) • Influencer management and marketing strategy including ambassadors program, activations, endorsements and social promotions. • Creation of press releases, activations and events Internship Brand Creation and Marketing Communication Kitchen Appliances, Philips HQ, Amsterdam April 2019 — December 2019 • Creation of global and local Consumer & Shopper Communication and Activation materials (ATL, TTL & BTL). Managed budgets up to €200k • Manage and support of 12 campaign roll outs for 50+ global markets • Manage campaign for product repositioning and SKU built up (150+ SKUs) • Development of communication tool-kits and overviews based on the current consumer, retail trends and shopper insights • Manage and assistance of asset productions with agencies and global markets • Consumer & shopper analyses for both operational and strategic decision making • Owner of tracking board for Marcom KPIs Social Media & PR, ATB Comunicaciones, Santiago August 2017 — December 2017 • Management of 3+ brands (Illy, Weleda, Bouchon) • Development of marketing strategies to achieve brand positioning according to each brand KPIs • Manage the creation and planning of social media content (Facebook & Instagram) • Development of Social Media Campaigns • Press management, press releases and press events • Influencer management (macro, micro & niche) and promoters for partnerships and campaigns Internship Content Creation, Pelle Magazine, Santiago March 2015 — June 2015 • Content creation for web magazine (fashion, trends, wellness and fitness) and Social Media Channels • Improve brand awareness and website traffic (<15% monthly growth rate) by social media management and social media campaigns in Instagram and Facebook Education MA Communication and Information Studies, Vrije Universiteit Amsterdam, Amsterdam June 2020 • Master (MA) in Communication and Information Studies - specialization in Multimodal Communication GPA 7.5 Exchange program in Communications, San Diego State University, San Diego, USA July 2016 • Exchange program in BSc Communications for one semester BSc Journalism and Social Communication, Universidad del Desarrollo, Santiago, Chile December 2017 Bachelor degree in Journalism (GPA: 8.5) Bachelor degree in Social Communication (GPA: 8.5) • Scholarship for academic excellence – Universidad del Desarrollo (UDD), 2016 • Scholarship for academic excellence – Universidad del Desarrollo (UDD), 2015 References Vera Frohn from Philips-Mary-Jane Wright from G-Star Raw- Courses Social Media Marketing, Hubspot Academy September 2020 — October 2020 Social Media Management, Facebook October 2020 — November 2020