Connie Schlosberg

CONNIE J. SCHLOSBERG 1212 Tee Court, Wescosville, PA 18106 Cell Phone No- Email:-LinkedIn: https://www.linkedin.com/in/connieschlosberg/ Portfolio: https://connieschlosberg.contently.com/ SUMMARY Highly experienced business content strategist, marketing and public relations leader, and management analyst. Career highlights include: Led integrated planning teams and reviewed quality processes for performance and contract requirements for Department of Defense programs. Analyzed complex program and budgetary obligations for a $2 billion portfolio. Written dozens of articles for publication in newspapers, magazines, web sites, and blogs. Studied global perspectives and leadership as an undergraduate at the Pennsylvania State University. Knowledgeable navigator of government and nonprofit business environments as well as a proven professional with the ability to create reputable relationships with stakeholders, employees, the media, and public. EMPLOYMENT HISTORY Senior Manager, Content & Digital Marketing,-, Primary Intelligence, Salt Lake City, UT Planning and building strategic content that expands thought leadership Increased B2B content resources by 75%, subscriber base by 178%, and social media followers by 123%, improved lead conversion rate from 1% to 5% Doubled website visitors by overhauling 500+ published articles, eBooks, white papers, and case studies Reduced social media budget by 17% by decreasing ineffective marketing and advertising activities and increasing employee engagement Tripled monthly lead generation through the implementation of new marketing strategies focused on educational nurture campaigns and improving the company's web presence, organic and paid social media, and search engine optimization Produced comprehensive pitch decks and branded stories, revenue generated increase 33.33% Measure and report on results for all initiatives to the Vice President of Marketing Strategize and collaborate with senior executive leadership on additional avenues to promote the brand through industry research and publications Routinely research, write, and edit articles, eBooks, white papers, and case studies for the website Newsletter editor and manager of the company’s blog feed, including producing posts and editing work from industry experts to ensure the posts are on topic and meet marketing objectives Manage the company’s social media content streams to educate and drive leads Create inbound marketing campaigns to convert leads to customers Plan and strategize with external agencies and internal stakeholders for annual conference to create an exciting, flawless, and unique experience for customers Product Marketing Manager,-, Primary Intelligence, Salt Lake City, UT Identified and created technical content for research and analytics software (TruVoice), and translated user needs and requirements into easy-to-use tips and best practices Launched new Help Center/Knowledgebase for over 25,000 users to access how-to guides, video demonstrations, and advanced analysis help Increased software adoption by 45% by leading product marketing efforts, authoring web content, creating email campaigns, and hosting training webinars Writer/Editor for TruVoice newsletter and blog. Expanded subscriber base by 132% with an average of 20,000 readership Spearheaded content strategy with a 5-person team to produce hundreds of guides, scripted videos, and crafted help text Program Analyst,-, Primary Intelligence, Salt Lake City, UT Conducted primary source research (B2B) and produced actionable intelligence for clients to improve their win rate and competitive positioning Analyzed nearly 10,000+ competitive business opportunities and identified competitor, market, product and pricing intelligence for C-level audience Created 1,000+ syndicated and custom reports based on aggregate findings, primary source surveys, and secondary research Managed all design and publication elements of industry reports Improved report revenue, identified and managed distribution channels and worked with sales and marketing teams to produce dozens of sales collaterals and increase web traffic by 35% Served as subject matter expert in webinars, client calls, conferences, and other industry-related forums Content Writer/Resources Manager,-, USAF, Program Management Division, Peterson AFB Orchestrated all executive and administrative functions for a 25-person division from cradle to grave Piloted one of Director of Staff’s best units-single handedly managed all projects with 100% on-time submissions Executed cost, schedule, performance of $1.9 billion Space & Missile Warning program portfolio Managed up to $200 thousand budget for travel and resources including mission critical training and $32K government purchase card for 25-person Division, 18 GSUs, and the 21st Space Wing Saved organization $3K per year by recommending removal of copiers and replacing with multi-functional printers to eliminate copier leases Established and implemented an electronics records system incorporating three branches’ records and ensuring the division’s compliance Acted as Public Affairs division representative. Developed overall publicity strategy, prepared campaign articles and collateral. Robust publicity plan helped Wing reach its campaign goal Created “Notes from the Edge” as a method of distributing information to staff – making mundane information interesting Instrumental in establishing and managing the Community of Practice for vital informational activities Writer at large for the Space Observer EDUCATION The Pennsylvania State University – University Park, PA Bachelor of Arts in Letters, Arts and Science,December 2011 Organizations Leadership & Communication Associate of Arts in Letters, Arts and ScienceDecember 2008 Certificate in Writing for Social CommentaryDecember 2008 Relevant Courses: Critical Thinking, Rhetoric and Composition, Effective Writing: Writing in Social Sciences, Article Writing, Magazine Writing, Creative Writing Professional Development: Theater of Arts, Los Angeles, CA, Major: Theater, Movie, TV Production Jan Nagy Modeling and Finishing School, Allentown, PA (Etiquette, Public Speaking, Protocol) Certification: Social Media, HubSpot, June 2019 – July 2021 Inbound Marketing, HubSpot, February 2018 – April 2020 Content Marketing, HubSpot, March 2018 – May 2020 Technical Skills: Proficient in Marketo, Salesforce, Pardot, HubSpot, Mail Chimp, Hootsuite, WordPress, Yoast, Camtasia, Canva, SEO, SEM, Google Analytics, Rudimentary HTML AWARDS & ACTIVITIES Outstanding Civilian Career Service Award Medal (2012), Civilian of the Quarter (March 2001), Air Force Performance Award (2005, 2004, 2003, 2002, 2001), and Primary Intelligence "Best of the Best" Award (2017). Chaired Scrapper Scholarship (2017) and Women’s History Month (2003). Colorado Springs Film Commission Oscar Gala -), Colorado Springs Wine Festival -), and Combined Federal Campaign Charity -) Committees.