CH
QUICK FACTS
Over 15 years of content
and communications
experience
International program
experience across five
continents
Passionate about
maintaining up-to-date
knowledge of content
marketing best practices
Exceptional creative
collaborator who thrives
in deadline-driven
environments
Smart, hard-working,
tenacious, optimistic
CONTACT--
MORE ABOUT ME
Professional History:
https://www.linkedin.com/in/
conniejharrington
Portfolio // Select Samples:
https://conniejharrington.
contently.com/
Connie Harrington
Content Strategist + Writer
RESULTS
Authored in-depth content that generated 100s to 1,000s of social
views/shares
Launched and managed blog that earned top 75 ranking in industry in less
than one year
Instituted email marketing program that exceeded industry-standard clickthrough rates by 90+%
Developed direct marketing campaign that achieved 33% response rate
Executed internal campaign that achieved 90+% approval rating
EXPERIENCE
CONTENT STRATEGY CONSULTANT/FREELANCE WRITER
MARCH 2008 - PRESENT
Provided content services to organizations of every scale--from startups to global enterprises
Drove content marketing activities for B2B technology and
inbound marketing firms
SENIOR MARKETING MANAGER
TEOCO COPORATION | MAR 2005 - FEB 2008
Spearheaded comprehensive messaging and visual identity overhaul
that refined coporate positioning and image
Revitalized all marketing assets--including web, collateral, case
studies, presentations, et.al.--for brand alignment
MARKETING DIRECTOR
MINDWRAP | JUN 2004 - MAR 2005
Created and implemented design and message standards to refresh
company image
Executed multi-channel campaigns--including web, direct mail, email,
and events--to reach target audiences
MARKETING AND COMMUNICATIONS MANAGER
AMERICAN MANAGEMENT SYSTEMS | JAN 1998 - JUNE 2004
Launched and led award-winning internal communications program
for 2,500+ global employees
Managed teams of up to 20 employees and freelancers to execute
program activities
EDUCATION
BACHELOR OF ARTS, MAJOR IN ENGLISH AND ANTHROPOLOGY
THE COLLEGE OF WILLIAM & MARY IN VIRGINIA
CUM LAUDE
EXPERTISE
Content strategy
Branding & messaging
Corporate blogging
White papers
Case studies
Web & SEO writing
Email marketing
Infographics & design
Marketing communications
Employee communications
