Collins Senyemi

COLLINS SENYEMI PRODUCT & SERVICE DESIGNER CONTACT PROFILE --https://www.linkedin.com/in/collins-senyemi/ Keramikplatsen 2D, Halmstad, 30271 With over 7 years of experience in service design and user experience, I am passionate about creating meaningful and delightful user experiences. I excel in understanding user needs through research, translating insights into intuitive designs, and exploring service innovation opportunities backed by data. Skilled in stakeholder communication and visual storytelling, I thrive in collaborative environments where creativity and strategic thinking meet to solve real-world problems. Excited to bring my skills and enthusiasm to a forward-thinking team that values innovation and usercentered design. WORK EXPERIENCE SKILLS Business Analyst - Service Design & User Research Product & Service Design User Experience Design & User Research Communication and Content Development Content Management Systems Adobe Illustrator, XD & InDesign WirelessCar AB Jan 2022 - Present Service Design-focused Business Analyst with the Analytics and AI team, working with requirements analysis, requirement gathering, delivering anaytics and AI-driven services to both internal and external customers Led the design and delivery of innovative digital services for the automotive industry. Figma & Sketch Jira Conducted qualitative and quantitative user research, enhancing digital service offerings and improving user engagement and satisfaction. Power BI Tableau Researched and designed several digital products, leveraging connected car data. Confluence Asana Collaborated with partners like Polestar and VolvoCars to develop new digital services, focusing on user studies, prototyping, and industry-standard tools. EDUCATION Identified new customer value pools and translated them into strategic focus areas. MSc. Informatics Halmstad University, Sweden UX Designer and Content Developer Cloocast 2020 - 2022 Jan 2021 - Dec 2021 Design Science Product & Service Design User Experience Design User Research UX Designer and Content Developer at Cloocast, a cloud-based LMS startup focused on course content providers, leading UX design efforts supported by market research and user testing. BSc. Business Administration Conducted comprehensive market research and user testing to inform the design of intuitive user interfaces and engaging content. Central University, 2008 - 2012 Human Resource Management Product Management Business Intelligence Ghana Enhanced brand visibility and user engagement through effective social media content strategies. Collaborated across teams to devise go-to-market plans for seamless user experiences and successful product launches. CERTIFICATIONS Head, Brand & Corporate Communications Certified Scrum Product Owner Oakwood Green Africa, Ghana Scrum Alliance 2024 Agile Product Management User Story Development Backlog Management Requirement Engineering Interaction Design Foundation 2020 - 2024 Human Computer Interaction Practical Guide to Usability Mobile Unser Experience Design Design Thinking Visual Design Journey Mapping Interaction Design for Usability UI Design Patterns for Successful Software Agile Methods for UX Design User Research 2019 - 2021 As Group Head, I led strategic branding and communications for 10 companies in sectors like banking, finance, and fintech. I built service experiences for digital products across various touchpoints, using user-centered design and strategic communication to drive growth, increase revenue, and enhance brand awareness. Established unified brand identity and guidelines across 10 subsidiaries, aligning brand presence globally. Managed international technology partners for effective technology solution integration. Directed social media, content, and PR strategies to position brands as industry leaders, engaging stakeholders and enhancing brand loyalty. Spearheaded digital transformation in the financial sector, focusing on the design and development of digital services for the unbanked in Gambia and Liberia. Enhanced Business Development at Digits and Data Limited, mentoring startups and launching a widely adopted Agency Banking product in Gambia, Sierra Leone and Liberia Product Manager, flexiPAY First Atlantic Bank, Ghana 2015 - 2019 Directed the end-to-end design, development, and launch of flexiPAY, achieving over 50,000 sign-ups and exceeding transaction volume goals in the first year. Data Analytics IBM Conducted extensive qualitative and quantitative user research to inform the design of the flexiPAY application, facilitating interbank and inter-wallet payments. 2024 Data Science Fundamentals Data Visualization SQL & Python Basics LANGUAGES English Swedish French Designed new financial service solutions for targeted customers, including churches, small-sized businesses, and farmer associations. Led a team of 5 direct and 100 indirect staff (brand ambassadors), driving significant financial performance and product growth through strategic product management and sales strategies. Research Assistant Halmstad University Jun 2021 - Aug 2021 Conducted empirical research on state-of-the-art developments within smart mobility and artificial intelligence. Contributed to the project "Designing Open and Self-Organizing Mechanisms for Sustainable Mobility as a Service (OSMaaS)". Portfolio: https://bit.ly/Portfolio_av_Collins Designed prototypes for various sustainable mobility solutions, supported by literature studies and empirical research