Colleen Visser
Senior UI/ UX Designer
experience
Design Lead – Struto (Hubspot Elite Partner) – Remote
Nov 2018 - Present
Responsible for leading the UI design process, facilitating
Design thinking from discovery, strategy and implementation
Responsible for running Design workshops to ideate and
Contact Details
-
-
Cape Town, South Africa
Dual Passport Holder:
Portuguese/ South African
brainstorm ideas with cross-functional teams
Deep dives into competitive analysis, business goals and
client objectives
Present designs and key milestone deliverables to
stakeholders.
Work in a Scrum framework as part of Agile methodologies
using Jira and ClickUp as tools
Collaborate with cross-functional teams to make sure design
guidelines, design patterns and handovers are translated
accurately for consistency
Industry Knowledge
Product Design
User Interface
User Experience
Design Thinking
Design Systems
Information Architecture
Wireframing
Visual Design
Created Struto company brand
Worked on products such as LMSs and Hubspot Marketplace
theme designs.
Created design documentation and started design systems,
including style tiles, design specifications, and UI component
Tools & Technologies
Figma, Hubspot, WordPress,
Webflow, Framer, Adobe Suite,
Hotjar, ClickUp, Jira.
libraries to ensure consistency within the team
Facilitated the use of AI to support the creation of product
vision canvases, personas, IA, content structures, and user
stories within ClickUp
Other Skills
Understanding HTML, CSS,
Hubspot data migration.
Worked closely with developers in Hubspot CMS to populate,
style and build website templates.
Skills & Competencie
Social
www.linkedin.com/in/
colleenvisser
Strong design skills in Figma
Deep understanding of responsive design
Experience in creating user flows
Excellent communication, time-management, self-discipline &
collaboration skills over cross-functional teams
Ability to analyse user needs and business objectives
Solid understanding of accessibility and usability principles.
Ability to work on multiple projects and meet deadlines.
Strong problem-solving skills.
Portfolio
colleenvisser.design
Colleen Visser
Senior UI/ UX Designer
e x p e r i e n c e
Contact Details
Senior Digital Designer – HOMEMAKERS Media Holdings
-
Nov 2014 – Nov 2018
-
• Set up hosting environments for clients’ websites.
Cape Town, South Africa
• Create client briefs and conceptualising new digital materials.
Dual Passport Holder:
• Create mockups/wireframes
Portuguese/ South Africa
• Working closely with developers to implement WordPress setup
for multi-sites and databases for directories.
Industry Knowledge
• Style and provide maintenance for each clients’ websites
Product Design
• Create high-conversion landing pages for Google Adwords
User Interface
campaigns
User Experience
• Created Webletters using TotalSend, HTML5 and MailChimp
Design Thinking
templates.
Design Systems
• Knowledge of hosting, HTML5 and CSS3.
Information Architecture
• Creating national expo campaigns across print and digital
Wireframing
platforms.
Visual Design
• Hubspot, Figma, Jira, ClickUp, Adobe Suite, WordPress, Invision.
Tools & Technologies
Group Digital Designer – RamsayMedia
Apr 2011 – Feb 2012
Figma, Hubspot, ClickUp,
WordPress, Adobe Suite,
Hotjar, Milanote, Framer.
Digital Designer at Associated Magazines
Jul 2009 - Mar 2011
Other Skills
Understanding HTML, CSS,
L e a r n i n g
Hubspot data migration.
Education
• HubSpot Academy – Inbound, Contextual Marketing, CMS
Social
Marketing, Growth-Driven Design
www.linkedin.com/in/
• The Interaction Design Foundation – Design Thinking, Designing
colleenvisser
for Emotion, 2021 - 2022
• Friends of Design – Responsive Web Design, 2014 - 2014
• Friends of Design – HTML & CSS and WordPress Essentials,
2013 - 2014
• Concept Interactive – Web Design, 2010
• Concept Interactive – Print Media Fundamentals, 2009
• City Varsity: Diploma, Distinction, Multimedia Design, 1999 –
2000, Award – Most Improved Designer
