Colleen Jenkins
Online CV - https://jenkscole.wixsite.com/onlinecv
Accomplished Ecommerce & Digital Marketing specialist with a proven track record in delivering
consistent profit growth for business websites through high quality traffic and sales conversion.
With a focus on maximizing client profitability through broad ranging digital marketing strategies
and on-site optimization.
Digital Marketing Manager - EOH
November 2014 – Present
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Communicating, maintaining and developing client relationships
Responsible for all Event budgets from start to finish
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Responsible for the execution and coordination of internet-related strategy and
operations for 3 business units within EOH
Technical implementation lead on internal systems such as:
1. Web analytics
2. Multi-site publishing
3. Multiple website build out and ongoing maintenance
Overseeing use of the brand identity
Manage the development and production of web and print-based materials
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Work with and provide support to the technical team to develop effective publicity
materials, technical publications including reports and training materials
Develop effective internal communications mechanisms to ensure that news and events
are known internally and publicized externally as appropriate
Manage social media marketing campaigns and day-to-day activities including:
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Administrate the creation and publishing of relevant, original, high-quality content for
events, brochures, new products and software for the web.
Maximizing customer click through rates by creating by creating engaging and
entertaining web content across all social media platforms
Blog curation
Oversee management of Google AdWords campaigns to deliver maximum ROI
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Identify and improve organizational development aspects that would improve content
(employee training, recognition and rewards for participation in the company’s marketing
and online review building).
Create a regular publishing schedule.
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Implement a content editorial calendar to manage content and plan specific, timely
marketing campaigns.
Promote content through social advertising
Develop relevant content topics to reach the company’s target customers
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Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open a stream for cross-promotions.
Develop and expand community and/or influencer outreach efforts.
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Oversee designs (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages,
Twitter profile Blog, etc.).
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Design, create and manage along with Design team, promotions and Social ad
campaigns.
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Manage efforts in building online reviews and reputation. Monitor online reviews and
respond to each review.
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Continual SEO Development including key word research, site optimization and outreach
campaigns
Analyze key metrics and tweak strategy as needed.
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Australasian Customer Services Manager - E Commerce at Protempo Limited
August 2010 - September 2014 (FirstIn Wholesale (Rebranded to Protempo) is one of
Australasia's largest parallel importers of branded goods off the US, EU and Asian markets.
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Setting and tracking KPI’s for all team members such as call Monitoring, average number
of calls, email back log, abandoned calls
Managed site by utilizing SEO, HTML and Magento (the Platform)
Writing and implementing the Customer Services Manual and SOP
Liaising with Wholesale customers such as Grab-one and Big W
Training and leading CS team to deliver a high standard of service
Creating Customer Service content on the Website and Training Staff Members on E
Commerce processes and procedures
Communicating directly with Customers via phone and email
Recruitment, discipline and HR processes within the team
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Coordinating returns and replacements
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Work alongside relevant internal departments (Buyers, Copy Writers, MD) on customer
trends and feedback
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Work alongside external departments in Grabone, Groupon, Catch of the day, SUREdeal
etc, ensuring FirstIn kept in line with their guidelines
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Creating and implementing Customer Service channels across the Website which will
reduce traffic to Customer Support team (For example: all product information correctly
and concisely loaded on site, FAQ’s, Legal Content, Detailed Return Policies, Delivery
Information and all relevant content to enhance confident purchasing)
General Manager at Gondola Group Limited
April 1999 - June 2010 (Gondola Holdings is a leading player in the UK casual dining market and
serves around 30 million meals a year through its two-core pizza and pasta restaurant companies,
Pizza Express and Zizzi Brands). Originally hired as a Waitress, then promoted to Supervisor end
1999, worked up the ranks to Managing a Restaurant in Charlotte Street, London for the Group.
Key Responsibilities
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To maintain profitability through increased sales and reduced costs whilst maintaining
company
operating standards.
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To ensure that the Restaurant complies with all legislation regarding Health & Safety.
Hygiene and licensing
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To ensure that all statutory and company policies regarding staff welfare, recruitment,
discipline and
discrimination is adhered to.
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To maintain company standards of quality, presentation and cleaning throughout the
branch.
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To ensure that all staff receive their regular training in compliance both with all relevant
legislation and
company procedures.
To maintain staff discipline and take appropriate action where necessary
To prepare budget forecasts and ensure that they are adhered to.
To ensure the security of the premises, stock and cash whilst on duty.
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To ensure that the right amount of goods is purchased in accordance to the budget
Reading profit and loss reports
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Planning Rota’s
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Train Managers new to the company
Skills and Knowledge
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Digital Marketing Strategy
SEO/PPC/SEM
Email Marketing/Direct Mail
Remarketing
Paid and Organic Social media
Content Creation/Management
Branding and Identity
Website strategy and Design
Ecommerce CS Management
Blog Authorship
A/B Testing
Analytics
AdWords
Setting up automated conversion
funnels
Animating
Website creation
Experience utilizing –
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Google Analytics/Google
trends/Google keyword Planner
Moz
Screaming Frog
Kissmetrics
Hootsuite
Facebook Ads/insights
GoAnimate
Photoshop
Wix/Wordpress
Buffer
Salesforce Marketing Cloud
Social Bakers and Slack
Evernote and Trello
Twitter/Tweetdeck/Analytics
Schema
Appypie
LinkedIn Sales Navigator
Mailchimp
Education
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AISCT
Diploma – Leadership and management
Google Partner
Certification – Online Marketing Fundamentals
eMarketing Institute
Certification x3 – Social Media marketing / Analytics and Online Marketing Fundamentals
