Colleen Florendo

colleen Who am I? MBA | Events Planner| Digital Marketer and sometimes freelance writer Colleen Florendo is a beach-going Part-time vegan who loves to Netflix and Spin but 100% accountable Accounts Human 2 Responsible for Content Creation Marketing Strategy Events planning Business Analysis AccounTS Management Basically utilizing both the left and right side of the brain 3 Employment History Event Manager Manager GetCraft (CURRENT) Account Manager Dentsu Jayme Syfu Senior Corporate Planning and Research Associate Curating marketing heavy events for both brands and creative freelancers Where I did anything and everything digital Rockwell Land Corporation Where I released my inner nerd and crunched, chewed and munched on numbers Marketing Associate Rockwell Land Corporation Business Development Officer CB Richard Ellis Where I realized that I enjoyed curating events and That I’m pretty good at it Where I got my feet wet from 9 to 5 4 Educational Background Masters in Business Administration University of the Philippines AB Industrial Economics University of Asia and the Pacific Primary and Secondary School Miriam College 5 THE BALANCED Life As an EVENT Manager at GETCRAFT Crafted the event strategies for both marketers and creative freelancers. Ensured that the goals of the business development and network teams are amplified by the executed events. Brought in notable event sponsors for our events such as Coffee Bean and Tea Leaf, Common Ground Work, KMC Savillis, Regus and the like. Sourced and vetted suppliers for all marketers and creator events at GetCraft. Managed all marketing efforts on Hubspot for Facebook, Instagram and LinkedIn. Written content articles for GetCraft owned portal The Craters. Agency Life As an Account Manager at DJS Crafted communication strategies and internal key message guidelines as a pivot point for the creatives team. Ensured that the team remains faithful to the client brief and that is kept within the time frame and budget. Mapped consumer journey decisions for both local and multinaltional companies. Organized digital transformation workshops from which brands derived their direction for any and/or all of their social media platforms. Amplified and/or rolled out digital campaigns in client’s social media assets Clients 10 The grass is always greener on the client side 11 As SENIOR corporate planning associate Mapped out the vision/goal setting for the recurring business segment ( Retail, Hotel and Office) Identified trends in the recurring segment that provided direction for business planning Organized relevant economic briefings in preparation for strategic sessions Worked closely with the CEO in improving forecast and business models for the recurring segment Performed ongoing customer/market research and demographic profiling to identify and capitalize on untapped market 12 As marketing associate Curated different community events such as Halloween, Easter, Father’s day therefore strengthening brand love Worked with Marketing Manager to create and implement effective brand building strategies, promotional plans and marketing activities for the office segment Developed investor relation materials enhanced the sales departments understanding of the business terrain and helped them sell more effectively 13 Writing porffolio http://www.healthbeginswithher.com.ph/vegan-dessertsmanila/ http://www.healthbeginswithher.com.ph/5-vegetariandishes/ http://www.asiafoodnews.com/guide/healthwellness/dining-table-woes-vegan-out/ http://www.asiafoodnews.com/guide/healthwellness/pave-the-way-to-a-healthier-you-withoutbreaking-the-bank/ 14 Call me maybe? --