COLIN R GEORGE
Philadelphia, PA 19148 | colinrgeorge.com
PROFESSIONAL SUMMARY
Award-winning copywriter and content strategist with a talent for turning lorem ipsum into impressions, eyeballs into action, and brand narratives into resounding success stories. 10+ years experience creating data-driven, voice-defining content strategies for iconic global brands. Expert in B2B and B2C content writing, SEO optimization, and omnichannel storytelling that drives measurable engagement and revenue growth. Twice published in the Journal of Brand Strategy.
EXPERIENCE
Bailey Brand Consulting
Senior Content Strategist (March, 2021 – August, 2025)
Content Strategist (February, 2015 – March, 2021)
•Engineer and execute impactful communications strategies to achieve target KPIs while evolving and amplifying brand
storytelling throughout the consumer journey.
•Lead brand positioning, naming, and tone of voice initiatives to drive differentiation and maximize market impact.
•Brief, advise, and collaborate with designers, developers, and video teams to craft integrated, highly optimized
campaigns and cutting-edge creative solutions that meaningfully increase engagement and conversions.
•Author brand style guides, messaging platforms, and content frameworks to guide creation of brand communications,
strengthening and reinforcing positioning tenets across all internal and external touchpoints.
•Oversee internal and freelance copywriting teams, ensuring content meets quality, brand, and compliance standards.
•Direct agency AI integration for content sourcing and workflow optimization—streamlining creative processes while
preserving content quality and humanity.
•Drive UX content strategy, ensuring seamless integration of branded messaging for high-touch digital platforms.
•Define content strategy across engagements including brand positioning; brand, entity & product naming; B2B & B2C
marketing; websites & landing pages; ecommerce platforms; blogs; case studies; white papers; one-pagers; webinars;
tv ads; print ads; direct mail; digital display ads; trade show & event strategy; speech writing; eblasts & email marketing;
copyediting; SEO; paid & organic social media content strategy (Instagram, Facebook, X/Twitter, TikTok, Pinterest).
Gluttony NYC
Copywriter (March, 2013 – February, 2015)
•Craft robust content solutions for diverse client partners, enhancing brand visibility and engagement.
•Collaborate with creative teams to maintain content and brand standards as well as project budgets and timelines.
•Optimize digital content for SEO, dramatically increasing organic reach.
•Manage editorial calendars and content workflows to enhance efficiency and campaign performance.
SKILLS
•Content Strategy & UX Writing: Messaging frameworks; tone of voice development; narrative design; microcopy;
information architecture; omnichannel storytelling; content governance; brand positioning; content audits
•SEO & Digital Marketing: Keyword research; content optimization; on-page SEO; performance analytics; competitive
analysis; content gap assessments; search visibility strategies
•Leadership & Collaboration: Team management; cross-functional alignment; stakeholder workshops; editorial workflow
management; freelancer management; client presentations
•Tools & Platforms: WordPress; CMS platforms; Google Analytics; SEMrush; Ahrefs; Figma; Microsoft Office Suite;
Mailchimp; Hootsuite; HubSpot; Grammarly; ChatGPT
EDUCATION
Drexel University | Philadelphia, PA
Bachelor of Science, cum laude | Class of 2009
