Coleen Ramos
2661 Mercedes St.,
Brgy. 756,
Sta. Ana, Manila
M --
Experience
Jan 2020 – present
Senior Project Associate
Klook Travel Technology Philippines, Inc.
Led cross-functional ad-hoc projects to improve the existing content structure,
commercial impact, and operational flows of Klook, a travel and services booking
platform. Extensively collaborated with multiple departments to redesign content
information architecture and launch new verticals or platform features to support
upper funnel initiatives. Additionally, I have a leadership role in creating content
editing guidelines, optimizing quality assurance workflows, and managing
content operations (e.g. product onboarding).
Jul 2018 – Dec 2019
Content Project Associate
Klook Travel Technology Philippines, Inc.
Created rich and relevant content for Klook through various projects such as
content standardization and product page optimization. Wrote content for 30+
destinations, curated destination pages daily, and was the lead coordinator to
ensure English content is accurately synchronized in 14+ languages. Key
achievements include leading a major optimization project for the top 200
activities on Klook to improve conversion rates, session duration, and other KPIs.
May 2017 – Apr 2018
Content Specialist
Karpos Multimedia Inc.
Conceptualized and executed online social media content for brands such as
Wanderland Music & Arts Festival, Ayala Malls’ Glorietta & Greenbelt, Ortigas &
Company's Estancia and Industria, Beauty Library, and Vision Express. I served as
a content strategist, copywriter, and community manager for my clients’ social
media accounts. Contributed to a steady month-on-month increase in organic
engagement and new follower count of assigned clients through meticulous
content plan creation.
Education
2013 - 2017
Miriam College
Bachelor of Arts major in Communication minor in Digital Media Production
A consistent Dean’s Lister. Graduated Cum Laude. Was an active member and
officer of various organizations targeted to improve student welfare.
Skills
Tech
Software & Tools
Google Sheets/Excel, advanced
Google Slides/PowerPoint, advanced
Google Document/MS Office, advanced
Has keen attention to detail and project
timelines, adept in keeping track of OKRs
and KPI progress through comprehensive
trackers
Tech
Software & Tools
Adobe Photoshop, advanced
Adobe Premiere Pro, advanced
Adobe After Effects, intermediate
Has in-depth knowledge and experience
in generating creative input and output,
including post-production, to create
cohesive brand content
Hard Skills
Copywriting/Content Writing, advanced
Digital Marketing, intermediate
Data Analysis, intermediate
Search Engine Optimization (SEO),
intermediate
UI/UX Design Planning, beginnerintermediate
Has in-depth knowledge and experience
in producing creative copy and content
through a working knowledge of SEO. I
am also keen on doing data management
work and conducting data deep dives to
produce content relevant to the brand
audience
Soft Skills
Leadership, strategic planning, project
management, data driven, organizational
skills, problem solving, creativity
A high-performing employee who values
collaboration, organization, and
leadership to provide outstanding
performance
