Cobey E Cross

Cobey Cross Durham, NC |- |-| linkedin.com/in/cobeycross Summary Customer-focused professional with 10+ years of experience in SaaS, customer success, and client training. Proven track record of onboarding enterprise clients, designing scalable education programs, and driving product adoption. Skilled in building knowledge bases, creating video tutorials, and delivering live demos that improve retention and customer satisfaction. Strong blend of technical expertise, instructional design, and relationship management. Experience Founder / Creative Director Crossbank Clothing – Durham, NC Jul 2024 – Present - Founded and operate a print-on-demand e-commerce brand specializing in niche apparel. - Designed 300+ original graphics using Canva, Kittl, Midjourney, and Photoshop (GIMP). - Built, managed, and optimized a Shopify store. - Developed custom Python automation pipeline for image processing and Shopify API integration. - Planned and executed paid marketing campaigns on Meta Ads, Google Ads, and TikTok. - Built segmented Klaviyo email flows for onboarding, retention, and loyalty. - Wrote all product copy, ad creative, and blog content; implemented SEO and A/B testing. Senior Survey Director/Survey Director IncQuery LLC – Remote 2019 – Jul 2024 - Directed 1000+ survey projects for top consulting clients including McKinsey, Bain, and BCG. - Designed surveys and data strategies using proprietary Python-like scripting. - Managed multiple concurrent projects under tight deadlines with high accuracy. - Led customer education efforts: training videos, knowledge base, and live client demos. - Promoted for contributions to customer retention and workflow improvements. - Delivered rapid-turnaround survey projects in 3–5 day cycles. - Ensured timely delivery and data quality. Customer Success Engineer VividCortex – Remote 2018 – 2019 LMS Sales Engineer ServiceRocket – Palo Alto, CA 2016 – 2018 Product Specialist Halogen Software – San Jose, CA 2014 – 2016 National Account Manager Thermo Fisher Scientific – Palo Alto, CA 2012 – 2014 Skills Technical & Automation: Python scripting; API integrations (Shopify Admin, REST); HTML/CSS (basic); image processing workflows; Linux/Mac CLI; JSON/CSV handling Digital Marketing: Meta Ads Manager; Google Ads; Klaviyo; A/B testing; SEO; Email deliverability optimization; UTM tracking; Creative & Design: Canva; Kittl; Photoshop (GIMP); Midjourney; ChatGPT; Brand voice development; Ad copywriting; Blog writing Platforms & Tools: Shopify; Printify; UserPilot; Hubspot; Gainsight; Camtasia; Slack; Intercom; Salesforce; Google Workspace; Microsoft Office Education M.S. Chemistry – University of California, Irvine -) B.S. Chemistry, Minor in Mathematics – Shippensburg University -)