Lead Generation
1. Planning
Need: Clients for FVA grads
Objective: Generate leads for FVA Consultancy - Services.
Target Market: Business Owners, Decision Makers, SMEs
Location: Australia
Content Strategy: Relationship-based, Provide solutions to the clients’ needs
2. Creating
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Video
Email marketing
Social media content
3. Distribute
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Promote social media sites
Contents (LinkedIn and Twitter) to support this campaign
Referral?
InMails
4. Capture
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Landing page
Email marketing
Spreadsheet
5. Analyze
-
Track via spreadsheet
Use Hubspot?
6. Cultivate
-
Personalize
Interaction
7. Convert
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Fill in form if interested
Respond with answers
TEMPLATE 1: Leads (Offer Free Services for 1
Month)
Dear Name,
Good day.
My name is Grace and I am the owner of Filipino Virtual Assistance. We offer online
jobs courses to freelancers, virtual assistance services to brands and businesses and
for franchising opportunities.
We train virtual assistants on a monthly basis on the following tasks:-.
General Virtual Assistance Course
Social Media Management and Marketing In-Depth Course
Search Engine Optimization In-Depth Course
Email Marketing Course
Online Bookkeeping Course
Real Estate Virtual Assistance Course
Facebook Ads Marketing Course
Website Design Course
Front End Web Development Course
-.
Video Editing Course
Customer Service Course
Project Management Course
E-Commerce (Shopify) Course
Clickfunnels Course
English for Freelancers Course
They go out of the course equipped with hands on, and relevant training ready to
assist business owners.
With this, we would like to offer your business, ( NAME) a FREE virtual assistance on
any task listed above. This will serve as our graduates’ apprenticeship so they can
gain online jobs experience esp. In handling client tasks remotely, communication
skills, meeting deadlines, work quality output and exemplary work ethics.
Furthermore, we’ll be assigning a dedicated Virtual Assistant (VA) to your business
in whatever needs you have for one month, ALL FREE.
-
20 hours weekly
With weekly reporting
All outputs are given to you
In exchange, we will only be asking the following:
-
A rating/feedback on our services (can be send here in LinkedIn or via email)
List of 5 business owner friends who may also need this free virtual assistance
(names and emails)
If you are interested, please send us the following details:
1.
2.
3.
4.
5.
6.
Freelancing Assistance needed (SMM, SEO, from the 15 items listed above)
Task Details
Task instructions
Business Name
Contact Person
Contact Email
The honour truly is ours in this endeavour.
Looking forward to a great working relationship with you.
Grace Locsin
Owner
FVA Business Consultancy
https://fvaconsultancy.com/
TEMPLATE 2: Prospect (Start of Free Trial)
Dear Client,
Good day.
Thank you for allowing us to assist. Our graduates at Filipino Virtual Assistance
online jobs academy will be able to experience hands-on training. The honour truly is
ours in this endeavour.
To get the ball rolling, we will be assigning a Virtual Assistant (VA) to your business
for about 2-4 weeks this coming February 15, 2020. Our VAs can help you with your
brand in different digital marketing and general admin/office tasks: Social Media &
Content Management, Website Assistance, SEO and the like.
This is all free.
In return, we humbly ask from you the following:
1. Detailed instructions to be sent to our VAs about the tasks.
2. Swift responses when the VA asks questions.
3. Feedback for the VA at the end of the month.
4. Feedback for FVA (as a company) at the end of the month.
5. We will feature our VA's work done in this collaboration in our online portfolios.
Please be informed that in the event that we haven't received any feedback from
you within 48 hours at the time we introduced our VA, we will be assigning them to
another task to compensate for the program. We appreciate the understanding.
Looking forward to a great working relationship with you.
TEMPLATE 3: Customer (Invite to Paid)
Dear Client,
Good day.
We would like to express our gratitude for your participation in our Apprenticeship
Program for FVA Services.
As what we mentioned in our introductory email we would like to ask for the
following:
- Feedback for our VA
- Feedback for the FVA Business Consultancy
Should you wish to continue with our services, we can offer it to you for as low as
$5/hour for the first 3 months. Please see attached for our rates and packages for
more info.
Thank you very much. It was a pleasure serving you.
:)